---
title: "African Black Soap Body Wash — $490K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/african-black-soap-body-wash"
last_updated: "2026-08-09T03:54:50.176Z"
locale: en
meta:
description: "Niche score 52/100 · $490K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $490K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "African Black Soap Body Wash — $490K/yr Amazon US Niche (2026) - Flapen"
---
# **african black soap body wash**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 59Growth 25Conversion 86Competition 40Returns 97Price range 72Avg price 76Brand share 14Review moat 34Quality gap 45
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.66–$34.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$490K**
$490K/yr · 328K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,143.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, african black soap body wash is a $490K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **african black soap body wash market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$461K–$614K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#769**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**649**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**4%**
- Shea Moisture59% - Alaffia20% - Plant Guru10% - Natural Wunderz3% - Unilever2% - SpaScriptions2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/african-black-soap-body-wash/trend)
## **Top african black soap body wash search terms**
- **shea moisture body wash**156K/yr-13.5%10.4% conv. - **african black soap body wash**33K/yr+13.2%5.7% conv. - **black soap body wash**21K/yr-0.7%4.7% conv. - **liquid black soap**20K/yr+0.9%3.5% conv. - **african black soap liquid**19K/yr-17.1%4.2% conv. - **alaffia african black soap**7K/yr+332.2%4.3% conv. - **alaffia black soap**9K/yr+61.8%3.6% conv. - **black soap liquid**11K/yr-20.4%4.3% conv. - **alaffia authentic african black soap**4K/yr+282.8%3.6% conv. - **african body wash**6K/yr+9.2%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/african-black-soap-body-wash/search-terms)
## **Top african black soap body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$98K30%$147K40%$196K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz**Shea Moisture**$9.37**4.5★4,428 rev](https://www.amazon.com/dp/B0DB6BQ798) [2**SheaMoisture Virgin Coconut Oil Body Wash Nourish and Replenish Skin Daily Hydrating body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz**Shea Moisture**$8.52**4.5★4,428 rev](https://www.amazon.com/dp/B0DDW561JS) [3**Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea**Alaffia**$33.75**4.5★10,397 rev](https://www.amazon.com/dp/B0992Q92R9) [4**SheaMoisture Raw Shea Butter Body Wash Moisturize and Restore Deeply Moisturizing body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz**Shea Moisture**$9.05**4.5★4,428 rev](https://www.amazon.com/dp/B0DB6DDGGK) [5**Plant Guru Raw African Black Soap Liquid 8 fl. oz. - Pure & Natural Traditional Skincare for Face Body & Hair | Handmade Cleanser for All Skin Types. Imported From Ghana.**Plant Guru**$8.03**4.4★3,347 rev](https://www.amazon.com/dp/B096BLQLZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unilever Shea Moisture Soothing Body Wash for dry skin African Black Soap paraben free 384 ml**Unilever**$9.65**9 rev6mo ago](https://www.amazon.com/dp/B0GGKLLBXX) [**Its Pure Natural African Black Soap Liquid Form Traditional Handmade Raw Soap with Shea Butter and Coconut Oil Face and Body Cleanser (8oz Original)**It's Pure Natural**$8.94**12 rev6mo ago](https://www.amazon.com/dp/B0GFX72JMF) [**Natural Wunderz African Black Soap Body Wash 12oz SulfateFree Vegan Cleanser with Shea Butter Soothing Detoxifying Shower Gel for Men & Women**Natural Wunderz**$9.90**210 rev1y ago](https://www.amazon.com/dp/B0FDM2KYD7) [**SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz**Shea Moisture**$9.37**4,428 rev1y ago](https://www.amazon.com/dp/B0DB6BQ798) [**SheaMoisture Virgin Coconut Oil Body Wash Nourish and Replenish Skin Daily Hydrating body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz**Shea Moisture**$8.52**4,428 rev1y ago](https://www.amazon.com/dp/B0DDW561JS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unilever Shea Moisture Soothing Body Wash for dry skin African Black Soap paraben free 384 ml**Unilever**$9.65**4.8★**▲ 208%**](https://www.amazon.com/dp/B0GGKLLBXX) [**Its Pure Natural African Black Soap Liquid Form Traditional Handmade Raw Soap with Shea Butter and Coconut Oil Face and Body Cleanser (8oz Original)**It's Pure Natural**$8.94**3.7★**▲ 164%**](https://www.amazon.com/dp/B0GFX72JMF) [**Alaffia African Black Soap Liquid Peppermint (32 Oz) + Eucalyptus Tea Tree (2 Oz) All-in-One Moisturizing Cleanser for Face Hands Body & Hair**Alaffia**$33.07**4.5★**▲ 132%**](https://www.amazon.com/dp/B0992NDW32) [**Alaffia Unscented Authentic African Black Soap 5 Oz**Alaffia**$8.29**4.5★**▲ 110%**](https://www.amazon.com/dp/B07ZG88XHT) [**SheaMoisture Coconut & Hibiscus Body Wash 13 Ounce**Shea Moisture**$16.80**4.5★**▲ 94%**](https://www.amazon.com/dp/B005C2NBKC)
**~~View all trending →~~**
## **What buyers say about african black soap body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Good scent”*
**Soft Feel**9%
*“My skin is so soft”*
**Moist/Dry**8%
*“Helped very dry skin”*
**Suitability Combination Skin**7%
*“Great for sensitive skin”*
**Quality-Overall**6%
*“Great product, not just for babies”*
**Lather**6%
*“Rich and creamy lather”*
**Cleansing**5%
*“Cleans very well”*
**Suitability Dry Skin**4%
*“This product has helped with dry skin so much”*
**Value For Money**3%
*“Affordable”*
**Allergies**1%
*“for me it does not cause any allergic reaction”*
### **What buyers complain about **
**Smell**25%
*“smells like a chemical”*
**Lather**14%
*“No lather”*
**Moist/Dry**4%
*“I do not find it moisturizing as I used to”*
**Ease Of Cleaning**4%
*“It doesn't clean as well”*
**Allergies**4%
*“my baby allergy with it”*
**Ingredients-Overall**4%
*“They changed the bottle and ingredients and I probably won't buy again”*
**Leak-Proof**3%
*“some of the product leaked all over the inside of the bag”*
**Motor Power**3%
*“it did not come with the pump”*
**Ease Of Use**2%
*“I cant use it”*
**Size-Overall**2%
*“it was taller then”*
### **Top return reasons **
**Leak-Proof**32%
**Smell**31%
**Advertised Vs Actual Product**5%
**Motor Power**4%
**Product Condition**4%
**Ingredients-Overall**3%
**Size-Overall**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is african black soap body wash profitable to sell on Amazon United States?**
- The niche generates $490K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the african black soap body wash niche?**
- 9 brands and 649 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in african black soap body wash?**
- Top complaints mined from reviews: Smell, Lather, Moist/Dry. The return rate is 0.5%.
- **When does demand for african black soap body wash peak?**
- Demand peaks in Aug; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the african black soap body wash niche?**
- Listings span $7.66–$34.32; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 3,143 reviews — the moat a new listing must climb.
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