---
title: "Adidas Perfume for Women — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/adidas-perfume-for-women"
last_updated: "2026-08-09T03:53:49.955Z"
locale: en
meta:
description: "Niche score 50/100 · $114K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $114K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Adidas Perfume for Women — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **adidas perfume for women**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 27Growth 25Conversion 59Competition 39Returns 100Price range 67Avg price 95Brand share 16Review moat 77Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.54**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****459.54**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.92–$135.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$114K**
$114K/yr · 82K searches
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, adidas perfume for women is a $114K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas perfume for women market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$138K–$165K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#1,153**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**5%**
- adidas80% - The Body Shop5% - Fresh3% - Dossier3% - Pacifica2% - Eclectic Lady2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/adidas-perfume-for-women/trend)
## **Top adidas perfume for women search terms**
- **adidas perfume for women**39K/yr-9.9%3.5% conv. - **adidas moves for her**24K/yr-2.6%6.2% conv. - **grapefruit perfume**13K/yr+20.8%1.6% conv. - **grapefruit perfume for women**6K/yr+16.3%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/adidas-perfume-for-women/search-terms)
## **Top adidas perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Adidas Moves by Coty for Women 1.0 oz Eau de Toilette Spray (Unboxed)**adidas**$16.48**4.8★2,025 rev](https://www.amazon.com/dp/B001EXUMAU) [2**Adidas Moves for Her 2 Piece EDT Gift Set Total Retail Value $39.00**adidas**$29.05**4.8★301 rev](https://www.amazon.com/dp/B07WWJGCFM) [3**adidas Vibes Get Comfy Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Vanilla Delight & Peony Bloom For Any Occasion 7.9oz**adidas**$9.45**4.5★256 rev](https://www.amazon.com/dp/B0F1Q1KFTJ) [4**adidas Vibes Happy Feels Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Jasmine Tea & Grapefruit Zest For Any Occasion 7.9oz**adidas**$10.10**4.2★208 rev](https://www.amazon.com/dp/B0F1PSTWKP) [5**The Body Shop Pink Grapefruit Body Mist Paraben-Free Body Spray 3.3 Fl. Oz.**The Body Shop**$21.48**4.2★802 rev](https://www.amazon.com/dp/B008U2X1KG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHLLON Flavored Solid Perfume Stick Portable Travel Perfumes Long Lasting Fragrances Grapefruit Scent - Clean Fresh Zesty Vibrant Energetic Non Sticky Formula-0.26 oz**SHLLON**$16.09**3 rev3mo ago](https://www.amazon.com/dp/B0GXFSXFG7) [**Dossier - Floral Grapefruit - Eau de Parfum - Inspired by Chance Eau Tendre - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)**Dossier**$29.77**51 rev3mo ago](https://www.amazon.com/dp/B0GWNCGVTZ) [**RnemiTe-amo Grapefruit Perfume for Women Long-Lasting Fragrance for Daily Wear & Evening Occasions Clean Natural Scent with Pineapple & Sandalwood Notes (grapefruit)**RnemiTe-amo**$9.98**3 rev10mo ago](https://www.amazon.com/dp/B0FNWSHY2D) [**adidas Vibes Get Comfy Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Vanilla Delight & Peony Bloom For Any Occasion 7.9oz**adidas**$9.45**256 rev1y ago](https://www.amazon.com/dp/B0F1Q1KFTJ) [**adidas Vibes Happy Feels Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Jasmine Tea & Grapefruit Zest For Any Occasion 7.9oz**adidas**$10.10**208 rev1y ago](https://www.amazon.com/dp/B0F1PSTWKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dossier - Floral Grapefruit - Eau de Parfum - Inspired by Chance Eau Tendre - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)**Dossier**$29.77**4.0★**▲ 216%**](https://www.amazon.com/dp/B0GWNCGVTZ) [**adidas Womens FeelBrilliant Designed 2 Move Leggings Black/White Small**adidas**$40.37**4.3★**▲ 215%**](https://www.amazon.com/dp/B08ML54KDY) [**SHLLON Flavored Solid Perfume Stick Portable Travel Perfumes Long Lasting Fragrances Grapefruit Scent - Clean Fresh Zesty Vibrant Energetic Non Sticky Formula-0.26 oz**SHLLON**$16.09**4.6★**▲ 214%**](https://www.amazon.com/dp/B0GXFSXFG7) [**Adidas Womens Ultraboost 1.0 Off White/Cyber Metallic/Warm Vanilla 10.5**adidas**$135.53**4.3★**▲ 213%**](https://www.amazon.com/dp/B0DJVB5XLC) [**adidas Crazy Move Studio Prime Womens Shoes Size 9 Color: Black/Brown**adidas**$79.51**0.0★**▲ 211%**](https://www.amazon.com/dp/B0BDD9LX8W)
**~~View all trending →~~**
## **What buyers say about adidas perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Smells clean”*
**Value For Money**4%
*“fair price”*
**Quality-Overall**3%
*“This is a great quality Parfum”*
**Durability**3%
*“it lasts a while too which is surprising for a body spray”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**2%
*“Good size”*
**Brightness/Shine/Glow**2%
*“Bright, cheerful, and great value”*
**Soft Feel**2%
*“soft”*
**Ease Of Use**1%
*“very easy to use”*
**Color**1%
*“vibrant blast of flowers”*
### **What buyers complain about **
**Smell**52%
*“Scent doesn't last”*
**Durability**9%
*“Weak”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**2%
*“The stick is very small”*
**Product Condition**1%
*“Might be used”*
**Quality-Overall**1%
*“***. And not for the better”*
**Jamming/Clogging**1%
*“Clog”*
**Alcohol Content**1%
*“harsh in that astringent rubbing alcohol way”*
**Comfort-Overall**1%
*“Not so comfy vibes”*
**Sensitivity-Overall**1%
*“I have ultra sensitive skin that can almost never handle fragrances”*
### **Top return reasons **
**Size-Overall**50%
**Feet Fit**20%
**Width**10%
**Stiffness**10%
**Smell**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is adidas perfume for women profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the adidas perfume for women niche?**
- 9 brands and 50 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in adidas perfume for women?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for adidas perfume for women peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the adidas perfume for women niche?**
- Listings span $8.92–$135.53; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.
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