---
title: "Products — aesop hand soap refill - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aesop-hand-soap-refill/products"
last_updated: "2026-08-06T22:29:11.793Z"
locale: en
meta:
  description: "Niche score 47/100 · $161K/yr market · 31K searches/yr · $39.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $161K/yr market · 31K searches/yr · $39.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — aesop hand soap refill - Flapen"
---

# **aesop hand soap refill**

**Skip it**

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 26Conversion 96Competition 28Returns 98Price range 68Avg price 95Brand share 21Review moat 23Quality gap 35

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$39.81**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.71–$133.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$161K**

$161K/yr · 31K searches

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,960.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Products