---
title: "Almond Oil — $3.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/almond-oil"
last_updated: "2026-08-09T12:16:37.321Z"
locale: en
meta:
description: "Niche score 58/100 · $3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Almond Oil — $3.6M/yr Amazon US Niche (2026) - Flapen"
---
# **almond oil**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 16Conversion 96Competition 51Returns 97Price range 52Avg price 62Brand share 50Review moat 17Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.6M**
$3.6M/yr · 2.1M searches
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.08–$26.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****18,685.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, almond oil is a $3.6M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **almond oil market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.7M–$3.4M**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**19%**
- Handcraft Blends25% - NOW Foods23% - PURA D'OR13% - Essentially KateS7% - Brooklyn Botany6% - Naturevibe Botanicals6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
50K30KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/almond-oil/trend)
## **Top almond oil search terms**
- **almond oil**717K/yr-7.8%11.8% conv. - **sweet almond oil**493K/yr-5.7%11.4% conv. - **almond oil for skin**180K/yr-15.5%12.7% conv. - **sweet almond oil for skin**108K/yr-9.4%12.1% conv. - **aceite de almendras para la piel**124K/yr-80.8%6.1% conv. - **almond oil for hair**68K/yr-17.8%8.3% conv. - **sweet almond oil organic**52K/yr-8.0%11.5% conv. - **organic almond oil**45K/yr-7.3%9.8% conv. - **almond body oil**44K/yr-7.3%3.7% conv. - **organic sweet almond oil**33K/yr+9.3%8.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/almond-oil/search-terms)
## **Top almond oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$180K10%$361K15%$541K20%$722K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Sweet Almond Oil | 100% Pure and Natural | Bath & Body Oil | Premium Grade Carrier Oil | Skin | Hair | Body | Massage | Hexane-Free | 16 Fl Oz**Handcraft Blends**$9.83**4.6★25,397 rev](https://www.amazon.com/dp/B07345BPSG) [2**NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented Oil 16-Ounce Package may vary**NOW Foods**$12.41**4.7★85,013 rev](https://www.amazon.com/dp/B0019LVFSU) [3**NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce**NOW Foods**$4.08**4.7★85,013 rev](https://www.amazon.com/dp/B000NB9LLA) [4**PURA DOR ORGANIC Sweet Almond Oil Pure Carrier Oil for Hair & Skin 16 Oz**PURA D'OR**$14.76**4.6★9,102 rev](https://www.amazon.com/dp/B07R8WZR55) [5**Essentially KateS Sweet Almond Oil 16.9 fl oz - 100% Pure and Natural and Cold Pressed**Essentially KateS**$9.75**4.6★2,458 rev](https://www.amazon.com/dp/B0C9QT3456)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoken Organic Almond Oil 8 oz Glass Bottle Cold Pressed for Skin & Hair**Yoken**$13.80**639 rev10mo ago](https://www.amazon.com/dp/B0F93FZVXX) [**PHATOIL Organic Sweet Almond Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Almond Oil in Glass Bottle for Hair Face Body Moisturizer Carrier Oil for DIY Massage**PHATOIL**$7.78**926 rev11mo ago](https://www.amazon.com/dp/B0FK4G2C98) [**PURA DOR ORGANIC Sweet Almond Oil (16.9 Oz GLASS BOTTLE) 100% Pure & Natural USDA Certified**PURA D'OR**$16.70**218 rev1y ago](https://www.amazon.com/dp/B0FGB3JSG3) [**Brooklyn Botany Sweet Almond Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.72**9,709 rev1y ago](https://www.amazon.com/dp/B0F676NKT3) [**Cliganic Organic Sweet Almond Oil 100% Pure - for Skin & Hair Nourishing Carrier Oil for Face & Body**Cliganic**$9.96**1,326 rev1y ago](https://www.amazon.com/dp/B0F5P3QV98)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brooklyn Botany Sweet Almond Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.72**4.6★**▲ 182%**](https://www.amazon.com/dp/B0F676NKT3) [**Yoken Organic Almond Oil 8 oz Glass Bottle Cold Pressed for Skin & Hair**Yoken**$13.80**4.7★**▲ 120%**](https://www.amazon.com/dp/B0F93FZVXX) [**PURA DOR ORGANIC Sweet Almond Oil (16.9 Oz GLASS BOTTLE) 100% Pure & Natural USDA Certified**PURA D'OR**$16.70**4.5★**▲ 70%**](https://www.amazon.com/dp/B0FGB3JSG3) [**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Sweet Almond Oil 8 Fl Oz**Majestic Pure**$10.43**4.5★**▲ 63%**](https://www.amazon.com/dp/B0F1TV8JD1) [**NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce**NOW Foods**$4.08**4.7★**▲ 50%**](https://www.amazon.com/dp/B000NB9LLA)
**~~View all trending →~~**
## **What buyers say about almond oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The quality of the oil is good”*
**Moist/Dry**13%
*“Fantastic moisturizer”*
**Smell**12%
*“LOVE THE SMELL”*
**Soft Feel**7%
*“Soft skin”*
**Value For Money**6%
*“Value for money”*
**Oily/Greasy**5%
*“absorbs well without leaving a heavy or greasy feeling”*
**Absorbency**4%
*“Easily absorbed”*
**Suitability Combination Skin**3%
*“good for your skin”*
**Suitability Oily Skin**3%
*“The oil feels nice on the skin”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Smell**43%
*“Unpleasant smell”*
**Oily/Greasy**6%
*“It is very oily”*
**Leak-Proof**5%
*“Leaking oil”*
**Motor Power**3%
*“The pump portion on the bottle didnt work”*
**Size-Overall**3%
*“Bottle is to big”*
**Advertised Vs Actual Product**3%
*“very deceiving”*
**Allergies**2%
*“I always had very dry, itchy skin and did not anticipate it would change”*
**Color**2%
*“Color is off”*
**Quality-Overall**2%
*“Poor Quality Pump”*
**Thickness**1%
*“the oil is not this thick as if it for car”*
### **Top return reasons **
**Smell**32%
**Leak-Proof**22%
**Advertised Vs Actual Product**8%
**Oily/Greasy**7%
**Size-Overall**7%
**Motor Power**7%
**Value For Money**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is almond oil profitable to sell on Amazon United States?**
- The niche generates $3.6M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the almond oil niche?**
- 16 brands and 49 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in almond oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Leak-Proof. The return rate is 0.7%.
- **When does demand for almond oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the almond oil niche?**
- Listings span $4.08–$26.97; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 18,686 reviews — the moat a new listing must climb.
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