---
title: "All in One Makeup Stick — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/all-in-one-makeup-stick"
last_updated: "2026-08-09T14:26:35.259Z"
locale: en
meta:
description: "Niche score 33/100 · $37K/yr market · 92K searches/yr · $8.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $37K/yr market · 92K searches/yr · $8.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "All in One Makeup Stick — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **all in one makeup stick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 25Conversion 54Competition 13Returns 96Price range 20Avg price 25Brand share 0Review moat 11Quality gap 79
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$8.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.78–$17.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****29,384**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$37K**
$37K/yr · 92K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, all in one makeup stick is a $37K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **all in one makeup stick market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$45K–$54K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- COVERGIRL68% - wet n wild14% - REVLON12% - e.l.f.5%
## **Demand**
Weekly Amazon search volume, last 15 weeks — +0.2% search growth over the last 90 days.
3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/all-in-one-makeup-stick/trend)
## **Top all in one makeup stick search terms**
- **covergirl blush stick**20K/yr+4.3%2.9% conv. - **covergirl blush balm**8K/yr+17.4%3.0% conv. - **cover girl blush balm**4K/yr+17.8%2.6% conv. - **wet n wild blush stick**7K/yr-3.8%6.0% conv. - **revlon blush stick**5K/yr+11.0%7.4% conv. - **revlon insta blush**5K/yr+12.9%11.2% conv. - **multi stick**6K/yr-0.8%0.4% conv. - **all in one makeup stick**7K/yr-25.4%0.3% conv. - **wet and wild blush stick**5K/yr+6.4%6.0% conv. - **covergirl cream blush**4K/yr-25.1%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/all-in-one-makeup-stick/search-terms)
## **Top all in one makeup stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)**COVERGIRL**$10.78**4.1★1,859 rev](https://www.amazon.com/dp/B0FN4W83PN) [2**CoverGirl Trublend Skin Enhancer Blush Balm Stick 220 Nude Flush Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease 0.21oz**COVERGIRL**$9.33**4.1★1,859 rev](https://www.amazon.com/dp/B0DDLBD132) [3**wet n wild MegaGlo Makeup Stick Buildable Color Versatile Use Cruelty-Free & Vegan - Peach Bums**wet n wild**$3.78**4.3★40,209 rev](https://www.amazon.com/dp/B01N5MWNJH) [4**Revlon PhotoReady Insta-Blush Stick for Cheeks Creamy & Blendable Makeup Packaging May Vary 320 Berry Kiss 0.31 oz**REVLON**$11.96**4.3★6,045 rev](https://www.amazon.com/dp/B01KI40G5Q) [5**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)**COVERGIRL**$10.49**4.1★1,859 rev](https://www.amazon.com/dp/B0FN4S9W9B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)**COVERGIRL**$10.78**1,859 rev7mo ago](https://www.amazon.com/dp/B0FN4W83PN) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)**COVERGIRL**$10.49**1,859 rev7mo ago](https://www.amazon.com/dp/B0FN4S9W9B) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 245 Toasted Chai (Bright Warm Terracota)**COVERGIRL**$10.07**1,859 rev7mo ago](https://www.amazon.com/dp/B0FN4YLJPJ) [**CoverGirl Trublend Skin Enhancer Blush Balm Stick 220 Nude Flush Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease 0.21oz**COVERGIRL**$9.33**1,859 rev1y ago](https://www.amazon.com/dp/B0DDLBD132) [**wet n wild MegaGlo Makeup Stick Buildable Color Versatile Use Cruelty-Free & Vegan - Dusty Pink**wet n wild**$3.99**40,209 rev3y ago](https://www.amazon.com/dp/B0BQX1FJXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revlon Blush Stick PhotoReady Insta-Blush Face Makeup with Cream to Powder Formula High Impact Color Moisturizing Creamy Formula Rose Gold Kiss**REVLON**$17.82**4.3★**▲ 148%**](https://www.amazon.com/dp/B01KI40JFI) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)**COVERGIRL**$10.78**4.1★**▲ 134%**](https://www.amazon.com/dp/B0FN4W83PN) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 245 Toasted Chai (Bright Warm Terracota)**COVERGIRL**$10.07**4.1★**▲ 93%**](https://www.amazon.com/dp/B0FN4YLJPJ) [**e.l.f. Monochromatic Multi Stick Travel-Sized Luxuriously Creamy & Blendable Color For Eyes Lips & Cheeks Vegan & Cruelty-Free Luminous Berry 0.17 Oz**e.l.f.**$5.61**4.4★**▲ 24%**](https://www.amazon.com/dp/B07MWSB1Z9) [**COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)**COVERGIRL**$10.49**4.1★**▲ 23%**](https://www.amazon.com/dp/B0FN4S9W9B)
**~~View all trending →~~**
## **What buyers say about all in one makeup stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Nice lip color”*
**Value For Money**9%
*“Great value”*
**Quality-Overall**8%
*“This is the best and sooo cheap”*
**Soft Feel**7%
*“Soft and beautiful”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Application**4%
*“Nice application”*
**Texture/Consistency-Overall**4%
*“Nice texture”*
**Suitability Combination Skin**4%
*“This will give you a very nice healthy look to your face”*
**Brightness/Shine/Glow**3%
*“Very shimmery”*
**Advertised Vs Actual Product**3%
*“Comes exactly as advertised”*
### **What buyers complain about **
**Color**19%
*“Color difference”*
**Durability**9%
*“broken”*
**Size-Overall**8%
*“It's a tiny sample size for $10 cheap”*
**Moist/Dry**7%
*“This one came feeling dry”*
**Brightness/Shine/Glow**4%
*“Not very bright”*
**Quality-Overall**3%
*“The formula isnt good either”*
**Allergies**3%
*“Im also acne prone”*
**Ease Of Use**2%
*“Cannot really use”*
**Ease Of Application**2%
*“there is very little product in the tiny applicator”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Color**48%
**Adhesion/Stickiness**18%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**3%
**Functionality-Overall**2%
**Moist/Dry**2%
**Brightness/Shine/Glow**2%
**Size-Overall**2%
## **Common questions**
- **Is all in one makeup stick profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the all in one makeup stick niche?**
- 4 brands and 60 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in all in one makeup stick?**
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the all in one makeup stick niche?**
- Listings span $3.78–$17.82; the average listing price is $8.92 (sweet spot $15–$100). The average incumbent carries 29,384 reviews — the moat a new listing must climb.
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