---
title: "After Shave Oil — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/after-shave-oil"
last_updated: "2026-08-09T07:12:19.216Z"
locale: en
meta:
description: "Niche score 52/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "After Shave Oil — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **after shave oil**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 92Growth 23Conversion 36Competition 23Returns 97Price range 90Avg price 95Brand share 0Review moat 49Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.47**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 2.1M searches
**Price range**
**Great****$10.90–$77.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,622.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, after shave oil is a $1.8M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **after shave oil market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.8M–$2.4M**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Truly98% - Tree Hut2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Apr · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/after-shave-oil/trend)
## **Top after shave oil search terms**
- **truly**1.2M/yr-11.3%2.4% conv. - **truly beauty**205K/yr+31.6%1.2% conv. - **truly oil**81K/yr+89.4%1.9% conv. - **after shave oil**97K/yr+26.9%1.5% conv. - **truly after shave oil**226K/yr-30.9%3.8% conv. - **aceite truly**48K/yr-12.8%1.0% conv. - **after shave oil women**53K/yr-1.2%1.9% conv. - **soft serve after shave oil**50K/yr-25.4%4.4% conv. - **truly soft serve**15K/yr-0.6%2.7% conv. - **truly beauty products**22K/yr-30.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/after-shave-oil/search-terms)
## **Top after shave oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$184K20%$367K30%$551K40%$735K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)**Truly**$29.97**4.5★4,790 rev](https://www.amazon.com/dp/B0DBZ1Q4PF) [2**Truly Beauty Smooth Legend After Shave Serum | Reduces Bumps KP & Strawberry Skin | Hydrating Treatment with Peptides Hyaluronic Acid & Aloe Extract | Smooths & Calms Skin (3.1 Fl Oz)**Truly**$30.33**4.4★1,891 rev](https://www.amazon.com/dp/B0DBZCZQKZ) [3**Truly Beauty Glazed Donut After Shave Oil - Razor Bumps Treatment for Women Razor Bump and Ingrown Hair Treatment for Bikini Area - 3.1 OZ**Truly**$30.93**4.5★4,790 rev](https://www.amazon.com/dp/B09XPDMDTB) [4**Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)**Truly**$77.57**4.4★221 rev](https://www.amazon.com/dp/B0DPYKBTC6) [5**Truly Beauty Jelly Booster Pigment Body Potion | Dark Spot & Discoloration Treatment for Body | Pomegranate Extract & Vitamin B12 | Hydrates Smooths & Helps Fade Acne Scars for Even Skin (3.1 fl oz)**Truly**$30.88**4.2★1,046 rev](https://www.amazon.com/dp/B09XTRH68X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Truly Beauty Brightening Body Serum | Dark Spot Corrector with Vitamin C & Tranexamic Acid | Helps Fade Hyperpigmentation Dark Spots & Uneven Skin Tone | Clinical Strength Formula**Truly**$14.91**69 rev6mo ago](https://www.amazon.com/dp/B0GDP1QQYM) [**Truly Cherry Baby Luxury Body Oil**Truly**$32.55**428 rev1y ago](https://www.amazon.com/dp/B0FDZ81M86) [**Truly Beauty Soft Serve After Shave Plump Cream | Hydrating & Plumping Cream for Post-Shave Smoothness | With Hyaluronic Acid & Peptides for Firm Youthful Skin | Strawberry Vanilla & Amber Scent**Truly**$29.26**157 rev1y ago](https://www.amazon.com/dp/B0DZRBNZGP) [**Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz**Truly**$17.29**637 rev1y ago](https://www.amazon.com/dp/B0DBZYFHY2) [**Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)**Truly**$77.57**221 rev1y ago](https://www.amazon.com/dp/B0DPYKBTC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Truly Beauty Brightening Body Serum | Dark Spot Corrector with Vitamin C & Tranexamic Acid | Helps Fade Hyperpigmentation Dark Spots & Uneven Skin Tone | Clinical Strength Formula**Truly**$14.91**4.3★**▲ 386%**](https://www.amazon.com/dp/B0GDP1QQYM) [**Truly Beauty Glass Skin After Shave Oil**Truly**$28.49**4.5★**▲ 110%**](https://www.amazon.com/dp/B0DBYW2LTK) [**Tree Hut Coco Colada After Shave Serum Helps Keep Skin Smooth & Soothed After Shaving Sensitive 4.3 Fl Oz**Tree Hut**$10.90**4.6★**▲ 29%**](https://www.amazon.com/dp/B0D81YPKMN) [**Truly Unicorn Fruit Aluminum Free Deodorant | Cotton Candy Scent | Natural Deodorant for Brighter and Smoother Underarms - 3 Oz**Truly**$17.29**3.9★**▲ 24%**](https://www.amazon.com/dp/B0DBZYFHY2) [**Truly Beauty Ultimate Smooth Legend Shave Set | 3-Step Kit with Body Scrub Shave Butter After Shave Oil Razor & Fuzzy Bag | Prevents Ingrowns & Redness | Soothing Shave Kit for Smooth Skin (5 Pc)**Truly**$77.57**4.4★**▲ 23%**](https://www.amazon.com/dp/B0DPYKBTC6)
**~~View all trending →~~**
## **What buyers say about after shave oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“soft smell”*
**Quality-Overall**7%
*“Better than some other”*
**Soft Feel**6%
*“my skin feels so much softer”*
**Moist/Dry**4%
*“it has a soft hydration”*
**Allergies**4%
*“No irritation”*
**Value For Money**3%
*“Great price too”*
**Suitability Combination Skin**2%
*“It works great for sensitive skin”*
**Absorbency**2%
*“It absorbed nicely”*
**Suitability Dry Skin**2%
*“it also works great as a moisturizer after waxing”*
**Oily/Greasy**2%
*“non greasy easily absorbs”*
### **What buyers complain about **
**Smell**21%
*“Does not smell good”*
**Functionality-Overall**14%
*“Doesnt work”*
**Value For Money**10%
*“Not worth the price”*
**Allergies**6%
*“I actually feel like Im allergic to it”*
**Durability**3%
*“did not last at all”*
**Color**3%
*“arm puts looked dark dark”*
**Ease Of Use**2%
*“IMPOSSIBLE TO OPEN”*
**Skin Health**2%
*“burns when first applied to skin”*
**Oily/Greasy**2%
*“Truly aftershave oil”*
**Defective Material/Parts**1%
*“product had melted out the bottom”*
### **Top return reasons **
**Smell**44%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Product Condition**7%
**Defective Material/Parts**7%
**Value For Money**6%
**Oily/Greasy**3%
**Color**2%
**Size-Overall**1%
**Moist/Dry**1%
## **Common questions**
- **Is after shave oil profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the after shave oil niche?**
- 2 brands and 8 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in after shave oil?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for after shave oil peak?**
- Demand peaks in Feb–Apr; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the after shave oil niche?**
- Listings span $10.90–$77.57; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.
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