---
title: "After Sun Lotion Travel Size — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/after-sun-lotion-travel-size"
last_updated: "2026-08-09T04:45:09.003Z"
locale: en
meta:
description: "Niche score 48/100 · $57K/yr market · 65K searches/yr · $12.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $57K/yr market · 65K searches/yr · $12.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "After Sun Lotion Travel Size — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **after sun lotion travel size**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 53Conversion 75Competition 44Returns 96Price range 62Avg price 53Brand share 50Review moat 24Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.04–$33.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.38**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,340.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$57K**
$57K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, after sun lotion travel size is a $57K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **after sun lotion travel size market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**21%**
- Sun Bum30% - Hawaiian Tropic22% - Neutrogena9% - VACATION8% - BLUE LIZARD6% - Badger4%
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — +24.4% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/after-sun-lotion-travel-size/trend)
## **Top after sun lotion travel size search terms**
- **after sun lotion travel size**30K/yr+1.3%6.7% conv. - **travel size after sun lotion**12K/yr+34.5%6.2% conv. - **after sun travel size**9K/yr+54.8%5.0% conv. - **travel after sun lotion**7K/yr+51.0%6.4% conv. - **travel size after sun**4K/yr+72.9%5.1% conv. - **after sun care travel size**3K/yr+31.2%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/after-sun-lotion-travel-size/search-terms)
## **Top after sun lotion travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Cool Down Aloe Vera Lotion - Vegan After Sun Care with Cocoa Butter to Soothe and Hydrate Sunburn - Travel Size - 3 oz**Sun Bum**$9.24**4.7★9,387 rev](https://www.amazon.com/dp/B00JE3E16S) [2**Neutrogena Sun Rescue After Sun Medicated Relief Gel with 0.45% Camphor External Analgesic For Cooling & Soothing Painful Sunburn & Itch Relief Fragrance-Free 3 Oz**Neutrogena**$8.75**4.6★184 rev](https://www.amazon.com/dp/B09MV3TQFN) [3**Hawaiian Tropic After Sun Lotion Lime Coolada Case 12 mini bottles | After Sun Care Travel Essentials Aloe Vera Lotion 2 fl oz each (Pack of 12)**Hawaiian Tropic**$33.22**4.8★6,443 rev](https://www.amazon.com/dp/B0DSWL54KY) [4**Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz**Hawaiian Tropic**$10.43**4.5★14,754 rev](https://www.amazon.com/dp/B07BH4DD2M) [5**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**4.7★225 rev](https://www.amazon.com/dp/B0FST2QMCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heal Aftersun Lotion with Aloe Vera | After Sun Lotion for Sunburn Relief | After Sun Skin Care Soothing Foam | After Sun Care After Sun Travel Size 3.3 oz**Heal by InnovaCorium**$14.65**39 rev4mo ago](https://www.amazon.com/dp/B0GS3WV95L) [**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**225 rev9mo ago](https://www.amazon.com/dp/B0FST2QMCX) [**VACATION Mini After Sun Aloe Vera Gel 1 Fluid Ounce Pack of 6 - Soothing Sunburn Relief Hydrating Cooling Non-Sticky Travel Size**VACATION**$23.27**299 rev10mo ago](https://www.amazon.com/dp/B0FR8SFKH4) [**KONEUK 30 Pack Aloe Vera Gel for Face Hair Skin 99% Pure Aloe Vera Gel for After Sun Skin Care Bulk Aloe Gel Travel Size for All Skin Types**KONEUK**$9.44**443 rev1y ago](https://www.amazon.com/dp/B0DSZZ52LL) [**Hawaiian Tropic After Sun Lotion Lime Coolada Case 12 mini bottles | After Sun Care Travel Essentials Aloe Vera Lotion 2 fl oz each (Pack of 12)**Hawaiian Tropic**$33.22**6,443 rev1y ago](https://www.amazon.com/dp/B0DSWL54KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heal Aftersun Lotion with Aloe Vera | After Sun Lotion for Sunburn Relief | After Sun Skin Care Soothing Foam | After Sun Care After Sun Travel Size 3.3 oz**Heal by InnovaCorium**$14.65**4.6★**▲ 187%**](https://www.amazon.com/dp/B0GS3WV95L) [**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**4.7★**▲ 139%**](https://www.amazon.com/dp/B0FST2QMCX) [**VACATION Mini After Sun Aloe Vera Gel 1 Fluid Ounce Pack of 6 - Soothing Sunburn Relief Hydrating Cooling Non-Sticky Travel Size**VACATION**$23.27**4.6★**▲ 35%**](https://www.amazon.com/dp/B0FR8SFKH4) [**EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006**Sunburnt**$8.07**4.8★**▲ 14%**](https://www.amazon.com/dp/B001FWXJ4G) [**Badger Coconut AfterSun Balm 100% Organic Soothing Sunburn Relief Great Smelling Moisturizing & Hydrating After Sun Skin Care 2 oz Tin**Badger**$14.81**4.6★**— 7%**](https://www.amazon.com/dp/B0CPN2J6SF)
**~~View all trending →~~**
## **What buyers say about after sun lotion travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Light scent”*
**Moist/Dry**12%
*“Amazing moisturizer”*
**Quality-Overall**7%
*“Good product, worked as needed”*
**Value For Money**5%
*“GREAT PRICE”*
**Suitability Combination Skin**5%
*“soothes the skin”*
**Suitability Dry Skin**4%
*“keeps it from feeling dry or tight”*
**Soft Feel**4%
*“Softens skin”*
**Efficiency**4%
*“Amazingly Effective”*
**Size-Overall**3%
*“Fit's perfectly in my hand”*
**Absorbency**3%
*“Absorbs well”*
### **What buyers complain about **
**Smell**25%
*“Awful Smell”*
**Allergies**9%
*“skin reaction”*
**Skin Health**5%
*“BURNS MY SKIN”*
**Dilute/Watery**3%
*“Watered down”*
**Thickness**3%
*“It tends to go on thick”*
**Product Condition**3%
*“My product arrived 1/2 used”*
**Moist/Dry**2%
*“It didnt seem to provide moisture”*
**Sensitivity-Overall**2%
*“If you have sensitive skin do not get this”*
**Suitability Dry Skin**2%
*“because I don't feel that it's dry”*
**Size-Overall**2%
*“The tube is quite large”*
### **Top return reasons **
**Smell**37%
**Leak-Proof**11%
**Size-Overall**10%
**Product Condition**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Ingredients-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is after sun lotion travel size profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the after sun lotion travel size niche?**
- 15 brands and 76 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in after sun lotion travel size?**
- Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.8%.
- **When does demand for after sun lotion travel size peak?**
- Demand peaks in May–Jun; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the after sun lotion travel size niche?**
- Listings span $4.04–$33.22; the average listing price is $12.38 (sweet spot $15–$100). The average incumbent carries 5,340 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)