[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-alitura":3,"research-sidebar-rollups":605},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":84,"demand":89,"seasonality":369,"brandShare":382,"products":387,"feedback":455,"searchTerms":561,"related":571,"lastUpdated":34},"9f5901e21f37f16d7cd479359ca2a301","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":21,"brandCountYearAgo":21,"sellerCount":35,"signals":36,"avgBsr":38,"pageQuality":30,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":30},111607,7740,0.7173,-0.1625,0.1809,0.9,1,4.37,107,79.71,52.64,140.5,7,1000,0.0275,0,"alitura","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Falitura","Serums","2026-07-16T15:21:50.431969+00:00",2,[37],"high_price",1880,750,100,250,59782,79710,51,193,{"score":47,"verdict":48,"components":49},41,"skip",[50,55,58,62,65,67,70,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",27,0.15,111607.23,{"key":56,"score":57,"weight":53,"raw":18},"growth",17,{"key":59,"score":60,"weight":61,"raw":19},"conversion",99,0.1,{"key":63,"score":64,"weight":53,"raw":20},"competition",8,{"key":66,"score":30,"weight":61,"raw":21},"brandShare",{"key":68,"score":69,"weight":61,"raw":22},"qualityGap",63,{"key":71,"score":72,"weight":73,"raw":23},"reviewMoat",95,0.05,{"key":75,"score":76,"weight":61,"raw":29},"returns",56,{"key":78,"score":79,"weight":73,"raw":24},"avgPrice",82,{"key":81,"score":82,"weight":73,"raw":83},"priceRange",54,0.5390393808331436,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.42,24.38,0.0215,115062,{"points":90,"droppedPartialWeek":368},[91,94,96,99,102,105,108,111,114,117,120,123,125,128,131,134,136,139,142,145,148,151,154,157,160,163,166,169,172,174,176,179,182,185,187,190,192,194,196,199,202,205,207,210,212,215,217,219,222,225,227,229,232,234,236,239,241,244,246,248,251,254,256,259,262,265,268,271,274,277,280,282,285,288,291,294,297,300,303,305,307,310,312,314,316,319,321,323,325,328,330,332,335,338,341,344,347,350,353,355,358,360,363,365],{"week":92,"volume":93},"2024-07-21",257,{"week":95,"volume":23},"2024-07-28",{"week":97,"volume":98},"2024-08-04",112,{"week":100,"volume":101},"2024-08-11",129,{"week":103,"volume":104},"2024-08-18",165,{"week":106,"volume":107},"2024-08-25",105,{"week":109,"volume":110},"2024-09-01",116,{"week":112,"volume":113},"2024-09-08",144,{"week":115,"volume":116},"2024-09-15",130,{"week":118,"volume":119},"2024-09-22",153,{"week":121,"volume":122},"2024-09-29",145,{"week":124,"volume":72},"2024-10-06",{"week":126,"volume":127},"2024-10-13",251,{"week":129,"volume":130},"2024-10-20",118,{"week":132,"volume":133},"2024-10-27",121,{"week":135,"volume":130},"2024-11-03",{"week":137,"volume":138},"2024-11-10",132,{"week":140,"volume":141},"2024-11-17",83,{"week":143,"volume":144},"2024-11-24",141,{"week":146,"volume":147},"2024-12-01",337,{"week":149,"volume":150},"2024-12-08",181,{"week":152,"volume":153},"2024-12-15",128,{"week":155,"volume":156},"2024-12-22",146,{"week":158,"volume":159},"2024-12-29",93,{"week":161,"volume":162},"2025-01-05",131,{"week":164,"volume":165},"2025-01-12",84,{"week":167,"volume":168},"2025-01-19",120,{"week":170,"volume":171},"2025-01-26",90,{"week":173,"volume":107},"2025-02-02",{"week":175,"volume":153},"2025-02-09",{"week":177,"volume":178},"2025-02-16",98,{"week":180,"volume":181},"2025-02-23",114,{"week":183,"volume":184},"2025-03-02",79,{"week":186,"volume":130},"2025-03-09",{"week":188,"volume":189},"2025-03-16",119,{"week":191,"volume":178},"2025-03-23",{"week":193,"volume":122},"2025-03-30",{"week":195,"volume":60},"2025-04-06",{"week":197,"volume":198},"2025-04-13",97,{"week":200,"volume":201},"2025-04-20",85,{"week":203,"volume":204},"2025-04-27",149,{"week":206,"volume":198},"2025-05-04",{"week":208,"volume":209},"2025-05-11",102,{"week":211,"volume":60},"2025-05-18",{"week":213,"volume":214},"2025-05-25",106,{"week":216,"volume":23},"2025-06-01",{"week":218,"volume":159},"2025-06-08",{"week":220,"volume":221},"2025-06-15",126,{"week":223,"volume":224},"2025-06-22",123,{"week":226,"volume":165},"2025-06-29",{"week":228,"volume":98},"2025-07-06",{"week":230,"volume":231},"2025-07-13",418,{"week":233,"volume":181},"2025-07-20",{"week":235,"volume":221},"2025-07-27",{"week":237,"volume":238},"2025-08-03",110,{"week":240,"volume":60},"2025-08-10",{"week":242,"volume":243},"2025-08-17",81,{"week":245,"volume":153},"2025-08-24",{"week":247,"volume":98},"2025-08-31",{"week":249,"volume":250},"2025-09-07",136,{"week":252,"volume":253},"2025-09-14",104,{"week":255,"volume":153},"2025-09-21",{"week":257,"volume":258},"2025-09-28",236,{"week":260,"volume":261},"2025-10-05",270,{"week":263,"volume":264},"2025-10-12",292,{"week":266,"volume":267},"2025-10-19",175,{"week":269,"volume":270},"2025-10-26",160,{"week":272,"volume":273},"2025-11-02",174,{"week":275,"volume":276},"2025-11-09",167,{"week":278,"volume":279},"2025-11-16",170,{"week":281,"volume":119},"2025-11-23",{"week":283,"volume":284},"2025-11-30",304,{"week":286,"volume":287},"2025-12-07",196,{"week":289,"volume":290},"2025-12-14",139,{"week":292,"volume":293},"2025-12-21",164,{"week":295,"volume":296},"2025-12-28",171,{"week":298,"volume":299},"2026-01-04",124,{"week":301,"volume":302},"2026-01-11",157,{"week":304,"volume":253},"2026-01-18",{"week":306,"volume":273},"2026-01-25",{"week":308,"volume":309},"2026-02-01",140,{"week":311,"volume":104},"2026-02-08",{"week":313,"volume":204},"2026-02-15",{"week":315,"volume":290},"2026-02-22",{"week":317,"volume":318},"2026-03-01",207,{"week":320,"volume":119},"2026-03-08",{"week":322,"volume":153},"2026-03-15",{"week":324,"volume":144},"2026-03-22",{"week":326,"volume":327},"2026-03-29",158,{"week":329,"volume":119},"2026-04-05",{"week":331,"volume":133},"2026-04-12",{"week":333,"volume":334},"2026-04-19",163,{"week":336,"volume":337},"2026-04-26",103,{"week":339,"volume":340},"2026-05-03",115,{"week":342,"volume":343},"2026-05-10",142,{"week":345,"volume":346},"2026-05-17",127,{"week":348,"volume":349},"2026-05-24",88,{"week":351,"volume":352},"2026-05-31",122,{"week":354,"volume":98},"2026-06-07",{"week":356,"volume":357},"2026-06-14",76,{"week":359,"volume":153},"2026-06-21",{"week":361,"volume":362},"2026-06-28",234,{"week":364,"volume":181},"2026-07-05",{"week":366,"volume":367},"2026-07-12",94,false,[370,371,372,373,374,375,376,377,378,379,380,381],0.8777876895628903,0.9259589652096343,0.9605709188224799,0.8652988403211418,0.7913569233819011,0.8587570621468926,1.1971454058876003,0.8254534641688969,1.0244821092278718,1.3220338983050848,1.143423530577857,1.233026067994846,{"top":383,"otherBrandCount":30,"otherClickShare":30},[384],{"brand":385,"clickShare":386},"Alitura",1.0001,[388,398,406,416,426,435,445],{"asin":389,"title":390,"brand":385,"imageUrl":391,"price":392,"rating":393,"reviews":144,"clickShare90":394,"clickShare360":395,"launchDate":396,"amazonUrl":397},"B0791P1YN5","Alitura Anti-Aging Peptide & Collagen Gold Serum for Face with Vitamin A CoQ10 & Astaxanthin Korean-Inspired Hydrating Serum for Wrinkles Radiance & Firmness 50ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BsyRf+kcL.jpg",84.05,4.5,0.411,0.4255,"2018-01-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0791P1YN5",{"asin":399,"title":400,"brand":385,"imageUrl":401,"price":26,"rating":393,"reviews":144,"clickShare90":402,"clickShare360":403,"launchDate":404,"amazonUrl":405},"B0BWNWBS1R","Alitura Gold Serum Hydrating & Nourishing Facial Serum with Botanicals & Peptides For a Radiant-Looking Complexion 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31I3iv8sobL.jpg",0.1767,0.1203,"2023-02-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BWNWBS1R",{"asin":407,"title":408,"brand":385,"imageUrl":409,"price":410,"rating":411,"reviews":276,"clickShare90":412,"clickShare360":413,"launchDate":414,"amazonUrl":415},"B00NEP1VXI","Alitura Clay Face Mask Exfoliating Hydrating & Anti-Aging Facial Mask with Vitamin C & Pearl Powder Pore Cleansing Face Mask for Acne Blackheads & Glowing Skin 7.1 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gKDy4lAcL.jpg",61.9,4.2,0.1411,0.147,"2015-06-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00NEP1VXI",{"asin":417,"title":418,"brand":385,"imageUrl":419,"price":420,"rating":421,"reviews":144,"clickShare90":422,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B010B79OLM","Alitura Naturals Face Moisturizer for Men & Women 50ml Daily Hydrating Cream with Aloe Vera Bee Propolis Sea Buckthorn & Honey Anti-Aging Soothing Non-GMO USA Made","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sHwH6SsrL.jpg",53,4.3,0.0877,0.1248,"2019-04-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB010B79OLM",{"asin":427,"title":428,"brand":385,"imageUrl":429,"price":25,"rating":421,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B075FMHG21","Alitura Pearl Facial Cleanser for Men & Women 100 ml Anti-Aging Face Wash with Marine Collagen Sea Kelp & Organic Botanicals Hydrating Gentle Exfoliant for Clear Smooth Skin 3.4 oz Travel Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311sA0MSLXL.jpg",46,0.0836,0.0666,"2017-11-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB075FMHG21",{"asin":436,"title":437,"brand":385,"imageUrl":438,"price":439,"rating":440,"reviews":171,"clickShare90":441,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B0182GOON2","Alitura Hyaluronic Acid Anti-Aging Night Cream Hydrating Face Moisturizer with 10% Hyaluronic Acid & Superfoods Wrinkle Cream for Women & Men Anti-Wrinkle Night Cream for Radiant Youthful Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xmk5YueeL.jpg",80.94,4.4,0.0603,0.0805,"2015-11-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0182GOON2",{"asin":446,"title":447,"brand":385,"imageUrl":448,"price":449,"rating":440,"reviews":450,"clickShare90":451,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B06XCMX293","Alitura Naturals Organic Face & Body Lotion Anti-Aging Moisturizer with Olive Oil & Acai Butter Hydrating Cream for Dry Sensitive & Aging Skin For Men & Women 200ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AUhQXDwRL.jpg",84.92,23,0.0397,0.0354,"2017-03-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06XCMX293",{"love":456,"hate":515,"returnReasons":538},[457,464,471,477,484,489,493,499,505,510],{"topic":458,"percentOfMentions":459,"verbatims":460},"Suitability Combination Skin",0.2077,[461,462,463],"Thank you Alitura makers for developing such a pure face serum","Thank you for quality facial clay done at home","Clay Mask have long been staples in my skin care routine",{"topic":465,"percentOfMentions":466,"verbatims":467},"Smell",0.13720000000000002,[468,469,470],"i love the natural scent","scent were all great","This smells like mother nature crafted it herself",{"topic":472,"percentOfMentions":473,"verbatims":474},"Quality-Overall",0.1026,[475,476],"Great serum, excellent quality","Great product",{"topic":478,"percentOfMentions":479,"verbatims":480},"Soft Feel",0.0897,[481,482,483],"Leaves my skin so soft","it was porcelain smooth","It's so silky and velvety, and it just sinks into the skin, leaving it so soft and hydrated",{"topic":485,"percentOfMentions":486,"verbatims":487},"Moist\u002FDry",0.07690000000000001,[488],"The way my skin feels so hydrated",{"topic":490,"percentOfMentions":486,"verbatims":491},"Cleansing",[492],"The BEST cleanser ever",{"topic":494,"percentOfMentions":495,"verbatims":496},"Suitability Dry Skin",0.0513,[497,498],"I carry this around with me every day for that little extra skin love throughout the day","leaves my skin SO soft",{"topic":500,"percentOfMentions":501,"verbatims":502},"Brightness\u002FShine\u002FGlow",0.040999999999999995,[503,504],"I am glowing","leaving it GLOWING",{"topic":506,"percentOfMentions":507,"verbatims":508},"Toxic\u002FChemical Free",0.0385,[509],"I've been loving that I can put it on without any worry of toxins",{"topic":511,"percentOfMentions":512,"verbatims":513},"Efficiency",0.0256,[514],"works well",[516,521,526,531,534],{"topic":517,"percentOfMentions":518,"verbatims":519},"Allergies",0.125,[520],"My skin was a little red after the first use",{"topic":522,"percentOfMentions":523,"verbatims":524},"Value For Money",0.0833,[525],"Expensive",{"topic":527,"percentOfMentions":528,"verbatims":529},"Strength",0.0625,[530],"Solution not stable",{"topic":485,"percentOfMentions":528,"verbatims":532},[533],"However the moisturizer congealed a few months after I got it",{"topic":535,"percentOfMentions":73,"verbatims":536},"Wrinkles",[537],"I feel like my wrinkles are already starting to fade",[539,542,544,546,549,552,555,556,558,560],{"reason":540,"pct":541},"Leak-Proof",0.2813,{"reason":543,"pct":518},"Advertised Vs Actual Product",{"reason":465,"pct":545},0.1094,{"reason":547,"pct":548},"Motor Power",0.09380000000000001,{"reason":550,"pct":551},"Texture\u002FConsistency-Overall",0.0781,{"reason":553,"pct":554},"Material Quality",0.0313,{"reason":485,"pct":554},{"reason":557,"pct":554},"Functionality-Overall",{"reason":559,"pct":554},"Thickness",{"reason":522,"pct":554},[562,566],{"term":31,"volume":563,"growthQoq":564,"conversionRate":565},4460,-0.2638,0.0882,{"term":567,"volume":568,"growthQoq":569,"conversionRate":570},"alitura gold serum",3280,0.0098,0.1316,[572,579,584,590,595,600],{"title":573,"href":574,"score":575,"verdict":576,"marketSize":577,"growth90":578},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":580,"href":581,"score":575,"verdict":576,"marketSize":582,"growth90":583},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":585,"href":586,"score":575,"verdict":587,"marketSize":588,"growth90":589},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":591,"href":592,"score":575,"verdict":576,"marketSize":593,"growth90":594},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":596,"href":597,"score":575,"verdict":587,"marketSize":598,"growth90":599},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":601,"href":602,"score":357,"verdict":576,"marketSize":603,"growth90":604},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616,[606,613,616,623,630,637,644,651,658,665,672,679,686,693,700,707,714,721,728,734],{"nodeId":607,"label":608,"slug":609,"href":610,"nichesTracked":611,"marketSizeTotal":612},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":614,"marketSizeTotal":615},10978,8129370268,{"nodeId":617,"label":618,"slug":619,"href":620,"nichesTracked":621,"marketSizeTotal":622},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":624,"label":625,"slug":626,"href":627,"nichesTracked":628,"marketSizeTotal":629},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":631,"label":632,"slug":633,"href":634,"nichesTracked":635,"marketSizeTotal":636},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":638,"label":639,"slug":640,"href":641,"nichesTracked":642,"marketSizeTotal":643},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":645,"label":646,"slug":647,"href":648,"nichesTracked":649,"marketSizeTotal":650},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":652,"label":653,"slug":654,"href":655,"nichesTracked":656,"marketSizeTotal":657},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":659,"label":660,"slug":661,"href":662,"nichesTracked":663,"marketSizeTotal":664},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":666,"label":667,"slug":668,"href":669,"nichesTracked":670,"marketSizeTotal":671},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":673,"label":674,"slug":675,"href":676,"nichesTracked":677,"marketSizeTotal":678},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":680,"label":681,"slug":682,"href":683,"nichesTracked":684,"marketSizeTotal":685},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":694,"label":695,"slug":696,"href":697,"nichesTracked":698,"marketSizeTotal":699},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":729,"label":730,"slug":731,"href":732,"nichesTracked":64,"marketSizeTotal":733},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":735,"label":736,"slug":737,"href":738,"nichesTracked":35,"marketSizeTotal":739},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]