---
title: "Afro Scrub — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/afro-scrub"
last_updated: "2026-08-09T07:51:44.048Z"
locale: en
meta:
description: "Niche score 39/100 · $114K/yr market · 157K searches/yr · $12.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $114K/yr market · 157K searches/yr · $12.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Afro Scrub — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **afro scrub**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 29Conversion 65Competition 25Returns 98Price range 64Avg price 56Brand share 3Review moat 49Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.57–$26.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,638.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$114K**
$114K/yr · 157K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, afro scrub is a $114K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **afro scrub market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$76K–$101K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Bellanomi69% - ember and root21% - CORATED5% - SPMKTBOZAI2% - MINISENTIALS1% - Zeefpod1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +3.3% search growth over the last 90 days.
18K13KSpike '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/afro-scrub/trend)
## **Top afro scrub search terms**
- **ember and root african exfoliating body net sponge**31K/yr-7.8%3.5% conv. - **bellanomi african net sponge**56K/yr+12.4%5.7% conv. - **african net sponge bellanomi**13K/yr+4.3%6.7% conv. - **bellanomi**12K/yr+25.8%4.4% conv. - **bellanomi african exfoliating net sponge**7K/yr+4.0%7.5% conv. - **afro scrub**15K/yr-5.5%0.1% conv. - **bellamomi african net sponge**2K/yr+42.4%6.0% conv. - **afroscrub african exfoliating net sponge**5K/yr-2.0%0.2% conv. - **afro scrub african net sponge**6K/yr-9.5%0.2% conv. - **afroscrub**5K/yr-11.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/afro-scrub/search-terms)
## **Top afro scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BELLANOMI African Exfoliating Net Sponge Authentic Ethically sourced from Nigeria 45 inches Long Back Scrubber for Daily use (Emerald Green)**Bellanomi**$9.84**4.7★2,953 rev](https://www.amazon.com/dp/B0CYGHJKCQ) [2**BELLANOMI African Exfoliating Net Sponge Authentic Ethically sourced from Nigeria 45 inches Long Back Scrubber for Daily use (Indigo)**Bellanomi**$9.69**4.7★2,953 rev](https://www.amazon.com/dp/B0DSJY9Y44) [3**Ember and Root African Exfoliating Body Net Sponge Ember and Root African Net Sponge Exfoliating Towel Exfoliating Washcloth Face & Body Scrub Towel for All Skin Types Gentle Exfoliation (Bronze)**ember and root**$19.16**4.7★54 rev](https://www.amazon.com/dp/B0GRYMLZ1N) [4**BELLANOMI African Exfoliating Net Sponge 2-Pack Sapo Authentic & Ethically Sourced 45 Long Back Scrubber Quick-Dry 100% Nylon Gentle Exfoliation Great for Daily Use (Indigo & Blush)**Bellanomi**$12.87**4.7★108 rev](https://www.amazon.com/dp/B0FW55QBV7) [5**BELLANOMI African Exfoliating Net Sponge Authentic Ethically sourced from Nigeria 45 inches Long Back Scrubber for Daily use (Baby Blue)**Bellanomi**$9.46**4.7★2,953 rev](https://www.amazon.com/dp/B0DL3L1X83)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ember and Root African Exfoliating Body Net Sponge Ember and Root African Net Sponge Exfoliating Towel Exfoliating Washcloth Face & Body Scrub Towel for All Skin Types Gentle Exfoliation (Bronze)**ember and root**$19.16**54 rev4mo ago](https://www.amazon.com/dp/B0GRYMLZ1N) [**Ember and Root African Exfoliating Body Net Sponge Ember and Root African Net Sponge Exfoliating Towel Exfoliating Washcloth Face & Body Scrub Towel for All Skin Types Gentle Exfoliation (Black)**ember and root**$17.42**54 rev4mo ago](https://www.amazon.com/dp/B0GRYLHMGP) [**Ember and Root African Exfoliating Body Net Sponge Ember and Root African Net Sponge Exfoliating Towel Exfoliating Washcloth Face & Body Scrub Towel for All Skin Types Gentle Exfoliation (Blue)**ember and root**$17.24**54 rev4mo ago](https://www.amazon.com/dp/B0GRY8DD7N) [**BELLANOMI African Exfoliating Net Sponge 2-Pack Sapo Authentic & Ethically Sourced 45 Long Back Scrubber Quick-Dry 100% Nylon Gentle Exfoliation Great for Daily Use (Indigo & Blush)**Bellanomi**$12.87**108 rev9mo ago](https://www.amazon.com/dp/B0FW55QBV7) [**BELLANOMI African Exfoliating Net Sponge 2-Pack Sapo Authentic & Ethically Sourced 45 Long Back Scrubber Quick-Dry 100% Nylon Gentle Exfoliation Great for Daily Use (Black & Slate)**Bellanomi**$12.83**108 rev9mo ago](https://www.amazon.com/dp/B0FW56J3DB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ember and Root African Exfoliating Body Net Sponge Ember and Root African Net Sponge Exfoliating Towel Exfoliating Washcloth Face & Body Scrub Towel for All Skin Types Gentle Exfoliation (Black)**ember and root**$17.42**4.7★**▲ 206%**](https://www.amazon.com/dp/B0GRYLHMGP) [**Ember and Root African Exfoliating Body Net Sponge Ember and Root African Net Sponge Exfoliating Towel Exfoliating Washcloth Face & Body Scrub Towel for All Skin Types Gentle Exfoliation (Blue)**ember and root**$17.24**4.7★**▲ 195%**](https://www.amazon.com/dp/B0GRY8DD7N) [**BELLANOMI African Exfoliating Net Sponge Authentic Ethically sourced from Nigeria 45 inches Long Back Scrubber for Daily use (Baby Blue)**Bellanomi**$9.46**4.7★**▲ 148%**](https://www.amazon.com/dp/B0DL3L1X83) [**CORATED African Net Sponge Authentic with Knots Shower Loofah Exfoliating Bath Sponge Body Scrubber for Women and Men Daily Use Body Care Travel Portable Bath Accessories Spa Gifts**CORATED**$10.11**4.7★**▲ 139%**](https://www.amazon.com/dp/B0FHHFWP1J) [**BELLANOMI African Exfoliating Net Sponge 2-Pack Sapo Authentic & Ethically Sourced 45 Long Back Scrubber Quick-Dry 100% Nylon Gentle Exfoliation Great for Daily Use (Black & Slate)**Bellanomi**$12.83**4.7★**▲ 138%**](https://www.amazon.com/dp/B0FW56J3DB)
**~~View all trending →~~**
## **What buyers say about afro scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing quality”*
**Soft Feel**13%
*“Soft skin”*
**Cleansing**10%
*“cleanse your skin”*
**Ease Of Cleaning**7%
*“Easy cleaning”*
**Lather**6%
*“Im like look how thick the lather is”*
**Value For Money**5%
*“They were inexpensive”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Ease Of Use**4%
*“Ease of use”*
**Suitability Combination Skin**4%
*“Works good on your skin”*
**Suitability Dry Skin**4%
*“great for exfoliating”*
### **What buyers complain about **
**Durability**9%
*“Not very durable”*
**Material Quality**8%
*“Bad material”*
**Hard Feel**8%
*“They are very coarse”*
**Quality-Overall**8%
*“Poor quality”*
**Skin Health**3%
*“over time I realized how rough they can be on your skin”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Advertised Vs Actual Product**3%
*“Inaccurate product description”*
**Ease Of Cleaning**3%
*“it's too big to use to wash it”*
**Lather**3%
*“The lather on the net sponge is CRAZY”*
**Suitability Dry Skin**3%
*“Now, to make things clear, she has some form of eczema, I believe, and it occasionally flares up when it's too dry or she's too rough on her skin”*
### **Top return reasons **
**Material Quality**16%
**Advertised Vs Actual Product**12%
**Hard Feel**10%
**Quality-Overall**10%
**Size-Overall**8%
**Color**8%
**Defective Material/Parts**7%
**Smell**5%
**Texture/Consistency-Overall**4%
**Value For Money**3%
## **Common questions**
- **Is afro scrub profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 16 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the afro scrub niche?**
- 6 brands and 7 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in afro scrub?**
- Top complaints mined from reviews: Durability, Material Quality, Hard Feel. The return rate is 0.5%.
- **When does demand for afro scrub peak?**
- Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the afro scrub niche?**
- Listings span $8.57–$26.55; the average listing price is $12.67 (sweet spot $15–$100). The average incumbent carries 1,638 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)