---
title: "Aluram — $778K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aluram"
last_updated: "2026-08-09T18:41:43.561Z"
locale: en
meta:
description: "Niche score 59/100 · $778K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $778K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aluram — $778K/yr Amazon US Niche (2026) - Flapen"
---
# **aluram**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 33Conversion 95Competition 54Returns 98Price range 95Avg price 93Brand share 0Review moat 66Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$15.83–$36.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$22.29**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$778K**
$778K/yr · 290K searches
**Review moat**
**Good****841.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aluram is a $778K/yr Amazon United States market (290K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aluram market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$669K–$892K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#240**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**0%**
- ALURAM52% - Kenra23% - Ouidad15% - Bumble and bumble.10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/aluram/trend)
## **Top aluram search terms**
- **aluram**70K/yr+3.4%5.4% conv. - **aluram hair products**59K/yr+3.4%9.2% conv. - **kenra root lifting spray**32K/yr+9.9%13.3% conv. - **alluram**21K/yr+14.9%6.8% conv. - **bumble and bumble mousse**21K/yr+15.5%8.9% conv. - **ouidad mousse**18K/yr+21.6%11.1% conv. - **kenra root lifting spray 13**13K/yr-4.1%18.0% conv. - **bumble and bumble thickening mousse**9K/yr+7.7%7.8% conv. - **heat protectant mousse**7K/yr-18.6%0.4% conv. - **alurum**6K/yr+21.9%6.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/aluram/search-terms)
## **Top aluram products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$78K20%$156K30%$233K40%$311K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kenra Professional Root Lifting Spray 13 | Volumizing Foam | All Hair Types | 8 oz**Kenra**$18.76**4.4★5,648 rev](https://www.amazon.com/dp/B001DMQ6BG) [2**Ouidad VitalCurl+ Curl Defining Mousse Lightweight Hair Foam Styler for Soft Touchable Hold Adds Shine Bounce & Volume For Spiral Curls**Ouidad**$22.84**4.5★673 rev](https://www.amazon.com/dp/B07HHN1864) [3**ALURAM Coconut Water Leave-In Conditioner for Healthy Hydrated Hair 8 Fl Oz**ALURAM**$20.16**4.7★1,121 rev](https://www.amazon.com/dp/B07XH494VC) [4**Ouidad Advanced Climate Control Volumizing Foam - 7 fl oz Lightweight Hair Styling Foam Anti-Frizz Nano Technology Adds Volume Fights Frizz & Defines Curls Crunch-free Hold For All Curl Types**Ouidad**$20.72**4.5★482 rev](https://www.amazon.com/dp/B0CDJ9SXWN) [5**ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection**ALURAM**$21.80**4.5★70 rev](https://www.amazon.com/dp/B0FPGPWB9Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ALURAM High Shine Glossing Serum (2 fl oz) Mirror-Like Shine - Color-Safe**ALURAM**$21.85**36 rev3mo ago](https://www.amazon.com/dp/B0GS4NZTJ8) [**Bumble and bumble. Thickening High Drama Styling Hair Foam | Thinning hair | For visible density + volumizing root lift 1.5 Fl Oz**Bumble and bumble.**$15.83**71 rev6mo ago](https://www.amazon.com/dp/B0GF9MQ1XC) [**ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection**ALURAM**$21.80**70 rev10mo ago](https://www.amazon.com/dp/B0FPGPWB9Q) [**ALURAM High Shine Glossing Treatment (9.75 fl oz) Mirror-Like Shine - Color-Safe - Coconut Oil Lactic Acid Hibiscus - All Hair Types - Vegan Gluten Free & Cruelty Free - Clean Beauty Collection**ALURAM**$21.02**191 rev1y ago](https://www.amazon.com/dp/B0DMVTB4BW) [**Bumble and bumble. Thickening Full Form Soft Hair Mousse | Volumizing Mousse Adds Heat Protection and Soft Hold | Anti Frizz | For Fine to Medium Straight Wavy Hair Types 5 Ounce**Bumble and bumble.**$35.15**939 rev2y ago](https://www.amazon.com/dp/B07JDW29Y2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bumble and bumble. Thickening High Drama Styling Hair Foam | Thinning hair | For visible density + volumizing root lift 1.5 Fl Oz**Bumble and bumble.**$15.83**4.3★**▲ 315%**](https://www.amazon.com/dp/B0GF9MQ1XC) [**ALURAM High Shine Glossing Serum (2 fl oz) Mirror-Like Shine - Color-Safe**ALURAM**$21.85**4.4★**▲ 310%**](https://www.amazon.com/dp/B0GS4NZTJ8) [**ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection**ALURAM**$21.80**4.5★**▲ 134%**](https://www.amazon.com/dp/B0FPGPWB9Q) [**Ouidad Advanced Climate Control Volumizing Foam - 7 fl oz Lightweight Hair Styling Foam Anti-Frizz Nano Technology Adds Volume Fights Frizz & Defines Curls Crunch-free Hold For All Curl Types**Ouidad**$20.72**4.5★**▲ 22%**](https://www.amazon.com/dp/B0CDJ9SXWN) [**Ouidad VitalCurl+ Curl Defining Mousse Lightweight Hair Foam Styler for Soft Touchable Hold Adds Shine Bounce & Volume For Spiral Curls**Ouidad**$22.84**4.5★**▲ 15%**](https://www.amazon.com/dp/B07HHN1864)
**~~View all trending →~~**
## **What buyers say about aluram**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“mild on odor”*
**Quality-Overall**13%
*“There are many products on the market this is a good one”*
**Suitability Straight Hair**7%
*“thin super straight hair”*
**Soft Feel**7%
*“Nice and smooth”*
**Hair Styling**5%
*“I now look forward to styling my hair”*
**Brightness/Shine/Glow**5%
*“Great shine”*
**Hair Growth**5%
*“My hair is pretty thick”*
**Value For Money**4%
*“Great Value”*
**Moist/Dry**4%
*“My hair is hydrated”*
**Suitability Curly Hair**4%
*“Works well with course/curly hair”*
### **What buyers complain about **
**Hair Related**12%
*“you cant feel it in your hair”*
**Value For Money**10%
*“Expensive”*
**Functionality-Overall**7%
*“DOESN'T WORK”*
**Moist/Dry**6%
*“I dont think its moisturizing”*
**Smell**6%
*“Terrible scent”*
**Oily/Greasy**5%
*“greasy feeling even using small amount”*
**Suitability Short Hair**5%
*“Not easy on hair”*
**Adhesion/Stickiness**3%
*“TERRIBLE - STICKY HAIR”*
**Suitability Straight Hair**3%
*“it doesnt flatten the hair either”*
**Size-Overall**3%
*“Smaller than expected”*
### **Top return reasons **
**Moist/Dry**13%
**Smell**12%
**Advertised Vs Actual Product**9%
**Suitability Short Hair**9%
**Functionality-Overall**9%
**Size-Overall**7%
**Oily/Greasy**6%
**Product Condition**5%
**Value For Money**4%
**Weight Heavy**3%
## **Common questions**
- **Is aluram profitable to sell on Amazon United States?**
- The niche generates $778K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the aluram niche?**
- 4 brands and 7 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aluram?**
- Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.4%.
- **When does demand for aluram peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the aluram niche?**
- Listings span $15.83–$36.19; the average listing price is $22.29 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.
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