---
title: "Advent Calendar 2022 Skin Care — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/advent-calendar-2022-skin-care"
last_updated: "2026-08-09T05:34:03.994Z"
locale: en
meta:
description: "Niche score 53/100 · $165K/yr market · 524K searches/yr · $46.21 avg price. Soft demand (-35.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $165K/yr market · 524K searches/yr · $46.21 avg price. Soft demand (-35.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Advent Calendar 2022 Skin Care — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **advent calendar 2022 skin care**
**Worth a look**
Shows low returns (1.0%), but soft demand (-35.7% this quarter) keeps it on the watch list.
Market size 34Growth 7Conversion 9Competition 67Returns 95Price range 43Avg price 95Brand share 81Review moat 79Quality gap 72
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$46.21**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****427.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$9.32–$206.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$165K**
$165K/yr · 524K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, advent calendar 2022 skin care is a $165K/yr Amazon United States market (524K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **advent calendar 2022 skin care market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$185K–$231K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#25,095**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **58%**
- **Out of stock**
- **16.5%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**54%**
Top 20: 90%
**Top-5 click share**
**45%**
Top 20: 83%
**Open market**
**41%**
- Ulta Beauty15% - e.l.f.14% - Glow Recipe10% - Revolution Beauty London8% - SEPHORA7% - BONNIE CHOICE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 75.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/advent-calendar-2022-skin-care/trend)
## **Top advent calendar 2022 skin care search terms**
- **skincare advent calendar**78K/yr-36.3%0.0% conv. - **advent calendar beauty**135K/yr-52.3%0.3% conv. - **make up advent calendar**46K/yr-20.2%0.6% conv. - **makeup calendar**13K/yr+0.3%0.6% conv. - **skin care advent calendar**68K/yr-37.0%0.2% conv. - **advent calendar skincare**42K/yr-30.8%0.1% conv. - **ulta advent calendar**38K/yr-36.5%0.3% conv. - **sol de janeiro advent calendar**35K/yr-26.2%0.0% conv. - **12 days of beauty advent calendar**41K/yr-58.0%0.4% conv. - **elf makeup advent calendar**28K/yr-45.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/advent-calendar-2022-skin-care/search-terms)
## **Top advent calendar 2022 skin care products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**4.6★421 rev](https://www.amazon.com/dp/B0DZQCY8D9) [2**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**3.8★10 rev](https://www.amazon.com/dp/B0G4XJVN51) [3**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**3.1★222 rev](https://www.amazon.com/dp/B0FX5NR8M9) [4**Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free**Revolution Beauty London**$55.01**4.5★1,183 rev](https://www.amazon.com/dp/B0FBH9PRYH) [5**Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar**Ulta Beauty**$27.43**4.0★112 rev](https://www.amazon.com/dp/B0DL3MXXQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**10 rev7mo ago](https://www.amazon.com/dp/B0G4XJVN51) [**ULTA 24 Days of Beauty Advent Calendar**Ulta Beauty**$206.53**0 rev8mo ago](https://www.amazon.com/dp/B0G1W1HYD6) [**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**62 rev8mo ago](https://www.amazon.com/dp/B0FZN2RW31) [**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**222 rev8mo ago](https://www.amazon.com/dp/B0FX5NR8M9) [**Ulta JoyBright 12 Days of Beauty Holiday Collection Makeup and Skincare Gift Set Pink and Blue Ferris Wheel Design Western Theme**ULTA**$22.91**12 rev9mo ago](https://www.amazon.com/dp/B0FW5NPS92)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0G4XJVN51) [**Makeup Advent Calendar 2026 Mothers Day Makeup Gifts for Teenage Girls Women All in One Makeup Kit Surprise Gift Countdown Calendar Gifts with Eyeshadow Palette Lipstick Foundation Eyebrow**BONNIE CHOICE**$9.32**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0FRQKJKZ7) [**Makeup Advent Calendar 2025 24 Days Christmas Makeup Gift Set for Women & Teens Makeup Set Christmas Countdown Calendar Make up Set for Girls Holiday Surprise Make Up Kit for Women Full Kit**PWYSHXDF**$16.92**4.1★**▲ 832%**](https://www.amazon.com/dp/B0FMNK5VCM) [**Beauty Advent Calendar 2025 for Adults Women & Teen Girls 12 Days Bath and Body Christmas Gifts Sets for Women 12pcs Spa Gift Baskets for Her Skincare Beauty Gifts Box Kit**Nomemio**$14.47**4.6★**▲ 647%**](https://www.amazon.com/dp/B0FR3NRG59) [**ULTA 24 Days of Beauty Advent Calendar**Ulta Beauty**$206.53**0.0★**▲ 368%**](https://www.amazon.com/dp/B0G1W1HYD6)
**~~View all trending →~~**
## **What buyers say about advent calendar 2022 skin care**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**24%
*“GREAT GIFT”*
**Value For Money**22%
*“Good for the price”*
**Quality-Overall**18%
*“Good quality”*
**Fun/Entertainment Experience**9%
*“Full of fun”*
**Size-Overall**6%
*“Love the sizes,convenient”*
**Advertised Vs Actual Product**4%
*“Cute and as described”*
**Smell**3%
*“Nice variety of scents”*
**Collectibles**3%
*“These are collectibles”*
**Color**2%
*“Each make up item was a nice quality and color”*
**Suitability Winter Weather**1%
*“Great collection of lip savers during winter cold”*
### **What buyers complain about **
**Quality-Overall**32%
*“Cheap products,”*
**Value For Money**11%
*“Was a little pricey”*
**Smell**10%
*“not so exciting in terms of smell”*
**Size-Overall**7%
*“Size of the items are small”*
**Gifting Purpose**5%
*“The person I gifted it to did not like it as a whole”*
**Color**4%
*“some of the colors of the makeup were not really appropriate for that age in my opinion”*
**Ease Of Use**4%
*“There was absolutely nothing I could use at all”*
**Material Quality**3%
*“Product was as PLASTIC”*
**Durability**2%
*“didn't last”*
**Unsustainable Design**2%
*“Bad quality and design overall”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Quality-Overall**14%
**Size-Overall**13%
**Defective Material/Parts**12%
**Value For Money**9%
**Smell**7%
**Color**5%
**Product Condition**4%
**Gifting Purpose**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is advent calendar 2022 skin care profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 38 tracked products. 6 of 27 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the advent calendar 2022 skin care niche?**
- 31 brands and 100 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in advent calendar 2022 skin care?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Smell. The return rate is 1.0%.
- **When does demand for advent calendar 2022 skin care peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 75.2× the quietest.
- **What does it cost to enter the advent calendar 2022 skin care niche?**
- Listings span $9.32–$206.53; the average listing price is $46.21 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.
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