---
title: "Amber Lotion — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amber-lotion"
last_updated: "2026-08-09T16:17:19.886Z"
locale: en
meta:
description: "Niche score 36/100 · $150K/yr market · 272K searches/yr · $10.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $150K/yr market · 272K searches/yr · $10.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amber Lotion — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **amber lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 22Conversion 59Competition 12Returns 97Price range 39Avg price 41Brand share 0Review moat 57Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,211.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.96**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.26–$20.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$150K**
$150K/yr · 272K searches
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amber lotion is a $150K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amber lotion market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$164K–$219K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#507**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Jergens85% - California Mango7% - Cremo5% - Dove3%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -5.4% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amber-lotion/trend)
## **Top amber lotion search terms**
- **mango lotion**29K/yr+17.6%1.4% conv. - **cremo lotion**25K/yr+11.7%0.4% conv. - **jergens tropical escape**11K/yr+4.3%15.7% conv. - **jergens sparkling berry lotion**21K/yr-28.6%1.6% conv. - **jergens warm amber lotion**26K/yr-18.1%14.4% conv. - **california mango lotion**14K/yr+25.0%1.9% conv. - **amber lotion**18K/yr-0.1%2.9% conv. - **cremo lotion men**15K/yr-12.2%0.0% conv. - **jergens shea fusion lotion**13K/yr+3.1%6.9% conv. - **mango body lotion**11K/yr+18.3%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amber-lotion/search-terms)
## **Top amber lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.26**4.7★513 rev](https://www.amazon.com/dp/B0FKBYSRXY) [2**Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.40**4.6★1,541 rev](https://www.amazon.com/dp/B0FKCB6R9C) [3**Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.42**4.5★1,845 rev](https://www.amazon.com/dp/B0FKC23886) [4**Jergens Natural Glow Instant Sun Drops Sunless Tanning for Face and Body Instant Sun Bronzing Drops Oil Free 1 Fl Oz**Jergens**$13.08**4.2★1,235 rev](https://www.amazon.com/dp/B0CW6MR5BT) [5**California Mango Hand & Body Lotion (16.9 fl oz)**California Mango**$17.95**4.7★265 rev](https://www.amazon.com/dp/B00BXTNVJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.26**513 rev6mo ago](https://www.amazon.com/dp/B0FKBYSRXY) [**Cremo Italian Bergamot Body Spray A Sophisticated Blend of Bergamot Neroli Blossom and Fresh Vetiver 3.5 Fl Oz**Cremo**$9.87**111 rev8mo ago](https://www.amazon.com/dp/B0FY7S7SGC) [**Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.40**1,541 rev1y ago](https://www.amazon.com/dp/B0FKCB6R9C) [**Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz**Jergens**$7.29**977 rev1y ago](https://www.amazon.com/dp/B0FKBZ8H18) [**Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.42**1,845 rev1y ago](https://www.amazon.com/dp/B0FKC23886)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cremo Italian Bergamot Body Spray A Sophisticated Blend of Bergamot Neroli Blossom and Fresh Vetiver 3.5 Fl Oz**Cremo**$9.87**4.2★**▲ 173%**](https://www.amazon.com/dp/B0FY7S7SGC) [**Jergens Natural Glow Instant Sun Drops Sunless Tanning for Face and Body Instant Sun Bronzing Drops Oil Free 1 Fl Oz**Jergens**$13.08**4.2★**▲ 122%**](https://www.amazon.com/dp/B0CW6MR5BT) [**Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.26**4.7★**▲ 85%**](https://www.amazon.com/dp/B0FKBYSRXY) [**Mango Extreme Creme 17.5oz**California Mango**$20.00**4.7★**▲ 30%**](https://www.amazon.com/dp/B00BXTO75Q) [**California Mango Hand & Body Lotion (16.9 fl oz)**California Mango**$17.95**4.7★**▲ 10%**](https://www.amazon.com/dp/B00BXTNVJ4)
**~~View all trending →~~**
## **What buyers say about amber lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Amazing Scent”*
**Moist/Dry**8%
*“Excellent moisturizer”*
**Soft Feel**6%
*“Keeps my skin soft”*
**Value For Money**3%
*“Definitely worth the price”*
**Quality-Overall**2%
*“Overall good lotion”*
**Suitability Dry Skin**2%
*“Works great on dry skin”*
**Absorbency**2%
*“absorbs nicely”*
**Suitability Combination Skin**1%
*“it feels very good on my skin”*
**Weight Light**1%
*“And feels super lightweight on the skin”*
**Durability**1%
*“it lasts all day”*
### **What buyers complain about **
**Smell**43%
*“Weird smell”*
**Moist/Dry**6%
*“Not hydrating”*
**Motor Power**3%
*“No pump”*
**Functionality-Overall**2%
*“Doesn't work”*
**Durability**2%
*“Broken”*
**Color**2%
*“Didnt love the color”*
**Thickness**2%
*“Needs to be thicker”*
**Quality-Overall**2%
*“I am very dissatisfied with the overall quality”*
**Value For Money**2%
*“Was expensive”*
**Product Condition**1%
*“Feels like used”*
### **Top return reasons **
**Smell**51%
**Motor Power**16%
**Advertised Vs Actual Product**8%
**Leak-Proof**7%
**Color**3%
**Product Condition**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Moist/Dry**1%
**Size-Overall**1%
## **Common questions**
- **Is amber lotion profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the amber lotion niche?**
- 4 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amber lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.7%.
- **When does demand for amber lotion peak?**
- Demand peaks in Jan–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the amber lotion niche?**
- Listings span $7.26–$20.00; the average listing price is $10.96 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.
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