---
title: "Aloe Vera Gel for Sunburn Relief — $739K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aloe-vera-gel-for-sunburn-relief"
last_updated: "2026-08-10T02:00:19.741Z"
locale: en
meta:
description: "Niche score 63/100 · $739K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $739K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aloe Vera Gel for Sunburn Relief — $739K/yr Amazon US Niche (2026) - Flapen"
---
# **aloe vera gel for sunburn relief**
**Worth a look**
Shows demand growing +243.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 99Conversion 98Competition 35Returns 97Price range 27Avg price 33Brand share 66Review moat 22Quality gap 22
**Growth**
**Incredible****+243.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$739K**
$739K/yr · 425K searches
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.98**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.04–$19.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,176.33**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, aloe vera gel for sunburn relief is a $739K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aloe vera gel for sunburn relief market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$499K–$599K**
- units × avg price
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**572**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**26%**
- Amazon Basics24% - Sun Bum13% - Aloderma10% - Banana Boat9% - Seven Minerals9% - Amazon Essentials9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +243.3% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 15.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/aloe-vera-gel-for-sunburn-relief/trend)
## **Top aloe vera gel for sunburn relief search terms**
- **aloe vera gel for sunburn relief**231K/yr+882.8%17.1% conv. - **after sun gel**23K/yr+194.2%7.8% conv. - **aloe vera sunburn relief**34K/yr+5.0%9.8% conv. - **aloe sunburn relief**34K/yr+7.4%9.7% conv. - **after sun aloe**14K/yr+162.3%8.5% conv. - **aloe for sunburn relief**32K/yr-4.2%9.3% conv. - **aloe after sun**11K/yr+68.2%9.1% conv. - **aloe vera gel sunburn relief**29K/yr-14.0%6.1% conv. - **after sun aloe vera gel**8K/yr+125.5%9.5% conv. - **aloe vera after sun**7K/yr+18.7%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/aloe-vera-gel-for-sunburn-relief/search-terms)
## **Top aloe vera gel for sunburn relief products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$74K20%$148K30%$222K40%$295K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)**Amazon Basics**$4.04**4.7★2,826 rev](https://www.amazon.com/dp/B09JGSRPZ5) [2**Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz**Sun Bum**$11.04**4.7★8,889 rev](https://www.amazon.com/dp/B004YAUZQG) [3**Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each**Banana Boat**$12.06**4.7★2,175 rev](https://www.amazon.com/dp/B08Q2YTSG1) [4**Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown HighestQuality Vegan Unscented Non-Sticky - After Sun Sunburn Relief Skin & Face Moisturizer Hair Mask**Seven Minerals**$19.05**4.5★79,288 rev](https://www.amazon.com/dp/B00XTTFI6K) [5**Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)**Amazon Essentials**$4.41**4.6★4,672 rev](https://www.amazon.com/dp/B07NG52K2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**225 rev9mo ago](https://www.amazon.com/dp/B0FST2QMCX) [**Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)**Amazon Basics**$4.04**2,826 rev3y ago](https://www.amazon.com/dp/B09JGSRPZ5) [**Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body Soothing & Hydrating Sunburn Relief Great for Scalp & Hair - 10.6oz**Aloderma**$16.77**2,830 rev4y ago](https://www.amazon.com/dp/B097CGDN7J) [**KinRose Care 12oz Aloe Vera Gel for Face Skin Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed Vegan Unscented - Made in USA.**KinRose Care**$11.08**10,098 rev5y ago](https://www.amazon.com/dp/B098BFY517) [**Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each**Banana Boat**$12.06**2,175 rev5y ago](https://www.amazon.com/dp/B08Q2YTSG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**4.7★**▲ 71%**](https://www.amazon.com/dp/B0FST2QMCX) [**Badger Organic Aloe Vera Gel for Face & Body 96% Pure Unscented Organic Aloe Gel for Cooling Soothing Non-Sticky Sunburn Relief Vegan Fair Trade & Hypoallergenic 4 fl oz**Badger**$7.80**4.7★**▲ 42%**](https://www.amazon.com/dp/B079P7J5DK) [**Vera with Ounce Relieves Sunburn Pain and Hot Itchy Skin Aloe Freeze Spray Gel Aloe Freeze Spray Gel w/ Lidocaine 8 Fluid Ounce**Australian Gold**$6.94**4.7★**▲ 16%**](https://www.amazon.com/dp/B0064OPHUE) [**Fruit of the Earth Moisturer Gel Aloe Vera 12 Ounce**Fruit of the Earth**$4.47**4.6★**— 6%**](https://www.amazon.com/dp/B0009VNI40) [**Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)**Amazon Essentials**$4.41**4.6★**— 5%**](https://www.amazon.com/dp/B07NG52K2X)
**~~View all trending →~~**
## **What buyers say about aloe vera gel for sunburn relief**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent quality, great price, arrived quickly”*
**Moist/Dry**10%
*“Quick drying”*
**Suitability Combination Skin**9%
*“Great for sensitive skin”*
**Soft Feel**6%
*“Goes on smooth”*
**Value For Money**5%
*“GREAT PRICE”*
**Absorbency**4%
*“Absorbs completely”*
**Suitability Dry Skin**4%
*“Amazing for dry skin”*
**Smell**4%
*“clean smell”*
**Allergies**4%
*“no irritation”*
**Efficiency**3%
*“It really does work”*
### **What buyers complain about **
**Allergies**21%
*“Skin irritation”*
**Smell**16%
*“Smells like chemical”*
**Ingredients-Overall**7%
*“Bad ingredients”*
**Skin Health**4%
*“Burned my skin”*
**Advertised Vs Actual Product**3%
*“False Advertising”*
**Moist/Dry**3%
*“Not very moisturizing”*
**Dilute/Watery**2%
*“is very watery”*
**Thickness**2%
*“Not thick”*
**Side Effects**2%
*“it seems to have actively caused hives”*
**Value For Money**2%
*“It is a little pricey”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Smell**15%
**Size-Overall**10%
**Ingredients-Overall**10%
**Leak-Proof**9%
**Value For Money**6%
**Functionality-Overall**5%
**Product Condition**3%
**Texture/Consistency-Overall**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is aloe vera gel for sunburn relief profitable to sell on Amazon United States?**
- The niche generates $739K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +243.3%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the aloe vera gel for sunburn relief niche?**
- 13 brands and 572 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in aloe vera gel for sunburn relief?**
- Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.6%.
- **When does demand for aloe vera gel for sunburn relief peak?**
- Demand peaks in Jun–Jul; the busiest month runs 15.1× the quietest.
- **What does it cost to enter the aloe vera gel for sunburn relief niche?**
- Listings span $4.04–$19.05; the average listing price is $9.98 (sweet spot $15–$100). The average incumbent carries 10,176 reviews — the moat a new listing must climb.
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