---
title: "Search terms — aloe vera body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aloe-vera-body-wash/search-terms"
last_updated: "2026-08-09T16:52:26.976Z"
locale: en
meta:
  description: "Niche score 52/100 · $810K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $810K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — aloe vera body wash - Flapen"
---

# **aloe vera body wash**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 73Growth 36Conversion 96Competition 38Returns 99Price range 67Avg price 77Brand share 5Review moat 21Quality gap 21

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.98**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$810K**

$810K/yr · 390K searches

**Price range**

**Good****$4.47–$36.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,739.46**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms