[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-amika-dream-routine-overnight":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":182,"baselines":218,"demand":223,"seasonality":531,"brandShare":544,"products":549,"feedback":580,"searchTerms":730,"related":755,"lastUpdated":171},"26d4c753ccf83daa1a738b9686dc50e6","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":157,"brandCountYearAgo":157,"sellerCount":163,"signals":172,"avgBsr":173,"pageQuality":166,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":181},197420,65353,0.8884,-0.056,0.0889,1,4.57,392,33.98,30.96,38.65,3,6000,0.0122,0,"amika dream routine overnight","amika-dream-routine-overnight","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Famika-dream-routine-overnight","Hair Masks","2026-07-14T06:44:07.198287+00:00",[],158,5000,750,1000,169900,203880,62,141,0.0659,{"score":183,"verdict":184,"components":185},43,"skip",[186,191,194,198,200,202,205,210,213,216],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",39,0.15,197419.78,{"key":192,"score":193,"weight":189,"raw":155},"growth",22,{"key":195,"score":196,"weight":197,"raw":156},"conversion",83,0.1,{"key":199,"score":166,"weight":189,"raw":157},"competition",{"key":201,"score":166,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",30,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",80,0.05,392.33,{"key":211,"score":212,"weight":197,"raw":165},"returns",91,{"key":214,"score":215,"weight":208,"raw":160},"avgPrice",95,{"key":217,"score":215,"weight":208,"raw":157},"priceRange",{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.42,24.38,0.0215,115062,{"points":224,"droppedPartialWeek":530},[225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,328,331,334,337,340,343,346,349,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,490,493,496,499,501,504,507,510,512,515,518,521,524,527],{"week":226,"volume":227},"2024-07-14",1019,{"week":229,"volume":230},"2024-07-21",1715,{"week":232,"volume":233},"2024-07-28",823,{"week":235,"volume":236},"2024-08-04",1706,{"week":238,"volume":239},"2024-08-11",2739,{"week":241,"volume":242},"2024-08-18",2847,{"week":244,"volume":245},"2024-08-25",1558,{"week":247,"volume":248},"2024-09-01",875,{"week":250,"volume":251},"2024-09-08",900,{"week":253,"volume":254},"2024-09-15",866,{"week":256,"volume":257},"2024-09-22",1100,{"week":259,"volume":260},"2024-09-29",746,{"week":262,"volume":263},"2024-10-06",849,{"week":265,"volume":266},"2024-10-13",1026,{"week":268,"volume":248},"2024-10-20",{"week":270,"volume":271},"2024-10-27",824,{"week":273,"volume":274},"2024-11-03",820,{"week":276,"volume":277},"2024-11-10",838,{"week":279,"volume":280},"2024-11-17",996,{"week":282,"volume":283},"2024-11-24",1355,{"week":285,"volume":286},"2024-12-01",1341,{"week":288,"volume":289},"2024-12-08",1205,{"week":291,"volume":292},"2024-12-15",1258,{"week":294,"volume":295},"2024-12-22",1040,{"week":297,"volume":298},"2024-12-29",985,{"week":300,"volume":301},"2025-01-05",1003,{"week":303,"volume":304},"2025-01-12",1001,{"week":306,"volume":307},"2025-01-19",776,{"week":309,"volume":310},"2025-01-26",869,{"week":312,"volume":313},"2025-02-02",708,{"week":315,"volume":316},"2025-02-09",872,{"week":318,"volume":319},"2025-02-16",830,{"week":321,"volume":322},"2025-02-23",1009,{"week":324,"volume":325},"2025-03-02",874,{"week":327,"volume":107},"2025-03-09",{"week":329,"volume":330},"2025-03-16",913,{"week":332,"volume":333},"2025-03-23",806,{"week":335,"volume":336},"2025-03-30",1213,{"week":338,"volume":339},"2025-04-06",997,{"week":341,"volume":342},"2025-04-13",892,{"week":344,"volume":345},"2025-04-20",796,{"week":347,"volume":348},"2025-04-27",723,{"week":350,"volume":263},"2025-05-04",{"week":352,"volume":353},"2025-05-11",761,{"week":355,"volume":356},"2025-05-18",791,{"week":358,"volume":359},"2025-05-25",729,{"week":361,"volume":362},"2025-06-01",855,{"week":364,"volume":365},"2025-06-08",843,{"week":367,"volume":368},"2025-06-15",839,{"week":370,"volume":371},"2025-06-22",972,{"week":373,"volume":374},"2025-06-29",1652,{"week":376,"volume":377},"2025-07-06",956,{"week":379,"volume":380},"2025-07-13",2398,{"week":382,"volume":383},"2025-07-20",950,{"week":385,"volume":386},"2025-07-27",1002,{"week":388,"volume":389},"2025-08-03",1300,{"week":391,"volume":392},"2025-08-10",1299,{"week":394,"volume":395},"2025-08-17",1418,{"week":397,"volume":398},"2025-08-24",1411,{"week":400,"volume":395},"2025-08-31",{"week":402,"volume":403},"2025-09-07",1222,{"week":405,"volume":406},"2025-09-14",1015,{"week":408,"volume":409},"2025-09-21",1142,{"week":411,"volume":412},"2025-09-28",1310,{"week":414,"volume":415},"2025-10-05",1192,{"week":417,"volume":418},"2025-10-12",1888,{"week":420,"volume":421},"2025-10-19",1275,{"week":423,"volume":424},"2025-10-26",1257,{"week":426,"volume":427},"2025-11-02",1270,{"week":429,"volume":430},"2025-11-09",1484,{"week":432,"volume":433},"2025-11-16",1628,{"week":435,"volume":436},"2025-11-23",1785,{"week":438,"volume":439},"2025-11-30",1915,{"week":441,"volume":442},"2025-12-07",1582,{"week":444,"volume":445},"2025-12-14",1377,{"week":447,"volume":448},"2025-12-21",1311,{"week":450,"volume":451},"2025-12-28",1079,{"week":453,"volume":454},"2026-01-04",1304,{"week":456,"volume":457},"2026-01-11",1237,{"week":459,"volume":460},"2026-01-18",1269,{"week":462,"volume":463},"2026-01-25",1190,{"week":465,"volume":466},"2026-02-01",1181,{"week":468,"volume":469},"2026-02-08",1061,{"week":471,"volume":472},"2026-02-15",1032,{"week":474,"volume":475},"2026-02-22",1197,{"week":477,"volume":478},"2026-03-01",1152,{"week":480,"volume":481},"2026-03-08",1303,{"week":483,"volume":484},"2026-03-15",927,{"week":486,"volume":487},"2026-03-22",944,{"week":489,"volume":403},"2026-03-29",{"week":491,"volume":492},"2026-04-05",1265,{"week":494,"volume":495},"2026-04-12",1081,{"week":497,"volume":498},"2026-04-19",992,{"week":500,"volume":301},"2026-04-26",{"week":502,"volume":503},"2026-05-03",1097,{"week":505,"volume":506},"2026-05-10",1204,{"week":508,"volume":509},"2026-05-17",1199,{"week":511,"volume":322},"2026-05-24",{"week":513,"volume":514},"2026-05-31",907,{"week":516,"volume":517},"2026-06-07",910,{"week":519,"volume":520},"2026-06-14",903,{"week":522,"volume":523},"2026-06-21",940,{"week":525,"volume":526},"2026-06-28",1839,{"week":528,"volume":529},"2026-07-05",1057,false,[532,533,534,535,536,537,538,539,540,541,542,543],0.9367174027142536,0.8545150083726976,0.883670323994235,0.8392442078428433,0.8227218996257512,0.9389195748946819,1.0743712145826565,1.511051127606575,0.8833718875457398,0.9948764089875285,1.1639984189533064,1.0761040713803705,{"top":545,"otherBrandCount":166,"otherClickShare":166},[546],{"brand":547,"clickShare":548},"Amika",1.0001,[550,561,571],{"asin":551,"title":552,"brand":547,"imageUrl":553,"price":554,"rating":555,"reviews":556,"clickShare90":557,"clickShare360":558,"launchDate":559,"amazonUrl":560},"B0F8XBTJWL","amika dream routine overnight hydrating hair mask | no rinse leave-in treatment for dry hair ultra-hydrating with hyaluronic acid for long-lasting moisture","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LYK0cw+OL.jpg",32.33,4.6,334,0.8681,0.8439,"2025-05-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F8XBTJWL",{"asin":562,"title":563,"brand":547,"imageUrl":564,"price":161,"rating":565,"reviews":566,"clickShare90":567,"clickShare360":568,"launchDate":569,"amazonUrl":570},"B0C2FFT2BR","amika hydro dream hair routine trial set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Yc4tUQpbL.jpg",4.5,629,0.0707,0.0805,"2023-06-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C2FFT2BR",{"asin":572,"title":573,"brand":547,"imageUrl":574,"price":162,"rating":555,"reviews":575,"clickShare90":576,"clickShare360":577,"launchDate":578,"amazonUrl":579},"B0F5Y7NPDH","amika midnight mender overnight strength repair treatment mask","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rvsiCAxOL.jpg",214,0.0613,0.0757,"2025-04-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F5Y7NPDH",{"love":581,"hate":651,"returnReasons":705},[582,589,596,603,610,617,624,631,638,645],{"topic":583,"percentOfMentions":584,"verbatims":585},"Smell",0.1985,[586,587,588],"Smells good","Very light pleasant scent","This makes my hair feel soft, and smells good",{"topic":590,"percentOfMentions":591,"verbatims":592},"Moist\u002FDry",0.16519999999999999,[593,594,595],"It does help hydrate","my hair is hydrated","Very moisturizing",{"topic":597,"percentOfMentions":598,"verbatims":599},"Soft Feel",0.14880000000000002,[600,601,602],"It definitely softens your hair","Leaves my hair soft","Soft and Manageable",{"topic":604,"percentOfMentions":605,"verbatims":606},"Quality-Overall",0.1137,[607,608,609],"Excellent Product","Amika has high-quality products that I love","Good product",{"topic":611,"percentOfMentions":612,"verbatims":613},"Value For Money",0.049100000000000005,[614,615,616],"Great price","Worth it","Definitely worth the price",{"topic":618,"percentOfMentions":619,"verbatims":620},"Suitability Straight Hair",0.035699999999999996,[621,622,623],"Good on my hair","Especially for when you don't want to wash hair next day,wake up and completely refreshed abd silky","Love it my hair feels amazing",{"topic":625,"percentOfMentions":626,"verbatims":627},"Advertised Vs Actual Product",0.0333,[628,629,630],"Does the job","Works as described","It does what it says",{"topic":632,"percentOfMentions":633,"verbatims":634},"Suitability Curly Hair",0.0327,[635,636,637],"Great for curly dry hair that needs some serious revival","It also helps reduce frizz","It really improved the condition of my brittle hair",{"topic":639,"percentOfMentions":640,"verbatims":641},"Suitability Dry Skin",0.028300000000000002,[642,643,644],"Adds shine to dry hair","Great for dry hair","Fantastic leave in for dry hair",{"topic":646,"percentOfMentions":647,"verbatims":648},"Hair Growth",0.023799999999999998,[649,650],"She noticed her hair looked smoother","strengthening hair",[652,658,665,670,674,681,687,692,696,700],{"topic":611,"percentOfMentions":653,"verbatims":654},0.24170000000000003,[655,656,657],"Too expensive","Is a bit pricey","Way overpriced",{"topic":659,"percentOfMentions":660,"verbatims":661},"Hair Related",0.1333,[662,663,664],"Makes hair feel dirty","This left my hair feeling pretty gross","My hair doesn't like anything in it normally - I'm not one who uses a lot of hair products after shampooing and conditioning",{"topic":583,"percentOfMentions":197,"verbatims":666},[667,668,669],"bad scent","The smell is not good","Smells plesant",{"topic":590,"percentOfMentions":208,"verbatims":671},[672,673],"I have very dry","Not hydrating,",{"topic":675,"percentOfMentions":676,"verbatims":677},"Oily\u002FGreasy",0.0375,[678,679,680],"they looked greasy in the morning","I have dry, fine hair, so most treatments either weigh it down or make it super greasy","Greasy, bad scent",{"topic":682,"percentOfMentions":683,"verbatims":684},"Suitability Short Hair",0.035,[685,686],"Not for low porosity hair unfortunately","I wouldnt recommend for thin fine hair",{"topic":688,"percentOfMentions":689,"verbatims":690},"Suitability Oily Skin",0.025,[691],"You will know if you used too much your hair will be oily",{"topic":693,"percentOfMentions":689,"verbatims":694},"Adhesion\u002FStickiness",[695],"it just leaves my hair sticky",{"topic":697,"percentOfMentions":689,"verbatims":698},"Lather",[699],"The smell is pleasant shampoo does not really lather up",{"topic":701,"percentOfMentions":702,"verbatims":703},"Suitability Humid Weather",0.0167,[704],"sensitive to weather especially when in dry climates",[706,709,711,713,715,718,721,723,726,728],{"reason":707,"pct":708},"Functionality-Overall",0.1207,{"reason":682,"pct":710},0.1063,{"reason":583,"pct":712},0.10490000000000001,{"reason":590,"pct":714},0.1008,{"reason":716,"pct":717},"Product Condition",0.0754,{"reason":719,"pct":720},"Size-Overall",0.07200000000000001,{"reason":625,"pct":722},0.0679,{"reason":724,"pct":725},"Defective Material\u002FParts",0.0658,{"reason":611,"pct":727},0.059699999999999996,{"reason":675,"pct":729},0.0432,[731,735,740,745,750],{"term":167,"volume":732,"growthQoq":733,"conversionRate":734},29426,-0.0543,0.1059,{"term":736,"volume":737,"growthQoq":738,"conversionRate":739},"amika overnight hydration treatment",15842,-0.127,0.0745,{"term":741,"volume":742,"growthQoq":743,"conversionRate":744},"amika dream routine",14614,-0.059,0.0672,{"term":746,"volume":747,"growthQoq":748,"conversionRate":749},"amika overnight hair mask",3822,0.2825,0.0839,{"term":751,"volume":752,"growthQoq":753,"conversionRate":754},"amika dream routine overnight hydrating hair mask",1649,-0.2343,0.1078,[756,763,768,774,779,784],{"title":757,"href":758,"score":759,"verdict":760,"marketSize":761,"growth90":762},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":764,"href":765,"score":759,"verdict":760,"marketSize":766,"growth90":767},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":769,"href":770,"score":759,"verdict":771,"marketSize":772,"growth90":773},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":775,"href":776,"score":759,"verdict":760,"marketSize":777,"growth90":778},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":780,"href":781,"score":759,"verdict":771,"marketSize":782,"growth90":783},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":785,"href":786,"score":787,"verdict":760,"marketSize":788,"growth90":789},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]