---
title: "Aesop Hand Soap Refill — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aesop-hand-soap-refill"
last_updated: "2026-08-09T03:50:02.945Z"
locale: en
meta:
description: "Niche score 47/100 · $161K/yr market · 31K searches/yr · $39.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $161K/yr market · 31K searches/yr · $39.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aesop Hand Soap Refill — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **aesop hand soap refill**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 26Conversion 96Competition 28Returns 98Price range 68Avg price 95Brand share 21Review moat 23Quality gap 35
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$39.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.71–$133.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$161K**
$161K/yr · 31K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,960.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aesop hand soap refill is a $161K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aesop hand soap refill market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$100K–$119K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**379**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**4%**
- Aesop63% - Grown Alchemist8% - Public Goods8% - simplehuman8% - Soapbox5% - Method4% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — +0.5% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/aesop-hand-soap-refill/trend)
## **Top aesop hand soap refill search terms**
- **aesop hand soap refill**19K/yr-0.2%10.0% conv. - **aesop refill**7K/yr-0.2%7.5% conv. - **aesop soap refill**4K/yr+9.9%10.0% conv. - **aesop refill hand soap**2K/yr-7.4%12.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/aesop-hand-soap-refill/search-terms)
## **Top aesop hand soap refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml**Aesop**$44.87**4.7★1,088 rev](https://www.amazon.com/dp/B0072J58MM) [2**Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.**Aesop**$44.28**4.6★1,823 rev](https://www.amazon.com/dp/B09ZRJV1X7) [3**Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)**Aesop**$133.46**4.7★1,088 rev](https://www.amazon.com/dp/B0FMZQYF6D) [4**Public Goods Hand Soap | Cleansing Soap for Kitchen & Bathroom | Made with Natural Essential Oils | Paraben & Sulfate Free | Vegan Friendly | 34 Fl Oz Refill**Public Goods**$29.09**4.2★282 rev](https://www.amazon.com/dp/B0CB6XY8VT) [5**Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz**Aesop**$46.29**4.6★1,569 rev](https://www.amazon.com/dp/B01MDVOM5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)**Aesop**$133.46**1,088 rev10mo ago](https://www.amazon.com/dp/B0FMZQYF6D) [**A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection**A LA MAISON**$17.14**37 rev1y ago](https://www.amazon.com/dp/B0FC3ZLXDN) [**River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.75**68 rev1y ago](https://www.amazon.com/dp/B0F8ZLGVV4) [**Grown Alchemist Invigorate Hand Wash Refill Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 1L**Grown Alchemist**$55.35**417 rev1y ago](https://www.amazon.com/dp/B0DYP7B27L) [**Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L**Grown Alchemist**$56.64**113 rev1y ago](https://www.amazon.com/dp/B0DYP7K2GN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml**Aesop**$44.87**4.7★**▲ 264%**](https://www.amazon.com/dp/B0072J58MM) [**A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection**A LA MAISON**$17.14**4.3★**▲ 133%**](https://www.amazon.com/dp/B0FC3ZLXDN) [**Soapbox Coconut Milk & Sandalwood Liquid Hand Soap Refill Moisturizing Hand Wash - Gentle Cleanser for Hands - Clean Ingredients Free of Harsh Chemicals Sulfates Parabens & Silicones - 64 oz**Soapbox**$27.81**4.7★**▲ 68%**](https://www.amazon.com/dp/B09S11RJ7S) [**River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.75**4.3★**▲ 31%**](https://www.amazon.com/dp/B0F8ZLGVV4) [**Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.**Aesop**$44.28**4.6★**▲ 15%**](https://www.amazon.com/dp/B09ZRJV1X7)
**~~View all trending →~~**
## **What buyers say about aesop hand soap refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Fresh scent”*
**Moist/Dry**5%
*“moisturizes”*
**Quality-Overall**5%
*“Quality hand wash”*
**Cleansing**4%
*“Cleans well”*
**Soft Feel**4%
*“feels like a gentle”*
**Value For Money**4%
*“Worth every penny”*
**Ease Of Cleaning**3%
*“it's cleaning ability is perfect too”*
**Lather**2%
*“It lathers smoothly”*
**Dispensing Mechanism**2%
*“I bought some beautiful glass soap dispensers”*
**Advertised Vs Actual Product**1%
*“As Advertised”*
### **What buyers complain about **
**Smell**30%
*“No good smell”*
**Value For Money**10%
*“But pricey”*
**Moist/Dry**6%
*“very drying”*
**Leak-Proof**3%
*“bottles leaked some”*
**Allergies**3%
*“One that many people are allergic to”*
**Strength**3%
*“Not Strong Enough”*
**Size-Overall**2%
*“Bottle is huge”*
**Thickness**2%
*“I find the texture of this hand soap to be quite thick”*
**Jamming/Clogging**2%
*“Tends to clog up towards the end so I add water to thin it out some”*
**Ease Of Cleaning**1%
*“you'll need to use a better soap to actually clean them”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**28%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Motor Power**4%
**Size-Overall**3%
**Dispensing Mechanism**1%
**Thin**1%
**Thickness**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is aesop hand soap refill profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the aesop hand soap refill niche?**
- 9 brands and 379 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in aesop hand soap refill?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.4%.
- **When does demand for aesop hand soap refill peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the aesop hand soap refill niche?**
- Listings span $7.71–$133.46; the average listing price is $39.81 (sweet spot $15–$100). The average incumbent carries 7,961 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)