---
title: "Alyssa Ashley Musk Lotion — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/alyssa-ashley-musk-lotion"
last_updated: "2026-08-09T13:22:59.715Z"
locale: en
meta:
description: "Niche score 51/100 · $87K/yr market · 63K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $87K/yr market · 63K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Alyssa Ashley Musk Lotion — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **alyssa ashley musk lotion**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 22Growth 24Conversion 74Competition 55Returns 97Price range 67Avg price 88Brand share 16Review moat 44Quality gap 68
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.93–$31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,059.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$87K**
$87K/yr · 63K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, alyssa ashley musk lotion is a $87K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alyssa ashley musk lotion market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$81K–$101K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#1,378**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**5%**
- ALYSSA ASHLEY72% - Alyssa Ashley8% - Ashley7% - The Body Shop4% - Jergens2% - Kiehl's2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/alyssa-ashley-musk-lotion/trend)
## **Top alyssa ashley musk lotion search terms**
- **alyssa ashley musk**22K/yr-10.1%8.7% conv. - **musk lotion**7K/yr+5.4%2.8% conv. - **musk body lotion**7K/yr+6.7%3.0% conv. - **alyssa ashley musk perfume**4K/yr+70.0%9.3% conv. - **musk by alyssa ashley**6K/yr-4.9%10.3% conv. - **alyssa ashley musk oil**7K/yr-19.3%8.5% conv. - **white musk lotion**4K/yr+6.9%2.0% conv. - **alyssa ashley**4K/yr-10.6%6.0% conv. - **musk lotion for women**4K/yr-19.0%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/alyssa-ashley-musk-lotion/search-terms)
## **Top alyssa ashley musk lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alyssa Ashley Musk - Perfume for Men and Women with Citrus and Sicilian Bergamot - Long Lasting - Womens Fragrances - 3.4 oz EDT Spray**ALYSSA ASHLEY**$19.55**4.4★4,835 rev](https://www.amazon.com/dp/B000C1Z1B0) [2**Alyssa Ashley Musk - Perfume for Men and Women with Citrus and Sicilian Bergamot - Long Lasting - Womens Fragrances - 3.4 oz Cologne Spray**ALYSSA ASHLEY**$17.41**4.0★2,875 rev](https://www.amazon.com/dp/B002IDVWB8) [3**Alyssa Ashley Musk Body Lotion - Lotion for Women and Men - Body Cream for Smooth Moisturized Skin - Citrus and Bergamot Top Notes - 25.3 oz**ALYSSA ASHLEY**$21.70**4.6★3,058 rev](https://www.amazon.com/dp/B000E7UDOC) [4**Alyssa Ashley Musk - Perfume for Men and Women with Citrus and Sicilian Bergamot - Long Lasting - Womens Fragrances - 6.8 oz EDT Spray**ALYSSA ASHLEY**$29.11**4.4★4,835 rev](https://www.amazon.com/dp/B01MSRH3RF) [5**Alyssa Ashley Musk - Perfume Oil for Men and Women with Citrus and Sicilian Bergamot - Travel Size Perfume Mini Fragrances - 0.25 oz Parfum Oil**Alyssa Ashley**$18.74**4.3★1,440 rev](https://www.amazon.com/dp/B001CT097C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kuumba Made Egyptian Musk Body Lotion Hydrating Daily Moisturizer with Shea Butter & Botanical Oils Vegan 6.75 Oz**Kuumba Made**$12.69**162 rev9mo ago](https://www.amazon.com/dp/B0FT7Z2PVS) [**Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.40**1,541 rev1y ago](https://www.amazon.com/dp/B0FKCB6R9C) [**The Body Shop White Musk Body Lotion | Floral & Clean Scented Skin Cream with Cruelty Free Musk | Softens Dry Skin 250 ml / 8.4 oz**The Body Shop**$23.49**48 rev1y ago](https://www.amazon.com/dp/B0BW9DY7K3) [**San Francisco Soap Company Btch Bar Body Lotion - Sweet Musk (6 Oz) | for Her | No Harmful Chemicals - Good for all Skin Types - Made in the USA |**San Francisco Soap Company**$9.79**11 rev1y ago](https://www.amazon.com/dp/B0DW17W14Z) [**Alyssa Ashley Musk Hand and Body Moisturizer - Lotion for Women - Body Cream for Smooth Moisturized Skin - Citrus and Sicilian Bergamot - 10 oz**ALYSSA ASHLEY**$13.29**144 rev2y ago](https://www.amazon.com/dp/B07T15ZLXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.40**4.6★**▲ 155%**](https://www.amazon.com/dp/B0FKCB6R9C) [**KUNDAL Honey & Macadamia K Beauty Body Lotion Baby Powder 16.9 Fl Oz - Deep Hydration Gentle-Feeling Skin Care Aloe Vera Moisturizing Hypoallergenic (A. White Musk)**KUNDAL**$17.26**4.4★**▲ 55%**](https://www.amazon.com/dp/B07Y375XNB) [**San Francisco Soap Company Btch Bar Body Lotion - Sweet Musk (6 Oz) | for Her | No Harmful Chemicals - Good for all Skin Types - Made in the USA |**San Francisco Soap Company**$9.79**4.2★**▲ 49%**](https://www.amazon.com/dp/B0DW17W14Z) [**ALYSSA ASHLEY Musk Perfume Oil 0.25 oz (7.5 ml) (U)**ALYSSA ASHLEY**$25.31**4.8★**▲ 43%**](https://www.amazon.com/dp/B00C49HUNA) [**Alyssa Ashley Musk - Perfume Oil for Men and Women with Citrus and Sicilian Bergamot - Travel Size Perfume Mini Fragrances - 0.25 oz Parfum Oil**Alyssa Ashley**$18.74**4.3★**▲ 37%**](https://www.amazon.com/dp/B001CT097C)
**~~View all trending →~~**
## **What buyers say about alyssa ashley musk lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Clean smell”*
**Moist/Dry**10%
*“Excellent moisturizer”*
**Soft Feel**6%
*“My skin is so soft”*
**Quality-Overall**4%
*“Overall good lotion”*
**Value For Money**3%
*“Affordable”*
**Suitability Dry Skin**1%
*“Moisturizes my skin”*
**Absorbency**1%
*“Overall it does absorb well”*
**Texture/Consistency-Overall**1%
*“I love the creamy texture”*
**Suitability Combination Skin**1%
*“feels amazing on the skin”*
**Weight Light**1%
*“This lotion is lightweight”*
### **What buyers complain about **
**Smell**60%
*“Very odd smell”*
**Moist/Dry**4%
*“it does not hydrate”*
**Value For Money**3%
*“Better price and definitely a better product”*
**Motor Power**3%
*“mine came without the pump”*
**Oily/Greasy**1%
*“Nothing like the oil”*
**Durability**1%
*“it does't last at all”*
**Thickness**1%
*“Very thick”*
**Defective Material/Parts**1%
*“Nozzle defective”*
**Dilute/Watery**1%
*“Smells bad watery lotion”*
**Strength**1%
*“this is a little too strong”*
### **Top return reasons **
**Smell**72%
**Advertised Vs Actual Product**7%
**Motor Power**5%
**Leak-Proof**4%
**Moist/Dry**2%
**Value For Money**2%
**Product Condition**1%
**Functionality-Overall**1%
**Size-Overall**1%
**Dilute/Watery**1%
## **Common questions**
- **Is alyssa ashley musk lotion profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the alyssa ashley musk lotion niche?**
- 10 brands and 82 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in alyssa ashley musk lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.5%.
- **When does demand for alyssa ashley musk lotion peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the alyssa ashley musk lotion niche?**
- Listings span $6.93–$31.36; the average listing price is $20.21 (sweet spot $15–$100). The average incumbent carries 2,060 reviews — the moat a new listing must climb.
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