---
title: "After Tanning Lotion — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/after-tanning-lotion"
last_updated: "2026-08-09T03:43:43.378Z"
locale: en
meta:
description: "Niche score 57/100 · $2.5M/yr market · 1.7M searches/yr · $12.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $2.5M/yr market · 1.7M searches/yr · $12.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "After Tanning Lotion — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **after tanning lotion**
**Launch it**
A $2.5M/yr market growing +142.2% this quarter with returns at 0.7% — clears our launch bar.
Market size 95Growth 96Conversion 93Competition 12Returns 96Price range 39Avg price 56Brand share 0Review moat 22Quality gap 23
**Growth**
**Incredible****+142.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 1.7M searches
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.67**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.31–$20.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,433.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, after tanning lotion is a $2.5M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **after tanning lotion market data**
- **Units sold / yr**
- **150K–200K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Hawaiian Tropic80% - Sun Bum6% - Banana Boat6% - BLUE LIZARD5% - Maui Babe3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +142.2% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/after-tanning-lotion/trend)
## **Top after tanning lotion search terms**
- **after sun lotion**644K/yr+194.7%7.9% conv. - **hawaiian tropic after sun**179K/yr+585.1%12.9% conv. - **after sun**198K/yr+150.0%4.5% conv. - **hawaiian tropic after sun body butter**92K/yr+125.4%13.8% conv. - **aftersun**153K/yr+3.1%2.6% conv. - **hawaiian tropic after sun lotion**120K/yr-11.8%11.0% conv. - **aftersun lotion**45K/yr+166.8%8.0% conv. - **maui babe after sun lotion**41K/yr+158.4%5.6% conv. - **after sun care**58K/yr+128.3%3.0% conv. - **hawaiian tropic lotion**37K/yr+57.9%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/after-tanning-lotion/search-terms)
## **Top after tanning lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$373K30%$745K45%$1.1M60%$1.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz**Hawaiian Tropic**$10.43**4.5★14,754 rev](https://www.amazon.com/dp/B07BH4DD2M) [2**Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each**Hawaiian Tropic**$13.99**4.8★24,757 rev](https://www.amazon.com/dp/B08Q2QK7F1) [3**Hawaiian Tropic Lime Coolada After Sun Lotion | After Sun Care Skin Care Daily Moisturizing Lotion with Aloe Cocoa Butter & Shea Butter 16 Fl Oz each Twin Pack**Hawaiian Tropic**$14.43**4.8★6,443 rev](https://www.amazon.com/dp/B08Q2R18HH) [4**Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz**Banana Boat**$6.31**4.5★1,404 rev](https://www.amazon.com/dp/B010D05WSG) [5**Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)**Hawaiian Tropic**$20.49**4.5★14,754 rev](https://www.amazon.com/dp/B0FV3WBRL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)**Hawaiian Tropic**$20.49**14,754 rev9mo ago](https://www.amazon.com/dp/B0FV3WBRL2) [**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**225 rev9mo ago](https://www.amazon.com/dp/B0FST2QMCX) [**Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each**Hawaiian Tropic**$13.99**24,757 rev8y ago](https://www.amazon.com/dp/B08Q2QK7F1) [**Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz**Hawaiian Tropic**$10.43**14,754 rev10y ago](https://www.amazon.com/dp/B07BH4DD2M) [**Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz**Banana Boat**$6.31**1,404 rev11y ago](https://www.amazon.com/dp/B010D05WSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**4.7★**▲ 53%**](https://www.amazon.com/dp/B0FST2QMCX) [**Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)**Hawaiian Tropic**$20.49**4.5★**▲ 34%**](https://www.amazon.com/dp/B0FV3WBRL2) [**Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz**Hawaiian Tropic**$10.43**4.5★**— 1%**](https://www.amazon.com/dp/B07BH4DD2M) [**Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each**Hawaiian Tropic**$13.99**4.8★**— 2%**](https://www.amazon.com/dp/B08Q2QK7F1) [**Hawaiian Tropic Lime Coolada After Sun Lotion | After Sun Care Skin Care Daily Moisturizing Lotion with Aloe Cocoa Butter & Shea Butter 16 Fl Oz each Twin Pack**Hawaiian Tropic**$14.43**4.8★**— 5%**](https://www.amazon.com/dp/B08Q2R18HH)
**~~View all trending →~~**
## **What buyers say about after tanning lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Smells fresh”*
**Moist/Dry**14%
*“Amazing moisturizer”*
**Suitability Dry Skin**5%
*“it really helps calm any dryness or irritation”*
**Suitability Combination Skin**4%
*“lots of skin benefit”*
**Soft Feel**4%
*“Softens skin”*
**Quality-Overall**4%
*“Quality product with easy application and long lasting”*
**Value For Money**4%
*“Great value for money”*
**Suitability Hot Weather**3%
*“So perfect for summer”*
**Absorbency**3%
*“Absorbs well”*
**Weight Light**2%
*“Super lightweight”*
### **What buyers complain about **
**Smell**27%
*“Chemical smell”*
**Allergies**9%
*“Caused an allergic reaction”*
**Skin Health**6%
*“BURNS MY SKIN”*
**Thickness**4%
*“It tends to go on thick”*
**Dilute/Watery**4%
*“Watered down”*
**Product Condition**3%
*“My product arrived 1/2 used”*
**Moist/Dry**2%
*“Not moisturizing at all”*
**Leak-Proof**2%
*“Leaking”*
**Value For Money**2%
*“Its overpriced”*
**Sensitivity-Overall**2%
*“If you have sensitive skin do not get this”*
### **Top return reasons **
**Smell**38%
**Leak-Proof**12%
**Size-Overall**11%
**Product Condition**7%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Moist/Dry**2%
**Motor Power**2%
## **Common questions**
- **Is after tanning lotion profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +142.2%. Flapen's verdict: Launch it (57/100).
- **How competitive is the after tanning lotion niche?**
- 5 brands and 55 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in after tanning lotion?**
- Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.7%.
- **When does demand for after tanning lotion peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the after tanning lotion niche?**
- Listings span $6.31–$20.49; the average listing price is $12.67 (sweet spot $15–$100). The average incumbent carries 9,433 reviews — the moat a new listing must climb.
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