---
title: "Reviews — african black soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/african-black-soap/reviews"
last_updated: "2026-08-09T06:25:23.015Z"
locale: en
meta:
  description: "Niche score 57/100 · $1.7M/yr market · 1.6M searches/yr · $13.83 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $1.7M/yr market · 1.6M searches/yr · $13.83 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — african black soap - Flapen"
---

# **african black soap**

**Launch it**

A $1.7M/yr market growing +0.1% this quarter with returns at 0.4% — clears our launch bar.

Market size 90Growth 25Conversion 79Competition 41Returns 98Price range 64Avg price 65Brand share 38Review moat 22Quality gap 42

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.7M**

$1.7M/yr · 1.6M searches

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.83**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.34–$33.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,219**

avg incumbent reviews — the moat a new listing must climb

## Reviews