---
title: "Reviews — advent calendar 2022 skin care - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/advent-calendar-2022-skin-care/reviews"
last_updated: "2026-08-09T05:38:16.906Z"
locale: en
meta:
  description: "Niche score 53/100 · $165K/yr market · 524K searches/yr · $46.21 avg price. Soft demand (-35.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $165K/yr market · 524K searches/yr · $46.21 avg price. Soft demand (-35.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — advent calendar 2022 skin care - Flapen"
---

# **advent calendar 2022 skin care**

**Worth a look**

Shows low returns (1.0%), but soft demand (-35.7% this quarter) keeps it on the watch list.

Market size 34Growth 7Conversion 9Competition 67Returns 95Price range 43Avg price 95Brand share 81Review moat 79Quality gap 72

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$46.21**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****427.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$9.32–$206.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$165K**

$165K/yr · 524K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-35.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Reviews