---
title: "Products — alcohol activated makeup - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/alcohol-activated-makeup/products"
last_updated: "2026-08-09T21:36:45.174Z"
locale: en
meta:
  description: "Niche score 51/100 · $83K/yr market · 80K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $83K/yr market · 80K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — alcohol activated makeup - Flapen"
---

# **alcohol activated makeup**

**Worth a look**

Shows a sweet-spot price point ($30.20 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 21Growth 38Conversion 43Competition 80Returns 62Price range 75Avg price 95Brand share 17Review moat 31Quality gap 76

**Avg price**

**Incredible****$30.20**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$8.30–$121.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+10.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,424.22**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$83K**

$83K/yr · 80K searches

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Products