---
title: "African Black Soap — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/african-black-soap"
last_updated: "2026-08-09T05:29:56.081Z"
locale: en
meta:
description: "Niche score 57/100 · $1.7M/yr market · 1.6M searches/yr · $13.83 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.7M/yr market · 1.6M searches/yr · $13.83 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "African Black Soap — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **african black soap**
**Launch it**
A $1.7M/yr market growing +0.1% this quarter with returns at 0.4% — clears our launch bar.
Market size 90Growth 25Conversion 79Competition 41Returns 98Price range 64Avg price 65Brand share 38Review moat 22Quality gap 42
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.6M searches
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.34–$33.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,219**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, african black soap is a $1.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 82% of demand. Verdict: Launch it — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **african black soap market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#234**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**14%**
- Shea Moisture30% - Our Earth's Secrets18% - era of nature18% - Plant Guru9% - Wonderfully Natural8% - Sheanefit3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
45K35KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/african-black-soap/trend)
## **Top african black soap search terms**
- **african black soap**623K/yr+0.9%6.8% conv. - **black soap**411K/yr-2.5%6.5% conv. - **black african soap**92K/yr+0.0%7.6% conv. - **african soap**76K/yr-4.6%4.8% conv. - **shea moisture bar soap**54K/yr+21.9%1.4% conv. - **shea moisture soap**51K/yr+3.0%1.7% conv. - **raw african black soap**31K/yr+11.9%5.3% conv. - **black soap bar**33K/yr+2.8%4.0% conv. - **african black soap bar**47K/yr-34.4%5.4% conv. - **african black soap face wash**23K/yr-4.8%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/african-black-soap/search-terms)
## **Top african black soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$171K20%$343K30%$514K40%$686K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz**Shea Moisture**$5.97**4.6★12,879 rev](https://www.amazon.com/dp/B005C2N8IC) [2**era of nature Best Raw ORGANIC AFRICAN BLACK SOAP for Dry Skin and Skin Conditions. Pure & Natural Ingredients Imported From Ghana - 8oz**era of nature**$10.19**4.4★4,736 rev](https://www.amazon.com/dp/B0CR514246) [3**Our Earths Secrets Raw African Black Soap 1 lb.**Our Earth's Secrets**$13.36**4.6★14,119 rev](https://www.amazon.com/dp/B014Z5YV1E) [4**#1 Organic African Black Soap for Acne Dark Spots Hyperpigmentation | Black Owned Calms Eczema Psoriasis Dry Skin & Sensitive Skin | Vegan | 1lb bar | 120 day Supply |120 000+ Customers Since 2017**Wonderfully Natural**$25.07**4.3★14,145 rev](https://www.amazon.com/dp/B01CLTDH3O) [5**Our Earths Secrets Premium Natural Raw African Black Soap 3 Pound**Our Earth's Secrets**$26.19**4.7★4,572 rev](https://www.amazon.com/dp/B01ECY2RVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SheaMoisture Bar soap African Black Soap 4 count Soothe and Clarify Skin Soothing and Clarifying bar soap with 24h shea moisture nutrients for Healthy Glowing Skin 8 oz**Shea Moisture**$22.14**705 rev1y ago](https://www.amazon.com/dp/B0DJCJTBY4) [**SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz**Shea Moisture**$9.37**4,428 rev1y ago](https://www.amazon.com/dp/B0DB6BQ798) [**VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)**VALITIC**$14.22**71,606 rev4y ago](https://www.amazon.com/dp/B09MFMCTRK) [**era of nature Best Raw ORGANIC AFRICAN BLACK SOAP for Dry Skin and Skin Conditions. Pure & Natural Ingredients Imported From Ghana - 8oz**era of nature**$10.19**4,736 rev4y ago](https://www.amazon.com/dp/B0CR514246) [**Ambi African Black Soap Face & Body Bar Cleans and Nourishes Skin Rinses Clear 5.3 Ounce**Ambi**$4.34**3,575 rev4y ago](https://www.amazon.com/dp/B09FN6YV6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Its Pure Natural African Black Soap Bars Original (Pack of 3) Organic Raw Soap for Face & Body Acne Treatment & Dark Spot Remover [Made in Ghana]](https://m.media-amazon.com/images/I/51nEwD1VFML.jpg)**Its Pure Natural African Black Soap Bars Original (Pack of 3) Organic Raw Soap for Face & Body Acne Treatment & Dark Spot Remover \[Made in Ghana\]**It's Pure Natural**$16.38**4.4★**▲ 65%**](https://www.amazon.com/dp/B07B2M4DM4) [**Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea**Alaffia**$33.75**4.5★**▲ 56%**](https://www.amazon.com/dp/B0992Q92R9) [**Plant Guru Raw African Black Soap 5 oz. Bar - Pure & Natural Traditional Skincare for Face Body & Hair | Handmade Cleanser for All Skin Types. Imported From Ghana.**Plant Guru**$6.07**4.3★**▲ 45%**](https://www.amazon.com/dp/B0DXFZY4F8) [**#1 Organic African Black Soap for Acne Dark Spots Hyperpigmentation | Black Owned Calms Eczema Psoriasis Dry Skin & Sensitive Skin | Vegan | 1lb bar | 120 day Supply |120 000+ Customers Since 2017**Wonderfully Natural**$25.07**4.3★**▲ 30%**](https://www.amazon.com/dp/B01CLTDH3O) [**Ambi African Black Soap Face & Body Bar Cleans and Nourishes Skin Rinses Clear 5.3 Ounce**Ambi**$4.34**4.6★**▲ 27%**](https://www.amazon.com/dp/B09FN6YV6F)
**~~View all trending →~~**
## **What buyers say about african black soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**14%
*“Good scent”*
**Quality-Overall**12%
*“Excellent product, I loved it, it cleans my face very well, I love it”*
**Suitability Combination Skin**11%
*“Great for sensitive skin”*
**Soft Feel**9%
*“Soft skin”*
**Cleansing**8%
*“Clean feel”*
**Efficiency**6%
*“Effective product”*
**Symptom Reduction**4%
*“It does help with dark spots”*
**Value For Money**4%
*“Worth the money”*
**Lather**4%
*“Rich and creamy lather”*
**Moist/Dry**3%
*“does not dry out the skin”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Didn't work for me”*
**Allergies**9%
*“Skin irritation”*
**Symptom Reduction**7%
*“saw very little improvement”*
**Smell**7%
*“No smell”*
**Size-Overall**5%
*“Small bars”*
**Moist/Dry**5%
*“Makes skin dry”*
**Skin Health**5%
*“Burns skin”*
**Lather**3%
*“doesn't lather”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Value For Money**3%
*“expensive”*
### **Top return reasons **
**Smell**16%
**Advertised Vs Actual Product**15%
**Size-Overall**11%
**Functionality-Overall**10%
**Leak-Proof**6%
**Value For Money**6%
**Product Condition**4%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is african black soap profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 21 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Launch it (57/100).
- **How competitive is the african black soap niche?**
- 13 brands and 71 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in african black soap?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.
- **When does demand for african black soap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the african black soap niche?**
- Listings span $4.34–$33.75; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 10,219 reviews — the moat a new listing must climb.
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