---
title: "After Sun Gel — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/after-sun-gel"
last_updated: "2026-08-09T03:43:49.901Z"
locale: en
meta:
description: "Niche score 52/100 · $154K/yr market · 127K searches/yr · $9.63 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $154K/yr market · 127K searches/yr · $9.63 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "After Sun Gel — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **after sun gel**
**Worth a look**
Shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 33Growth 93Conversion 95Competition 32Returns 97Price range 27Avg price 30Brand share 33Review moat 22Quality gap 22
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+104.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$154K**
$154K/yr · 127K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.63**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.04–$19.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,877.56**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, after sun gel is a $154K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **after sun gel market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$144K–$193K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**592**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**11%**
- Sun Bum36% - Banana Boat28% - Amazon Basics9% - Amazon Essentials6% - Sunburnt6% - Hawaiian Tropic4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +104.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/after-sun-gel/trend)
## **Top after sun gel search terms**
- **after sun gel**23K/yr+194.2%8.9% conv. - **after sun aloe**14K/yr+162.3%10.7% conv. - **sunburn gel**31K/yr-0.1%5.0% conv. - **sun bum aloe**10K/yr+148.8%22.8% conv. - **aloe after sun**11K/yr+68.2%12.1% conv. - **banana boat aloe vera gel**12K/yr+88.4%13.6% conv. - **sun burn gel**5K/yr+120.5%11.4% conv. - **sun bum cool down gel**4K/yr+214.6%18.5% conv. - **banana boat aloe**4K/yr+145.0%14.2% conv. - **sun bum aloe vera gel**3K/yr+154.1%21.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/after-sun-gel/search-terms)
## **Top after sun gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$62K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz**Sun Bum**$11.04**4.7★8,889 rev](https://www.amazon.com/dp/B004YAUZQG) [2**Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each**Banana Boat**$12.06**4.7★2,175 rev](https://www.amazon.com/dp/B08Q2YTSG1) [3**Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)**Amazon Basics**$4.04**4.7★2,826 rev](https://www.amazon.com/dp/B09JGSRPZ5) [4**Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)**Amazon Essentials**$4.41**4.6★4,672 rev](https://www.amazon.com/dp/B07NG52K2X) [5**EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006**Sunburnt**$8.07**4.8★3,125 rev](https://www.amazon.com/dp/B001FWXJ4G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**225 rev9mo ago](https://www.amazon.com/dp/B0FST2QMCX) [**Banana Boat Cooling After Sun Gel 8oz | Aloe Vera and Vitamin E Gel After Sun Care Cooling Gel Aloe Vera Gel for Sunburn Relief 8oz**Banana Boat**$4.14**424 rev3y ago](https://www.amazon.com/dp/B0BG6F6HF9) [**Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)**Amazon Basics**$4.04**2,826 rev3y ago](https://www.amazon.com/dp/B09JGSRPZ5) [**Banana Boat Aloe After Sun Spray 6Fl Oz | Aloe Vera Spray with Cucumber Extract and Vitamin E After Sun Care for Sunburn Relief 6Fl Oz**Banana Boat**$10.40**856 rev4y ago](https://www.amazon.com/dp/B09GQMV4W5) [**Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each**Banana Boat**$12.06**2,175 rev5y ago](https://www.amazon.com/dp/B08Q2YTSG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**4.7★**▲ 106%**](https://www.amazon.com/dp/B0FST2QMCX) [**Badger Organic Aloe Vera Gel for Face & Body 96% Pure Unscented Organic Aloe Gel for Cooling Soothing Non-Sticky Sunburn Relief Vegan Fair Trade & Hypoallergenic 4 fl oz**Badger**$7.80**4.7★**▲ 50%**](https://www.amazon.com/dp/B079P7J5DK) [**EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006**Sunburnt**$8.07**4.8★**▲ 18%**](https://www.amazon.com/dp/B001FWXJ4G) [**Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz**Hawaiian Tropic**$10.43**4.5★**▲ 11%**](https://www.amazon.com/dp/B07BH4DD2M) [**Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz**Sun Bum**$11.04**4.7★**— 7%**](https://www.amazon.com/dp/B004YAUZQG)
**~~View all trending →~~**
## **What buyers say about after sun gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Amazing smell”*
**Quality-Overall**14%
*“Great product, as described”*
**Moist/Dry**10%
*“Amazing moisturizer”*
**Suitability Combination Skin**6%
*“keeps my skin clear”*
**Value For Money**5%
*“GREAT PRICE”*
**Suitability Dry Skin**5%
*“It relieves my dry skin”*
**Soft Feel**5%
*“Soft skin”*
**Absorbency**4%
*“absorbs beautifully”*
**Allergies**3%
*“No irritation”*
**Efficiency**3%
*“It really does work”*
### **What buyers complain about **
**Smell**18%
*“Chemical smell”*
**Allergies**17%
*“Skin irritation”*
**Skin Health**5%
*“Red, burning, irritated skin”*
**Ingredients-Overall**3%
*“Therefore, there is something wrong in the formula/process”*
**Moist/Dry**3%
*“Not moisturizing at all”*
**Dilute/Watery**2%
*“Some of the bottles I have purchased lately have been very watery”*
**Sensitivity-Overall**2%
*“Burns”*
**Thickness**2%
*“Not as thick as when I buy it at Walmart”*
**Value For Money**2%
*“Its overpriced”*
**Product Condition**2%
*“It was used”*
### **Top return reasons **
**Smell**32%
**Leak-Proof**13%
**Size-Overall**8%
**Product Condition**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Functionality-Overall**4%
**Ingredients-Overall**3%
**Defective Material/Parts**3%
**Moist/Dry**2%
## **Common questions**
- **Is after sun gel profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +104.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the after sun gel niche?**
- 11 brands and 592 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in after sun gel?**
- Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.6%.
- **When does demand for after sun gel peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the after sun gel niche?**
- Listings span $4.04–$19.05; the average listing price is $9.63 (sweet spot $15–$100). The average incumbent carries 9,878 reviews — the moat a new listing must climb.
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