---
title: "Trend — aloe vera lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aloe-vera-lotion/trend"
last_updated: "2026-08-09T14:30:29.107Z"
locale: en
meta:
  description: "Niche score 54/100 · $528K/yr market · 318K searches/yr. A concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $528K/yr market · 318K searches/yr. A concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — aloe vera lotion - Flapen"
---

# **aloe vera lotion**

**Worth a look**

Shows low returns (0.6%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.

Market size 61Growth 82Conversion 96Competition 22Returns 97Price range 23Avg price 47Brand share 33Review moat 24Quality gap 23

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+77.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$528K**

$528K/yr · 318K searches

**Avg price**

**Okay****$11.62**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,039.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$4.53–$18.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

## Trend