---
title: "After Shave Spray — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/after-shave-spray"
last_updated: "2026-08-09T17:53:01.525Z"
locale: en
meta:
description: "Niche score 39/100 · $193K/yr market · 242K searches/yr · $12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $193K/yr market · 242K searches/yr · $12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "After Shave Spray — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **after shave spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 22Conversion 69Competition 19Returns 100Price range 45Avg price 56Brand share 0Review moat 64Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****953.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.78**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$9.70–$19.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$193K**
$193K/yr · 242K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, after shave spray is a $193K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **after shave spray market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$160K–$192K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- L381% - barber marmara19%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/after-shave-spray/trend)
## **Top after shave spray search terms**
- **level 3 aftershave cologne**57K/yr-5.8%8.4% conv. - **aftershave barber**18K/yr+6.3%3.2% conv. - **barber alcohol**19K/yr-8.3%2.7% conv. - **barber aftershave spray**18K/yr+0.5%2.8% conv. - **barber alcohol spray**18K/yr-6.9%2.5% conv. - **barber cologne**14K/yr-9.6%3.2% conv. - **marmara barber cologne**14K/yr-15.1%5.5% conv. - **level 3 aftershave**15K/yr-14.5%6.3% conv. - **hair perfume for men**9K/yr+10.7%0.0% conv. - **hair cologne for men**8K/yr-16.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/after-shave-spray/search-terms)
## **Top after shave spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$29K30%$58K45%$87K60%$116K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml**L3**$11.07**4.7★3,365 rev](https://www.amazon.com/dp/B08SMTY13H) [2**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.30**4.6★240 rev](https://www.amazon.com/dp/B0FCHGHD42) [3**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.66**4.7★342 rev](https://www.amazon.com/dp/B0CD34CLW5) [4**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Styling Powder Included (Aqua)**L3**$14.22**4.6★485 rev](https://www.amazon.com/dp/B0BX2D6T37) [5**Marmara Barber Cologne - Best Choice of Modern Barbers and Traditional Shaving Fans Spray Bottle 8.5 fl oz. (250 ml No1)**barber marmara**$10.14**4.7★751 rev](https://www.amazon.com/dp/B07CRKM8TR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.30**240 rev1y ago](https://www.amazon.com/dp/B0FCHGHD42) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.66**342 rev3y ago](https://www.amazon.com/dp/B0CD34CLW5) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.60**316 rev3y ago](https://www.amazon.com/dp/B0CD33ZY1X) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Styling Powder Included (Aqua)**L3**$14.22**485 rev3y ago](https://www.amazon.com/dp/B0BX2D6T37) [**barber marmara No.17 Eau de Cologne Gift Set for Men Mini Aftershave Sprays Turkish Barbershop EDC Travel Size Cologne Set Fresh Woody Citrus Long Lasting Fragrances 7 x 50ml**barber marmara**$19.26**463 rev3y ago](https://www.amazon.com/dp/B0BZDHMD9S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.30**4.6★**▲ 109%**](https://www.amazon.com/dp/B0FCHGHD42) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving**L3**$11.60**4.7★**▲ 64%**](https://www.amazon.com/dp/B0CD33ZY1X) [**L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml**L3**$11.07**4.7★**— 0%**](https://www.amazon.com/dp/B08SMTY13H) [**barber marmara No.17 Eau de Cologne Gift Set for Men Mini Aftershave Sprays Turkish Barbershop EDC Travel Size Cologne Set Fresh Woody Citrus Long Lasting Fragrances 7 x 50ml**barber marmara**$19.26**4.3★**— 1%**](https://www.amazon.com/dp/B0BZDHMD9S) [**Marmara Barber Cologne - Best Choice of Modern Barbers and Traditional Shaving Fans (No 1 Purple 500ml x 1 Bottle)**barber marmara**$15.49**4.7★**— 10%**](https://www.amazon.com/dp/B079Y8491Q)
**~~View all trending →~~**
## **What buyers say about after shave spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Clean smell”*
**Quality-Overall**8%
*“Excellent quality and exactly as described”*
**Value For Money**7%
*“Good deal”*
**Advertised Vs Actual Product**3%
*“Item as described”*
**Durability**2%
*“it last me like the whole day”*
**Efficiency**1%
*“Works great”*
**Adhesion/Stickiness**1%
*“Not greasy or sticky”*
**Soft Feel**1%
*“smooth”*
**Color**1%
*“the purple bottle is the best by far”*
**Storage Capacity**0%
*“Large capacity bottle”*
### **What buyers complain about **
**Smell**32%
*“Scent too strong”*
**Leak-Proof**14%
*“Bottle Leakage”*
**Durability**8%
*“Doesnt last at all”*
**Value For Money**8%
*“wasted money”*
**Alcohol Content**6%
*“Alcohol based”*
**Advertised Vs Actual Product**3%
*“False marketing”*
**Size-Overall**3%
*“Larger bottles”*
**Quality-Overall**2%
*“This is like really cheap body spray”*
**Strength**2%
*“Too strong”*
**Oily/Greasy**2%
*“Has a light oily feel to it”*
## **Common questions**
- **Is after shave spray profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 12 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the after shave spray niche?**
- 2 brands and 34 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in after shave spray?**
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.0%.
- **When does demand for after shave spray peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the after shave spray niche?**
- Listings span $9.70–$19.26; the average listing price is $12.78 (sweet spot $15–$100). The average incumbent carries 953 reviews — the moat a new listing must climb.
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