---
title: "Amaranth Oil — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amaranth-oil"
last_updated: "2026-08-10T02:08:13.684Z"
locale: en
meta:
description: "Niche score 50/100 · $25K/yr market · 24K searches/yr · $30.53 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $25K/yr market · 24K searches/yr · $30.53 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amaranth Oil — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **amaranth oil**
**Worth a look**
Shows low returns (0.0%), but a small market ($25K/yr) keeps it on the watch list.
Market size 6Growth 56Conversion 42Competition 22Returns 100Price range 89Avg price 95Brand share 44Review moat 43Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.77–$56.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+29.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,210.77**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$25K**
$25K/yr · 24K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, amaranth oil is a $25K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amaranth oil market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$31K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,192**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **54%**
- **Out of stock**
- **26.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**17%**
- Siberian Green44% - Siberian Treasure15% - Emilia Organics9% - Flora Aromatics6% - Livli5% - Original Altay4% - Open — no brand owns it (6 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +29.0% search growth over the last 90 days.
2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amaranth-oil/trend)
## **Top amaranth oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Siberian Amaranth Oil | 100% Natural Extra Virgin Cold Pressed 100 ml / 3.4 fl oz | Unrefined Raw No-GMO Vegan | Exclusive Food Grade**Siberian Green**$28.86**4.7★115 rev](https://www.amazon.com/dp/B09MYH888Y) [2**Siberian Amaranth Oil 100 Ml Premium Quality Extra Virgin First Cold Press 3.4 Fl Oz**Siberian Treasure**$28.96**4.2★103 rev](https://www.amazon.com/dp/B079C3ZMB7) [3**Siberian Green Amaranth Oil 250ml Single Varietal Seed Oil Extra Virgin Unrefined Cold Pressed Ideal for Skin Care Hydration Elasticity**Siberian Green**$56.97**4.3★34 rev](https://www.amazon.com/dp/B0F79P5RGC) [4**Amaranth Seed Oil Organic Cold Pressed Unrefined Natural 2 Fl Oz**Emilia Organics**$29.79**5.0★1 rev](https://www.amazon.com/dp/B0G6D6X5Y8) [5**Flora Aromatics Amaranth Seed Oil 100% Natural CO Extracted Rich in Squalene & Vitamin E Face Hair Body 0.5 FL OZ / 15 ml**Flora Aromatics**$22.99**5.0★1 rev](https://www.amazon.com/dp/B079YC86ZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Berg Black Seed Oil Organic Cold Pressed Pure Nigella Sativa Black Cumin Oil USDA Organic Halal Vegan for Hair Skin Immune Support Unrefined Liquid 4 oz Glass Bottle**Dr. Berg Nutritionals**$24.03**498 rev6mo ago](https://www.amazon.com/dp/B0FTBJH5TF) [**Amaranth Seed Oil Organic Cold Pressed Unrefined Natural 2 Fl Oz**Emilia Organics**$29.79**1 rev7mo ago](https://www.amazon.com/dp/B0G6D6X5Y8) [**Flora Aromatics Amaranth Seed Oil 100% Natural CO Extracted Rich in Squalene & Vitamin E Face Hair Body 0.5 FL OZ / 15 ml**Flora Aromatics**$22.99**1 rev11mo ago](https://www.amazon.com/dp/B079YC86ZT) [**Siberian Green Amaranth Oil 250ml Single Varietal Seed Oil Extra Virgin Unrefined Cold Pressed Ideal for Skin Care Hydration Elasticity**Siberian Green**$56.97**34 rev1y ago](https://www.amazon.com/dp/B0F79P5RGC) [**Perfect Press Activation Amaranth Oil | 1 fl oz. | Hydrating Skin Care Booster for Hair Skin & Face | Raw Edible Seed Oil | Natural Moisturizer w/Squalene & Collagen | Can be Added to Food or Water**Perfect Press**$48.40**0 rev2y ago](https://www.amazon.com/dp/B0D42BWC64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Au Natural Organics Amaranth Oil 3.4 Oz | 100 Ml**Au Natural Organics**$47.65**1.0★**▲ 98%**](https://www.amazon.com/dp/B00V81XYKS) [**Siberian Green Amaranth Oil 250ml Single Varietal Seed Oil Extra Virgin Unrefined Cold Pressed Ideal for Skin Care Hydration Elasticity**Siberian Green**$56.97**4.3★**▲ 76%**](https://www.amazon.com/dp/B0F79P5RGC) [**Amaranth Seed Oil Organic Cold Pressed Unrefined Natural 2 Fl Oz**Emilia Organics**$29.79**5.0★**▲ 51%**](https://www.amazon.com/dp/B0G6D6X5Y8) [**Atlas 1 LT Cold Press Extra Virgin Olive Oil with Polyphenol Rich from Morocco | Newly Harvested Unprocessed from One Single Family Farm | Moroccan Organic EVOO Trusted by Award-Winning Chefs**A ATLAS OLIVE OILS**$27.03**4.7★**▲ 48%**](https://www.amazon.com/dp/B07L9GVGPM) [**Flora Aromatics Amaranth Seed Oil 100% Natural CO Extracted Rich in Squalene & Vitamin E Face Hair Body 0.5 FL OZ / 15 ml**Flora Aromatics**$22.99**5.0★**▲ 24%**](https://www.amazon.com/dp/B079YC86ZT)
**~~View all trending →~~**
## **What buyers say about amaranth oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Clean taste”*
**Quality-Overall**20%
*“this particular one seems well made”*
**Flavor**9%
*“Delicious Flavor”*
**Value For Money**6%
*“Good value”*
**Oily/Greasy**5%
*“Good tasting oil”*
**Health Benefits-Overall**3%
*“Healthy and great-tasting”*
**Ingredients-Overall**2%
*“Real ingredients”*
**Inflammation**2%
*“This product works great for inflammation”*
**Freshness**2%
*“Fresh”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**21%
*“the taste is weird”*
**Value For Money**7%
*“Waste of money”*
**Quality-Overall**7%
*“Poor quality”*
**Spiciness**5%
*“Less spicy”*
**Flavor**5%
*“no strong flavor at all”*
**Oily/Greasy**4%
*“Not a good oil”*
**Ingredients-Overall**3%
*“Olive oil is not great”*
**Size-Overall**3%
*“Bottle on the small side”*
**Smell**2%
*“It smells rancid”*
**Burnt/Roasted/Overbaked**2%
*“Terrible burning unpleasant taste”*
### **Top return reasons **
**Smell**50%
**Advertised Vs Actual Product**20%
**Leak-Proof**15%
**Oily/Greasy**10%
**Stain Resistance**5%
## **Common questions**
- **Is amaranth oil profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the amaranth oil niche?**
- 12 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in amaranth oil?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the amaranth oil niche?**
- Listings span $11.77–$56.97; the average listing price is $30.53 (sweet spot $15–$100). The average incumbent carries 2,211 reviews — the moat a new listing must climb.
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