---
title: "Amazing Grace Perfume — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amazing-grace-perfume"
last_updated: "2026-08-09T17:53:37.092Z"
locale: en
meta:
description: "Niche score 61/100 · $2.8M/yr market · 1.1M searches/yr · $43.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $2.8M/yr market · 1.1M searches/yr · $43.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Amazing Grace Perfume — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **amazing grace perfume**
**Launch it**
A $2.8M/yr market growing +23.2% this quarter with returns at 0.9% — clears our launch bar.
Market size 96Growth 52Conversion 68Competition 53Returns 96Price range 91Avg price 95Brand share 0Review moat 37Quality gap 35
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 1.1M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$43.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.64–$83.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+23.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,811.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazing grace perfume is a $2.8M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Launch it — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazing grace perfume market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$2.6M–$3.5M**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**0%**
- philosophy82% - Kiehl's14% - Moroccanoil3% - MOBETTER FRAGRANCE OILS1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amazing-grace-perfume/trend)
## **Top amazing grace perfume search terms**
- **amazing grace perfume**227K/yr+25.8%5.4% conv. - **philosophy amazing grace**211K/yr+33.8%6.6% conv. - **amazing grace**146K/yr+32.0%1.9% conv. - **amazing grace lotion**62K/yr+27.9%11.3% conv. - **philosophy lotion**52K/yr+11.9%2.4% conv. - **kiehls body lotion**33K/yr+5.4%8.3% conv. - **philosophy body lotion**34K/yr+15.9%1.7% conv. - **kiehls creme de corps body lotion**25K/yr+20.7%10.0% conv. - **philosophy amazing grace perfume**23K/yr+29.8%4.3% conv. - **kiehls lotion**24K/yr+4.1%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amazing-grace-perfume/search-terms)
## **Top amazing grace perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$113K8%$225K12%$338K16%$451K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**philosophy amazing grace firming body emulsion 16 fl oz**philosophy**$42.59**4.6★5,198 rev](https://www.amazon.com/dp/B001KYOCTK) [2**philosophy amazing grace eau de toilette 4 fl oz**philosophy**$70.24**4.5★7,561 rev](https://www.amazon.com/dp/B000W9E1KE) [3**philosophy amazing grace eau de toilette 0.5 fl oz**philosophy**$30.07**4.5★7,561 rev](https://www.amazon.com/dp/B002QYJYUK) [4**Kiehls Crme De Corps Body Lotion Moisturizer With Shea Butter and Cocoa Butter Daily Moisturizing Cream For All Skin Types Including Extremely Dry Skin Synthetic Fragrence-Free For Men & Women**Kiehl's**$52.95**4.7★1,683 rev](https://www.amazon.com/dp/B0061ZQ890) [5**philosophy amazing grace eau de toilette 2 fl oz**philosophy**$56.60**4.5★7,561 rev](https://www.amazon.com/dp/B000R8U1XQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**philosophy amazing grace perfume duo gift set- clean & floral womens perfume - with notes of bergamot muguet & musk - long lasting fragrance**philosophy**$48.74**7,561 rev4mo ago](https://www.amazon.com/dp/B0GFY5H5FJ) [**philosophy grace fragrance 3-piece gift set for women ($97 value) - 0.5 oz grace trio set - long lasting floral fragrance**philosophy**$39.56**124 rev6mo ago](https://www.amazon.com/dp/B0GFXT8LR3) [**philosophy amazing grace body spritz 8 Fl. Oz.**philosophy**$34.66**1,124 rev1y ago](https://www.amazon.com/dp/B0BG3954SG) [**philosophy youre so amazing gift set - 2-pc. amazing grace hydrating shower gel (6oz) & whipped body crme (4oz) - moisturizing bath & body duo for women**philosophy**$33.03**1,956 rev1y ago](https://www.amazon.com/dp/B0DJ1HPPD7) [**philosophy fan favorites 4-piece gift set ($52 value) - 3 oz purity cleanser 3 oz fresh cream shower gel 0.5 oz amazing grace edt 0.23 oz hope in a jar moisturizer**philosophy**$31.44**71 rev1y ago](https://www.amazon.com/dp/B0DQDJJY1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**philosophy amazing grace perfume duo gift set- clean & floral womens perfume - with notes of bergamot muguet & musk - long lasting fragrance**philosophy**$48.74**4.5★**▲ 332%**](https://www.amazon.com/dp/B0GFY5H5FJ) [**philosophy grace fragrance 3-piece gift set for women ($97 value) - 0.5 oz grace trio set - long lasting floral fragrance**philosophy**$39.56**4.4★**▲ 186%**](https://www.amazon.com/dp/B0GFXT8LR3) [**philosophy amazing grace eau de toilette 4 fl oz**philosophy**$70.24**4.5★**▲ 91%**](https://www.amazon.com/dp/B000W9E1KE) [**philosophy radiant grace eau de parfum pen spray 0.33 fl oz**philosophy**$25.38**4.3★**▲ 62%**](https://www.amazon.com/dp/B0CZVNVTFZ) [**philosophy amazing grace eau de toilette 0.5 fl oz**philosophy**$30.07**4.5★**▲ 21%**](https://www.amazon.com/dp/B002QYJYUK)
**~~View all trending →~~**
## **What buyers say about amazing grace perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Clean fragrance”*
**Quality-Overall**6%
*“Great quality lotion”*
**Moist/Dry**5%
*“Best moisturizer”*
**Value For Money**4%
*“Good price”*
**Soft Feel**4%
*“My skin is the softest ever”*
**Advertised Vs Actual Product**2%
*“Absolutely spot on”*
**Size-Overall**1%
*“Great size”*
**Durability**1%
*“It last throughout the day”*
**Suitability Dry Skin**1%
*“Effective on dry skin”*
**Weight Light**1%
*“not too heavy”*
### **What buyers complain about **
**Smell**53%
*“Doesnt smell the same”*
**Value For Money**12%
*“Really expensive”*
**Durability**5%
*“the bottle was broken off at the bottom”*
**Size-Overall**5%
*“But to large to put in my safe”*
**Product Condition**2%
*“body cream was clearly used”*
**Advertised Vs Actual Product**1%
*“Picture is very misleading some items not as big stated”*
**Thickness**1%
*“not a thick cream”*
**Moist/Dry**1%
*“It was thin and runny, so it didn't do the job of moisturizing”*
**Quality-Overall**1%
*“LOWER-QUALITY, WATERED-DOWN VERSIONS of all the lotions and perfumes I used to love”*
**Texture/Consistency-Overall**1%
*“Kind of funky consistency”*
### **Top return reasons **
**Smell**61%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Size-Overall**7%
**Product Condition**3%
**Moist/Dry**2%
**Texture/Consistency-Overall**1%
**Defective Material/Parts**1%
**Absorbency**1%
**Functionality-Overall**1%
## **Common questions**
- **Is amazing grace perfume profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Launch it (61/100).
- **How competitive is the amazing grace perfume niche?**
- 4 brands and 8 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazing grace perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.9%.
- **When does demand for amazing grace perfume peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the amazing grace perfume niche?**
- Listings span $11.64–$83.14; the average listing price is $43.45 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.
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