---
title: "Afnan — $3.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/afnan"
last_updated: "2026-08-09T07:51:29.038Z"
locale: en
meta:
description: "Niche score 47/100 · $3.7M/yr market · 2.8M searches/yr · $35.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $3.7M/yr market · 2.8M searches/yr · $35.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Afnan — $3.7M/yr Amazon US Niche (2026) - Flapen"
---
# **afnan**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 21Conversion 45Competition 12Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.7M**
$3.7M/yr · 2.8M searches
**Avg price**
**Incredible****$35.70**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.50–$46.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,311.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, afnan is a $3.7M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **afnan market data**
- **Units sold / yr**
- **100K–125K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$3.6M–$4.5M**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Afnan87% - Lattafa8% - Armaf5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/afnan/trend)
## **Top afnan search terms**
- **9pm**620K/yr+10.1%2.6% conv. - **9pm cologne for men**605K/yr-23.9%3.9% conv. - **afnan 9pm**370K/yr-4.0%4.2% conv. - **9 pm**245K/yr+7.5%2.5% conv. - **club de nuit precieux**212K/yr-16.0%1.3% conv. - **lattafa fakhar**117K/yr-27.3%1.7% conv. - **9 pm cologne for men**128K/yr-52.6%3.3% conv. - **perfume 9pm para hombre**58K/yr+17.7%1.9% conv. - **lattafa fakhar black**43K/yr+23.4%4.9% conv. - **extrait de parfum men**47K/yr+12.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/afnan/search-terms)
## **Top afnan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$548K30%$1.1M45%$1.6M60%$2.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Afnan 9 PM For Men Eau De Parfum 3.4 Fl. Oz**Afnan**$28.41**4.6★27,776 rev](https://www.amazon.com/dp/B07RTQ4VM7) [2**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**$45.61**4.7★1,325 rev](https://www.amazon.com/dp/B0G449WC83) [3**Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz**Afnan**$38.23**4.7★318 rev](https://www.amazon.com/dp/B07W83T4PR) [4**Lattafa Fakhar - Fresh Fruity Bergamot Amber Wood - Eau de Parfum Long-Lasting Fragrance for Men 3.40 Ounce / 100 ml**Lattafa**$24.50**4.6★9,953 rev](https://www.amazon.com/dp/B08RHWX6G1) [5**Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz**Afnan**$33.32**4.6★3,127 rev](https://www.amazon.com/dp/B07WC864KV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**$45.61**1,325 rev7mo ago](https://www.amazon.com/dp/B0G449WC83) [**Afnan 9 PM Rebel Eau de Parfum Spray for Unisex 3.4 Ounce**Afnan**$37.50**187 rev1y ago](https://www.amazon.com/dp/B0FGFDQ25Z) [**Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz**Afnan**$38.23**318 rev1y ago](https://www.amazon.com/dp/B07W83T4PR) [**Afnan 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**$36.94**1,832 rev1y ago](https://www.amazon.com/dp/B0F59P85YF) [**Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz**Afnan**$33.32**3,127 rev1y ago](https://www.amazon.com/dp/B07WC864KV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**$45.61**4.7★**▲ 157%**](https://www.amazon.com/dp/B0G449WC83) [**Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz**Afnan**$38.23**4.7★**▲ 55%**](https://www.amazon.com/dp/B07W83T4PR) [**Afnan 9Am Dive Eau de Parfum Spray for Unisex 3.4 Ounce**Afnan**$30.39**4.7★**▲ 25%**](https://www.amazon.com/dp/B0C7KQ92DF) [**Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz**Afnan**$33.32**4.6★**— 0%**](https://www.amazon.com/dp/B07WC864KV) [**Afnan 9 PM Rebel Eau de Parfum Spray for Unisex 3.4 Ounce**Afnan**$37.50**4.5★**— 0%**](https://www.amazon.com/dp/B0FGFDQ25Z)
**~~View all trending →~~**
## **What buyers say about afnan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Sophisticated fragrance”*
**Value For Money**8%
*“Fairly priced”*
**Durability**8%
*“A very good and durable product”*
**Quality-Overall**6%
*“The quality of the spray is excellent”*
**Gifting Purpose**1%
*“Perfect gift”*
**Advertised Vs Actual Product**1%
*“As pictured”*
**Design-Overall**1%
*“beautiful design”*
**Suitability Hot Weather**1%
*“perfect for warm weather”*
**Soft Feel**1%
*“cools down to a nice woody kind of feel”*
**Ease Of Use**0%
*“Easy to use”*
### **What buyers complain about **
**Smell**56%
*“Doesnt smell good”*
**Durability**9%
*“Don't last”*
**Quality-Overall**2%
*“the performance is disappointing”*
**Value For Money**2%
*“it aint the price it should be”*
**Strength**2%
*“Not that strong”*
**Leak-Proof**2%
*“Bottle came leaking”*
**Advertised Vs Actual Product**1%
*“So bad it doesnt match to the detail”*
**Moist/Dry**1%
*“I dont like the dry down”*
**Functionality-Overall**1%
*“doesn't perform all that well”*
**Size-Overall**1%
*“The bottle is large”*
## **Common questions**
- **Is afnan profitable to sell on Amazon United States?**
- The niche generates $3.7M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the afnan niche?**
- 3 brands and 114 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in afnan?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.0%.
- **When does demand for afnan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the afnan niche?**
- Listings span $24.50–$46.37; the average listing price is $35.70 (sweet spot $15–$100). The average incumbent carries 5,311 reviews — the moat a new listing must climb.
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