---
title: "Search terms — amika detangler spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-detangler-spray/search-terms"
last_updated: "2026-08-07T19:01:05.478Z"
locale: en
meta:
  description: "Niche score 50/100 · $706K/yr market · 227K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $706K/yr market · 227K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — amika detangler spray - Flapen"
---

# **amika detangler spray**

**Worth a look**

Shows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 69Growth 42Conversion 95Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 25Quality gap 33

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$25.32**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.75–$29.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$706K**

$706K/yr · 227K searches

**Growth**

**Okay****+13.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,995**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms