---
title: "Amazing Grace Lotion — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amazing-grace-lotion"
last_updated: "2026-08-09T16:21:13.367Z"
locale: en
meta:
description: "Niche score 54/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amazing Grace Lotion — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **amazing grace lotion**
**Worth a look**
Shows a sweet-spot price point ($41.93 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 84Growth 38Conversion 80Competition 30Returns 88Price range 95Avg price 95Brand share 0Review moat 41Quality gap 27
**Avg price**
**Incredible****$41.93**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.57–$83.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.4M**
$1.4M/yr · 404K searches
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,431.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazing grace lotion is a $1.4M/yr Amazon United States market (404K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazing grace lotion market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Kiehl's39% - OUAI30% - philosophy23% - Moroccanoil7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amazing-grace-lotion/trend)
## **Top amazing grace lotion search terms**
- **amazing grace lotion**62K/yr+27.9%10.6% conv. - **perfume lotion**36K/yr+12.8%0.0% conv. - **ouai lotion**32K/yr+15.8%8.5% conv. - **kiehls body lotion**33K/yr+5.4%9.2% conv. - **ouai body cream**31K/yr+1.3%8.6% conv. - **kiehls creme de corps body lotion**25K/yr+20.7%10.0% conv. - **kiehls lotion**24K/yr+4.1%5.9% conv. - **moroccan oil lotion**20K/yr+7.3%5.7% conv. - **kiehls creme de corps**20K/yr-0.2%7.1% conv. - **luxury body lotion**14K/yr+17.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amazing-grace-lotion/search-terms)
## **Top amazing grace lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$139K20%$277K30%$416K40%$554K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kiehls Crme De Corps Body Lotion Moisturizer With Shea Butter and Cocoa Butter Daily Moisturizing Cream For All Skin Types Including Extremely Dry Skin Synthetic Fragrence-Free For Men & Women**Kiehl's**$52.95**4.7★1,683 rev](https://www.amazon.com/dp/B0061ZQ890) [2**philosophy amazing grace firming body emulsion 16 fl oz**philosophy**$42.59**4.6★5,198 rev](https://www.amazon.com/dp/B001KYOCTK) [3**OUAI Body Cream St. Barts - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil and Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate-Free Skin Care (7.5 Oz)**OUAI**$38.19**4.6★2,894 rev](https://www.amazon.com/dp/B0C24LZM51) [4**Moroccanoil Body Lotion Fragrance Originale 12.2 Fl. Oz.**Moroccanoil**$27.61**4.4★3,827 rev](https://www.amazon.com/dp/B09Q5NMT1C) [5**OUAI Hand Lotion - Daily Lightweight Hydrating Lotion for Dry Skin - Made with Avocado Rosehip and Jojoba Oil to Lock in Moisture - Never Greasy (16 Fl Oz)**OUAI**$30.85**4.2★806 rev](https://www.amazon.com/dp/B08BXB2CCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OUAI St. Barts Hair & Body Gift Set - Tropical-Scented Body Care for Women & Men - Includes Full Size Hydrating Body Cream & Deluxe Hair and Body Mist (2 Count)**OUAI**$36.80**72 rev1y ago](https://www.amazon.com/dp/B0F5S776ZR) [**OUAI Body Cream Travel Size Melrose Place - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil & Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate Free Skin Care (3.4 Oz)**OUAI**$21.57**2,894 rev1y ago](https://www.amazon.com/dp/B0F495NZGT) [**philosophy youre so amazing gift set - 2-pc. amazing grace hydrating shower gel (6oz) & whipped body crme (4oz) - moisturizing bath & body duo for women**philosophy**$33.03**1,956 rev1y ago](https://www.amazon.com/dp/B0DJ1HPPD7) [**Kiehls Ultra Body Mega Moisture Squalene Cream Unscented Lightweight Body Lotion with Pro-Ceramides Suitable for All Skin Types Including Sensitive & Eczema-Prone Deeply Hydrates and Moisturizes**Kiehl's**$43.24**340 rev2y ago](https://www.amazon.com/dp/B0CVC816SZ) [**philosophy amazing grace intense firming body emulsion 16 fl oz**philosophy**$44.37**5,198 rev2y ago](https://www.amazon.com/dp/B0CDX7Q2WK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OUAI Body Cream Travel Size Melrose Place - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil & Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate Free Skin Care (3.4 Oz)**OUAI**$21.57**4.6★**▲ 49%**](https://www.amazon.com/dp/B0F495NZGT) [**OUAI St. Barts Hair & Body Gift Set - Tropical-Scented Body Care for Women & Men - Includes Full Size Hydrating Body Cream & Deluxe Hair and Body Mist (2 Count)**OUAI**$36.80**4.4★**▲ 28%**](https://www.amazon.com/dp/B0F5S776ZR) [**philosophy youre so amazing gift set - 2-pc. amazing grace hydrating shower gel (6oz) & whipped body crme (4oz) - moisturizing bath & body duo for women**philosophy**$33.03**4.7★**▲ 27%**](https://www.amazon.com/dp/B0DJ1HPPD7) [**philosophy amazing grace firming body emulsion 16 fl oz**philosophy**$42.59**4.6★**— 10%**](https://www.amazon.com/dp/B001KYOCTK) [**OUAI Body Cream St. Barts - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil and Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate-Free Skin Care (7.5 Oz)**OUAI**$38.19**4.6★**— 8%**](https://www.amazon.com/dp/B0C24LZM51)
**~~View all trending →~~**
## **What buyers say about amazing grace lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“Great fragrance”*
**Moist/Dry**12%
*“Very moisturizing”*
**Soft Feel**10%
*“Silky smooth”*
**Value For Money**7%
*“Great deal”*
**Quality-Overall**5%
*“Great quality lotion”*
**Suitability Combination Skin**2%
*“Easy on my sensitive skin”*
**Absorbency**2%
*“Very absorbent”*
**Suitability Dry Skin**2%
*“Effective on dry skin”*
**Texture/Consistency-Overall**1%
*“Its buttery smooth texture is delightful”*
**Weight Light**1%
*“not too heavy”*
### **What buyers complain about **
**Smell**31%
*“Doesnt smell the same”*
**Value For Money**15%
*“Expensive”*
**Motor Power**5%
*“Pump defective”*
**Leak-Proof**4%
*“Product leaked”*
**Product Condition**4%
*“Used product”*
**Skin Health**3%
*“Peels off of your skin”*
**Moist/Dry**3%
*“It was thin and runny, so it didn't do the job of moisturizing”*
**Durability**2%
*“doesnt last”*
**Thickness**2%
*“I found this to be too thick to squeeze out of the bottle”*
**Allergies**2%
*“Im very allergic to this lotion”*
### **Top return reasons **
**Smell**52%
**Motor Power**12%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Product Condition**4%
**Moist/Dry**3%
**Leak-Proof**2%
**Defective Material/Parts**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is amazing grace lotion profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 17 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the amazing grace lotion niche?**
- 4 brands and 9 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazing grace lotion?**
- Top complaints mined from reviews: Smell, Value For Money, Motor Power. The return rate is 1.3%.
- **When does demand for amazing grace lotion peak?**
- Demand peaks in Jul–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the amazing grace lotion niche?**
- Listings span $21.57–$83.14; the average listing price is $41.93 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.
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