---
title: "Search terms — after shave oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/after-shave-oil/search-terms"
last_updated: "2026-08-09T10:31:37.458Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — after shave oil - Flapen"
---

# **after shave oil**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 92Growth 23Conversion 36Competition 23Returns 97Price range 90Avg price 95Brand share 0Review moat 49Quality gap 63

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.47**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.8M**

$1.8M/yr · 2.1M searches

**Price range**

**Great****$10.90–$77.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,622.07**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms