---
title: "Amazon Razor — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amazon-razor"
last_updated: "2026-08-09T12:50:20.331Z"
locale: en
meta:
description: "Niche score 59/100 · $1.2M/yr market · 621K searches/yr · $12.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.2M/yr market · 621K searches/yr · $12.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Amazon Razor — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **amazon razor**
**Launch it**
A $1.2M/yr market growing +3.7% this quarter with returns at 0.3% — clears our launch bar.
Market size 81Growth 30Conversion 97Competition 82Returns 99Price range 59Avg price 56Brand share 0Review moat 22Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Market size**
**Great****$1.2M**
$1.2M/yr · 621K searches
**Price range**
**Good****$2.93–$32.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,653.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon razor is a $1.2M/yr Amazon United States market (621K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon razor market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**5 **—flat
**Sellers**
**218**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**0%**
- BIC77% - Schick19% - Schick Hydro Silk3% - Bic Razors0% - Amazon Basics0% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amazon-razor/trend)
## **Top amazon razor search terms**
- **bic razors**152K/yr+17.9%15.6% conv. - **bic razors for men**138K/yr-21.0%13.8% conv. - **schick hydro 5**63K/yr+4.0%10.9% conv. - **schick hydro**55K/yr+24.0%9.0% conv. - **bic razor**33K/yr+4.7%10.2% conv. - **bic flex 5**28K/yr-15.6%13.1% conv. - **bic disposable razors for men**20K/yr+1.0%12.8% conv. - **razor 5 blade**17K/yr+16.7%5.6% conv. - **hydro razor**13K/yr+37.9%10.4% conv. - **schick hydro razor**11K/yr+29.1%11.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amazon-razor/search-terms)
## **Top amazon razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$37K6%$73K9%$110K12%$146K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 7 Cartridges Smooth Shave Gift for Men**BIC**$12.02**4.7★14,839 rev](https://www.amazon.com/dp/B09NWKQGJ1) [2**Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills**Schick**$9.75**4.6★3,135 rev](https://www.amazon.com/dp/B0CQ9Q5C82) [3**BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack**BIC**$12.81**4.4★1,085 rev](https://www.amazon.com/dp/B0BTMQ4CD3) [4**BIC Silky Touch Womens Disposable 2-Blade Razors Travel Covers College Dorm Room Essential Toiletry Bag and Shower Caddy Staple 18-Pack**BIC**$4.98**4.6★27,506 rev](https://www.amazon.com/dp/B07YCXD8YY) [5**BIC Flex 5 Mens Disposable 5-Blade Razors Pivoting Head and Precision Edging Blade 4-Pack**BIC**$11.05**4.7★5,930 rev](https://www.amazon.com/dp/B09NX77X51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready**BIC**$17.96**14,839 rev1y ago](https://www.amazon.com/dp/B0DQYQGYQX) [**Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills**Schick**$9.75**3,135 rev2y ago](https://www.amazon.com/dp/B0CQ9Q5C82) [**BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 12 Razor Cartridges**BIC**$17.05**14,839 rev2y ago](https://www.amazon.com/dp/B0CP9TY3JW) [**BIC Comfort 3 Refillable Refill Razor Cartridges Three-Blade Disposable Razors for Men Sensitive Skin Razor for a Comfortable Shave 14 Razor Refill Cartridges**BIC**$10.04**29,516 rev2y ago](https://www.amazon.com/dp/B0CPB11F85) [**BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack**BIC**$12.81**1,085 rev3y ago](https://www.amazon.com/dp/B0BTMQ4CD3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC Comfort 3 Advance Disposable Razors for Men For an Ultra-Soothing and Close Shave 4 Piece Razor Set**BIC**$5.10**4.5★**▲ 159%**](https://www.amazon.com/dp/B004E3ION4) [**Schick Hydro Silk Ultra Sensitive Razor for Women | Womens Razor for Sensitive Skin 5 Blade Razors for Women Womens Razors for Shaving Includes 1 Handle & 2 Refills**Schick Hydro Silk**$8.68**4.6★**▲ 52%**](https://www.amazon.com/dp/B00HT6E2JI) [**BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack**BIC**$12.81**4.4★**▲ 51%**](https://www.amazon.com/dp/B0BTMQ4CD3) [**BIC Flex 3 Mens Disposable Razors With 3 Blades For a Smooth and Comfortable Shave 4 Piece Razor Kit for Men**BIC**$9.12**4.4★**▲ 43%**](https://www.amazon.com/dp/B0061GFJ9Y) [**BIC Silky Touch Womens Disposable Razors With 2 Blades Pretty Pastel Razor Handles 10 Count Pack of Shaving Razors**BIC**$2.93**4.6★**▲ 33%**](https://www.amazon.com/dp/B000P158OW)
**~~View all trending →~~**
## **What buyers say about amazon razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Fair price”*
**Quality-Overall**17%
*“Excellent product”*
**Soft Feel**8%
*“a smooth shave”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Durability**6%
*“Been Using for Years”*
**Ease Of Use**4%
*“easy to handle”*
**Cutting/Trimming**2%
*“Good razor”*
**Comfort-Overall**2%
*“comfortable to use”*
**Efficiency**2%
*“Does the job”*
**Allergies**2%
*“No Irritation”*
### **What buyers complain about **
**Quality-Overall**16%
*“Cheap quality”*
**Durability**11%
*“Broke quickly”*
**Value For Money**8%
*“Not worth the price”*
**Advertised Vs Actual Product**7%
*“Does not match description”*
**Allergies**5%
*“Lots of irritation”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Sensitivity-Overall**4%
*“not very sensitive”*
**Size-Overall**3%
*“way to big”*
**Ease Of Use**2%
*“Not easy to use”*
**Product Condition**2%
*“Used item arrived”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Size-Overall**13%
**Functionality-Overall**10%
**Product Condition**7%
**Defective Material/Parts**6%
**Value For Money**6%
**Quality-Overall**5%
**Sensitivity-Overall**4%
**Color**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is amazon razor profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 54 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Launch it (59/100).
- **How competitive is the amazon razor niche?**
- 5 brands and 218 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazon razor?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
- **When does demand for amazon razor peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the amazon razor niche?**
- Listings span $2.93–$32.37; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 9,653 reviews — the moat a new listing must climb.
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