---
title: "Acqua Di Gio Deodorant for Men — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/acqua-di-gio-deodorant-for-men"
last_updated: "2026-08-09T03:47:11.234Z"
locale: en
meta:
description: "Niche score 47/100 · $127K/yr market · 39K searches/yr · $31.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $127K/yr market · 39K searches/yr · $31.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Acqua Di Gio Deodorant for Men — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **acqua di gio deodorant for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 40Conversion 89Competition 14Returns 97Price range 95Avg price 95Brand share 0Review moat 28Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.09**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.13–$44.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$127K**
$127K/yr · 39K searches
**Review moat**
**Okay****3,736.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, acqua di gio deodorant for men is a $127K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **acqua di gio deodorant for men market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$93K–$124K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#945**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **109 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Armani Beauty65% - Versace19% - Hugo Boss11% - Yves Saint Laurent5%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +12.0% search growth over the last 90 days.
900700Spike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/acqua-di-gio-deodorant-for-men/trend)
## **Top acqua di gio deodorant for men search terms**
- **versace deodorant for men**9K/yr+18.2%2.6% conv. - **versace deodorant**9K/yr-9.6%1.9% conv. - **aqua di gio deodorant for men**6K/yr+36.4%17.4% conv. - **acqua di gio deodorant**4K/yr+9.5%17.7% conv. - **boss deodorant for men**3K/yr+38.0%5.0% conv. - **aramis deodorant stick for men**3K/yr+16.0%0.8% conv. - **hugo boss deodorant for men**3K/yr-5.6%6.6% conv. - **acqua di gio deodorant for men**2K/yr-11.9%24.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/acqua-di-gio-deodorant-for-men/search-terms)
## **Top acqua di gio deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$38K45%$57K60%$76K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**4.4★1,049 rev](https://www.amazon.com/dp/B0DBVW4SFC) [2**Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz**Armani Beauty**$29.69**4.4★360 rev](https://www.amazon.com/dp/B0DBVV9MKH) [3**Hugo Boss Bottled Deodorant Stick Woody Mens Deodorant With Notes of Apple Cinnamon & Wood 2.4 fl oz**Hugo Boss**$28.95**4.4★4,691 rev](https://www.amazon.com/dp/B001BQXPBS) [4**Versace Eros for Men 2.5 oz Perfumed Deodorant Stick**Versace**$29.72**4.5★889 rev](https://www.amazon.com/dp/B00B98RWIU) [5**Y by Yves Saint Laurent for Men - 2.6 oz Deodorant Stick**Yves Saint Laurent**$23.13**4.4★568 rev](https://www.amazon.com/dp/B079X51GZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz**Armani Beauty**$29.69**360 rev1y ago](https://www.amazon.com/dp/B0DBVV9MKH) [**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**1,049 rev1y ago](https://www.amazon.com/dp/B0DBVW4SFC) [**Versace Eros Deodorant Stick for Men 2.5 Ounce**Versace**$44.31**22,324 rev4y ago](https://www.amazon.com/dp/B09V8BSGMG) [**Y by Yves Saint Laurent for Men - 2.6 oz Deodorant Stick**Yves Saint Laurent**$23.13**568 rev8y ago](https://www.amazon.com/dp/B079X51GZZ) [**Versace Pour Homme Dylan Blue for Men 2.5 oz Deodorant Stick**Versace**$37.26**519 rev9y ago](https://www.amazon.com/dp/B01JG5UKMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Versace Eros Deodorant Stick for Men 2.5 Ounce**Versace**$44.31**4.6★**▲ 306%**](https://www.amazon.com/dp/B09V8BSGMG) [**Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz**Armani Beauty**$29.69**4.4★**▲ 68%**](https://www.amazon.com/dp/B0DBVV9MKH) [**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**4.4★**▲ 14%**](https://www.amazon.com/dp/B0DBVW4SFC) [**Hugo Boss Bottled Deodorant Stick Woody Mens Deodorant With Notes of Apple Cinnamon & Wood 2.4 fl oz**Hugo Boss**$28.95**4.4★**— 1%**](https://www.amazon.com/dp/B001BQXPBS) [**Y by Yves Saint Laurent for Men - 2.6 oz Deodorant Stick**Yves Saint Laurent**$23.13**4.4★**— 6%**](https://www.amazon.com/dp/B079X51GZZ)
**~~View all trending →~~**
## **What buyers say about acqua di gio deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Nice subtle scent”*
**Quality-Overall**11%
*“Great product”*
**Value For Money**5%
*“Worth the price”*
**Allergies**3%
*“No irritation”*
**Durability**3%
*“Excellent, long lasting deodorant well worth the price”*
**Ease Of Use**2%
*“Easy to use”*
**Soft Feel**1%
*“It goes on smooth”*
**Suitability Dry Skin**1%
*“It is comfortable on the skin”*
**Adhesion/Stickiness**1%
*“Sticks well fairly”*
**Ease Of Application**1%
*“quite easy to apply”*
### **What buyers complain about **
**Smell**32%
*“Didnt like the scent”*
**Durability**15%
*“Doesnt last”*
**Value For Money**12%
*“Very expensive”*
**Allergies**7%
*“cause irritation”*
**Strength**5%
*“Very weak”*
**Functionality-Overall**2%
*“Doesn't work”*
**Moist/Dry**2%
*“It cant even keep your armpit dry as well”*
**Advertised Vs Actual Product**1%
*“Not as described”*
**Adhesion/Stickiness**1%
*“Sticky”*
**Ethical Trade/Fair Trade**1%
*“Pretty sure Ive been scammed”*
### **Top return reasons **
**Smell**48%
**Advertised Vs Actual Product**17%
**Functionality-Overall**6%
**Durability**5%
**Value For Money**4%
**Adhesion/Stickiness**4%
**Defective Material/Parts**3%
**Size-Overall**3%
**Quality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is acqua di gio deodorant for men profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 9 tracked products. 90-day search growth is +12.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the acqua di gio deodorant for men niche?**
- 4 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in acqua di gio deodorant for men?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.6%.
- **When does demand for acqua di gio deodorant for men peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the acqua di gio deodorant for men niche?**
- Listings span $23.13–$44.31; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 3,736 reviews — the moat a new listing must climb.
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