---
title: "Aloe Vera Soap — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aloe-vera-soap"
last_updated: "2026-08-09T12:02:28.806Z"
locale: en
meta:
description: "Niche score 50/100 · $154K/yr market · 120K searches/yr · $12.43 avg price. Soft demand (-15.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $154K/yr market · 120K searches/yr · $12.43 avg price. Soft demand (-15.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aloe Vera Soap — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **aloe vera soap**
**Worth a look**
Shows low returns (0.2%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Market size 33Growth 17Conversion 88Competition 59Returns 99Price range 61Avg price 54Brand share 32Review moat 23Quality gap 45
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.17–$36.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$154K**
$154K/yr · 120K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,620.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, aloe vera soap is a $154K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aloe vera soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$124K–$155K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#1,004**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **53%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**267**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**11%**
- Softsoap39% - Duru29% - Amazon Essentials7% - Clearly Natural5% - Grisi5% - Vaadi Herbals4% - Open — no brand owns it (9 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -15.7% search growth over the last 90 days.
2K2KSep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/aloe-vera-soap/trend)
## **Top aloe vera soap search terms**
- **aloe vera soap**23K/yr+0.8%3.3% conv. - **duru soap**15K/yr-9.7%2.7% conv. - **aloe soap**11K/yr+0.6%3.9% conv. - **aloe vera hand soap**6K/yr-13.2%8.5% conv. - **aloe hand soap**7K/yr-34.2%10.7% conv. - **aloe vera soap bar**5K/yr+22.7%3.3% conv. - **aloe vera bar soap**5K/yr+8.1%2.9% conv. - **soft soap aloe vera**6K/yr-40.0%17.3% conv. - **duru**5K/yr-22.0%1.9% conv. - **softsoap aloe vera**6K/yr-50.2%16.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/aloe-vera-soap/search-terms)
## **Top aloe vera soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Softsoap Moisturizing Liquid Hand Soap Soothing Clean Aloe Vera - 7.5 Fl Oz (Pack of 6)**Softsoap**$6.39**4.8★27,632 rev](https://www.amazon.com/dp/B079FV8QB9) [2**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.78**4.7★67 rev](https://www.amazon.com/dp/B0G4SQ6B9P) [3**Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 3 Pack**Duru**$10.48**4.6★911 rev](https://www.amazon.com/dp/B0BXT5FQ7M) [4**Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1**Amazon Essentials**$5.79**4.5★64 rev](https://www.amazon.com/dp/B0D6X8R7RC) [5**Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 9 Pack**Duru**$27.29**4.6★112 rev](https://www.amazon.com/dp/B0DD5KRMT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1**Amazon Essentials**$5.79**64 rev5mo ago](https://www.amazon.com/dp/B0D6X8R7RC) [**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.78**67 rev7mo ago](https://www.amazon.com/dp/B0G4SQ6B9P) [**Sensual Aloe Vera Soap 110g - Natural Deep-Cleansing Bar for Face & Body- Plant-Based Soap Bar for Men & Women - Gentle on All Skin Types**Sensual Aroma**$8.94**30 rev1y ago](https://www.amazon.com/dp/B0F8ZLL8NT) [**Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 9 Pack**Duru**$27.29**112 rev1y ago](https://www.amazon.com/dp/B0DD5KRMT2) [**Australian Botanical Soap 6.6 OZ Aloe Vera and Green Tea Extract Triple Milled Bars made with a Natural Soap Base and Enriched with Organic Shea Butter Pack of 8**Australian Botanical Soap**$36.21**2,093 rev2y ago](https://www.amazon.com/dp/B0CRSNHP37)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.78**4.7★**▲ 215%**](https://www.amazon.com/dp/B0G4SQ6B9P) [**Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1**Amazon Essentials**$5.79**4.5★**▲ 202%**](https://www.amazon.com/dp/B0D6X8R7RC) [**Sensual Aloe Vera Soap 110g - Natural Deep-Cleansing Bar for Face & Body- Plant-Based Soap Bar for Men & Women - Gentle on All Skin Types**Sensual Aroma**$8.94**3.6★**▲ 168%**](https://www.amazon.com/dp/B0F8ZLL8NT) [**Clearly Natural Essentials Glycerine Bar Soap Aloe Vera 12 oz 3 Count**Clearly Natural**$8.14**4.1★**▲ 80%**](https://www.amazon.com/dp/B009FJGP0Q) [**Grisi Aloe Vera Soap Cleansing Soap with Aloe Vera Soothing and Refreshing your Skin 6-Pack of 3.5 Oz each 6 Bar Soaps**Grisi**$8.10**3.2★**▲ 77%**](https://www.amazon.com/dp/B008NZEWW6)
**~~View all trending →~~**
## **What buyers say about aloe vera soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Fresh scent”*
**Value For Money**11%
*“Great value”*
**Quality-Overall**8%
*“Good quality soap and pump”*
**Soft Feel**7%
*“Leaves skin soft”*
**Cleansing**6%
*“Squeaky clean”*
**Moist/Dry**5%
*“moisturized after each use”*
**Lather**4%
*“lather is comfortable”*
**Ease Of Cleaning**4%
*“Cleans well”*
**Advertised Vs Actual Product**2%
*“AS DESCRIBED”*
**Durability**1%
*“This one is lasting good so far”*
### **What buyers complain about **
**Smell**19%
*“Unpleasant smell”*
**Value For Money**6%
*“definitely not worth it”*
**Moist/Dry**5%
*“A bit drying”*
**Allergies**5%
*“Causes irritation”*
**Size-Overall**4%
*“Small”*
**Leak-Proof**3%
*“leaking all over is beyond me”*
**Advertised Vs Actual Product**2%
*“4/5 stars because it is listed incorrectly”*
**Dispensing Mechanism**2%
*“Must say that I am not looking forward to pouring from them into a soap dispenser”*
**Lather**2%
*“doesn't lather well”*
**Motor Power**2%
*“Broken pumps”*
### **Top return reasons **
**Leak-Proof**29%
**Smell**24%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Value For Money**7%
**Motor Power**5%
**Color**3%
**Moist/Dry**2%
**Dispensing Mechanism**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is aloe vera soap profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the aloe vera soap niche?**
- 15 brands and 267 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in aloe vera soap?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.2%.
- **What does it cost to enter the aloe vera soap niche?**
- Listings span $1.17–$36.21; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 7,621 reviews — the moat a new listing must climb.
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