---
title: "American Crew Grooming Cream — $667K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/american-crew-grooming-cream"
last_updated: "2026-08-10T00:21:53.053Z"
locale: en
meta:
description: "Niche score 50/100 · $667K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $667K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "American Crew Grooming Cream — $667K/yr Amazon US Niche (2026) - Flapen"
---
# **american crew grooming cream**
**Worth a look**
Shows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 67Growth 31Conversion 100Competition 3Returns 97Price range 79Avg price 93Brand share 0Review moat 39Quality gap 50
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.25**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.35–$33.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$667K**
$667K/yr · 140K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,607.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, american crew grooming cream is a $667K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **american crew grooming cream market data**
- **Units sold / yr**
- **30K–40K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$668K–$890K**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **104 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Tea Tree70% - AMERICAN CREW17% - Bumble and bumble.10% - Botanic Hearth3%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +4.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/american-crew-grooming-cream/trend)
## **Top american crew grooming cream search terms**
- **tea tree shaping cream**38K/yr-11.9%23.3% conv. - **american crew grooming cream**14K/yr+17.8%14.7% conv. - **paul mitchell tea tree shaping cream**9K/yr+34.3%16.9% conv. - **tea tree hair cream**10K/yr+70.1%15.3% conv. - **tea tree special shaping cream**9K/yr-4.3%27.6% conv. - **tea tree shaping cream for men**10K/yr+18.8%23.1% conv. - **grooming cream**7K/yr-9.8%5.6% conv. - **tea tree pomade**7K/yr-10.7%14.5% conv. - **bumble and bumble hair styling cream**4K/yr-6.4%2.7% conv. - **mens hair cream light hold**5K/yr+19.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/american-crew-grooming-cream/search-terms)
## **Top american crew grooming cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$100K30%$200K45%$300K60%$400K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tea Tree Shaping Cream Hair Styling Cream Long-Lasting Hold Matte Finish For All Hair Types 3 oz**Tea Tree**$24.77**4.7★7,827 rev](https://www.amazon.com/dp/B000UPO54M) [2**American Crew Mens Grooming Cream Like Hair Gel with High Hold & High Shine 3 oz**AMERICAN CREW**$12.95**4.5★4,196 rev](https://www.amazon.com/dp/B0BQCTWD2W) [3**Tea Tree Grooming Pomade Flexible Hold + Shine For All Hair Types Especially Wavy + Curly 3 oz.**Tea Tree**$26.00**4.5★1,392 rev](https://www.amazon.com/dp/B00E24RT4U) [4**Bumble and bumble. Grooming Creme Hair Styling Cream | Smoothing + Subtle Hold |Adds Sheen and Moisture | For Wavy and Straight Fine to Medium Hair 5 Fl Oz**Bumble and bumble.**$33.90**4.6★1,044 rev](https://www.amazon.com/dp/B000BIXP3K) [5**Botanic Hearth Tea Tree Shaping Cream Hair Styling Cream With Collagen & Biotin | Style & Texture Strong & Flexible Hold For All Hair Types | Men And Women | Made In Usa | 7 Oz**Botanic Hearth**$10.35**3.9★1,078 rev](https://www.amazon.com/dp/B09KP3G66M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tea Tree Forming Cream Flexible Hold Natural Shine Finish For All Hair Types Especially Medium to Coarse 3 oz**Tea Tree**$25.55**109 rev2y ago](https://www.amazon.com/dp/B0D7B1GB22) [**Bumble and bumble. Grooming Creme Hair Styling Cream | Smoothing + Subtle Hold |Adds Sheen and Moisture | For Wavy and Straight Fine to Medium Hair 5 Fl Oz**Bumble and bumble.**$33.90**1,044 rev2y ago](https://www.amazon.com/dp/B000BIXP3K) [**American Crew Mens Grooming Cream Like Hair Gel with High Hold & High Shine 3 oz**AMERICAN CREW**$12.95**4,196 rev3y ago](https://www.amazon.com/dp/B0BQCTWD2W) [**Botanic Hearth Tea Tree Shaping Cream Hair Styling Cream With Collagen & Biotin | Style & Texture Strong & Flexible Hold For All Hair Types | Men And Women | Made In Usa | 7 Oz**Botanic Hearth**$10.35**1,078 rev4y ago](https://www.amazon.com/dp/B09KP3G66M) [**Tea Tree Grooming Pomade Flexible Hold + Shine For All Hair Types Especially Wavy + Curly 3 oz.**Tea Tree**$26.00**1,392 rev12y ago](https://www.amazon.com/dp/B00E24RT4U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**American Crew Mens Grooming Cream Like Hair Gel with High Hold & High Shine 3 oz**AMERICAN CREW**$12.95**4.5★**▲ 17%**](https://www.amazon.com/dp/B0BQCTWD2W) [**Bumble and bumble. Grooming Creme Hair Styling Cream | Smoothing + Subtle Hold |Adds Sheen and Moisture | For Wavy and Straight Fine to Medium Hair 5 Fl Oz**Bumble and bumble.**$33.90**4.6★**▲ 15%**](https://www.amazon.com/dp/B000BIXP3K) [**Tea Tree Grooming Pomade Flexible Hold + Shine For All Hair Types Especially Wavy + Curly 3 oz.**Tea Tree**$26.00**4.5★**▲ 12%**](https://www.amazon.com/dp/B00E24RT4U) [**Tea Tree Shaping Cream Hair Styling Cream Long-Lasting Hold Matte Finish For All Hair Types 3 oz**Tea Tree**$24.77**4.7★**— 0%**](https://www.amazon.com/dp/B000UPO54M) [**Botanic Hearth Tea Tree Shaping Cream Hair Styling Cream With Collagen & Biotin | Style & Texture Strong & Flexible Hold For All Hair Types | Men And Women | Made In Usa | 7 Oz**Botanic Hearth**$10.35**3.9★**▼ 41%**](https://www.amazon.com/dp/B09KP3G66M)
**~~View all trending →~~**
## **What buyers say about american crew grooming cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great hair product”*
**Smell**17%
*“amazing scent”*
**Value For Money**13%
*“Great price”*
**Hair Styling**9%
*“works perfectly for his everyday style”*
**Advertised Vs Actual Product**6%
*“Does exactly what it says”*
**Suitability Straight Hair**4%
*“It doesnt leave an icky feeling in your hair like others do”*
**Brightness/Shine/Glow**4%
*“Shine”*
**Durability**4%
*“it does give the extra needed hold for me”*
**Suitability Wavy Hair**3%
*“Fabulous For Coily Hair”*
**Hair Growth**3%
*“Excellent for hair management”*
### **What buyers complain about **
**Smell**20%
*“I am ALLERGIC to synthetic fragrance”*
**Quality-Overall**13%
*“Garbage”*
**Suitability Straight Hair**8%
*“It doesnt do anything to style or shape my hair”*
**Ease Of Use**8%
*“Too difficult to use”*
**Durability**6%
*“Poor Product Longevity”*
**Hair Related**4%
*“it does not hold hair”*
**Moist/Dry**4%
*“dry environment so I don't think this should have happened”*
**Grip**4%
*“barely any hold”*
**Comfort-Overall**4%
*“unpleasant to use”*
**Value For Money**4%
*“Over priced and barely any hold”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Smell**15%
**Texture/Consistency-Overall**8%
**Suitability Short Hair**8%
**Functionality-Overall**8%
**Oily/Greasy**5%
**Adhesion/Stickiness**4%
**Value For Money**4%
**Defective Material/Parts**4%
**Color**3%
## **Common questions**
- **Is american crew grooming cream profitable to sell on Amazon United States?**
- The niche generates $667K/yr across 6 tracked products. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the american crew grooming cream niche?**
- 4 brands and 21 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in american crew grooming cream?**
- Top complaints mined from reviews: Smell, Quality-Overall, Suitability Straight Hair. The return rate is 0.7%.
- **When does demand for american crew grooming cream peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the american crew grooming cream niche?**
- Listings span $10.35–$33.90; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 2,608 reviews — the moat a new listing must climb.
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