---
title: "Acne Moisturizer for Face — $412K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/acne-moisturizer-for-face"
last_updated: "2026-08-09T03:43:50.220Z"
locale: en
meta:
description: "Niche score 47/100 · $412K/yr market · 437K searches/yr · $16.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $412K/yr market · 437K searches/yr · $16.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Acne Moisturizer for Face — $412K/yr Amazon US Niche (2026) - Flapen"
---
# **acne moisturizer for face**
**Skip it**
A deep review moat (10,807 avg reviews) — this niche doesn't clear our bar today.
Market size 56Growth 26Conversion 64Competition 26Returns 96Price range 72Avg price 79Brand share 25Review moat 21Quality gap 40
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.73**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.59–$37.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$412K**
$412K/yr · 437K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****10,807.28**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, acne moisturizer for face is a $412K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **acne moisturizer for face market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$418K–$502K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- La Roche-Posay48% - Cetaphil16% - CeraVe14% - PanOxyl10% - The Ordinary2% - Good Molecules2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/acne-moisturizer-for-face/trend)
## **Top acne moisturizer for face search terms**
- **oil control moisturizer**88K/yr+12.0%2.9% conv. - **acne moisturizer for face**65K/yr-36.6%5.3% conv. - **mattifying moisturizer**34K/yr+7.4%4.4% conv. - **matte moisturizer**32K/yr+10.0%4.9% conv. - **acne face moisturizer**29K/yr-1.8%4.7% conv. - **la roche posay matte moisturizer**22K/yr+28.5%12.6% conv. - **effaclar mat**18K/yr+12.9%8.2% conv. - **la roche posay effaclar mat**19K/yr-1.7%7.7% conv. - **la roche-posay effaclar mat**14K/yr+0.2%6.2% conv. - **matte face moisturizer**10K/yr+34.1%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/acne-moisturizer-for-face/search-terms)
## **Top acne moisturizer for face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$82K30%$124K40%$165K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Effaclar Mat Oil-Free Mattifying Moisturizer**La Roche-Posay**$36.92**4.5★20,959 rev](https://www.amazon.com/dp/B00B4RJP72) [2**La Roche-Posay Toleriane Double Repair Matte Face Moisturizer Daily Moisturizer For Oily Skin With Ceramide And Niacinamide For All Skin Tones Oil Free Non-Comedogenic**La Roche-Posay**$23.37**4.5★8,836 rev](https://www.amazon.com/dp/B09N13T8TL) [3**CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free**CeraVe**$15.53**4.6★3,200 rev](https://www.amazon.com/dp/B0CTTV91Z6) [4**Cetaphil Face Moisturizer Gentle Clear Mattifying Acne Moisturizer With 0.5% Salicylic Acid Hydrates and Treats Sensitive Acne Prone Skin Skin Care for Sensitive Skin 3oz**Cetaphil**$10.16**4.6★6,128 rev](https://www.amazon.com/dp/B093W4D1T3) [5**PanOxyl AM Oil Control Moisturizer NEW Sheer Formula Absorbs Excess Oil and Reduces Shine with Mineral Sunscreen for Acne Prone and Oily Skin - SPF 30-1.7 oz**PanOxyl**$9.79**4.4★1,916 rev](https://www.amazon.com/dp/B0BSB3P2PR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)**Dr.Althea**$22.23**19,082 rev11mo ago](https://www.amazon.com/dp/B0FKGJYFC8) [**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**664 rev1y ago](https://www.amazon.com/dp/B0DSQ2C9YH) [**Effaclar Daily Acne Essentials Kit Acne Treatment System Salicylic Acid Acne Cleanser Pore Refining Toner & Matte Face Moisturizer for Oily Skin & Combination Skin Oil-Free 2 Month Supply**La Roche-Posay**$37.13**662 rev1y ago](https://www.amazon.com/dp/B0F3C63N6J) [**Good Molecules Hydrating Gel Moisturizer Lightweight Water-Based Gel Fast-Absorbing Oil-Free Moisturizer for Oily & Combination Skin with Hydrating Electrolytes Fragrance-Free Face Care**Good Molecules**$10.02**1,132 rev1y ago](https://www.amazon.com/dp/B0F1Z5QPLT) [**CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free**CeraVe**$15.53**3,200 rev2y ago](https://www.amazon.com/dp/B0CTTV91Z6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Zero Pore One-Day Cream | Moisturizer for Pore & Oily Skin**medicube**$17.96**4.7★**▲ 96%**](https://www.amazon.com/dp/B0BCK9G74Q) [**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**4.4★**▲ 46%**](https://www.amazon.com/dp/B0DSQ2C9YH) [**Effaclar Daily Acne Essentials Kit Acne Treatment System Salicylic Acid Acne Cleanser Pore Refining Toner & Matte Face Moisturizer for Oily Skin & Combination Skin Oil-Free 2 Month Supply**La Roche-Posay**$37.13**4.7★**▲ 41%**](https://www.amazon.com/dp/B0F3C63N6J) [**CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free**CeraVe**$15.53**4.6★**▲ 18%**](https://www.amazon.com/dp/B0CTTV91Z6) [**Cetaphil DermaControl Oil Absorbing Moisturizer with SPF 30 For Sensitive Oily Skin 4 Fl oz Absorbs Oil Reduces Shine Hydrates Protects No Added Fragrance**Cetaphil**$13.17**4.4★**▲ 14%**](https://www.amazon.com/dp/B07GDT961B)
**~~View all trending →~~**
## **What buyers say about acne moisturizer for face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**26%
*“Super hydrating”*
**Quality-Overall**9%
*“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”*
**Suitability Combination Skin**9%
*“Great for sensitive skin”*
**Soft Feel**5%
*“makes my skin so soft”*
**Weight Light**5%
*“I love how lightweight this moisturizer is”*
**Suitability Oily Skin**4%
*“Excellent for oily skin”*
**Value For Money**4%
*“Great value”*
**Suitability Dry Skin**4%
*“Good for Dry Skin”*
**Absorbency**3%
*“Absorbs very well”*
**Smell**3%
*“Fragrance Free”*
### **What buyers complain about **
**Moist/Dry**11%
*“Does not moisturize”*
**Allergies**10%
*“really irritated my skin”*
**Suitability Dry Skin**5%
*“I have dry skin issues”*
**Skin Health**5%
*“Not for sensitive skin it burned my skin”*
**Oily/Greasy**5%
*“Its greasy”*
**Smell**4%
*“Awful smell”*
**Value For Money**4%
*“Too expensive”*
**Functionality-Overall**3%
*“It never worked”*
**Suitability Oily Skin**3%
*“Makes my skin more oily”*
**Product Condition**3%
*“appeared to have been used”*
### **Top return reasons **
**Moist/Dry**18%
**Advertised Vs Actual Product**10%
**Product Condition**10%
**Functionality-Overall**8%
**Value For Money**7%
**Suitability Dry Skin**6%
**Smell**4%
**Skin Health**4%
**Oily/Greasy**4%
**Suitability Combination Skin**3%
## **Common questions**
- **Is acne moisturizer for face profitable to sell on Amazon United States?**
- The niche generates $412K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the acne moisturizer for face niche?**
- 11 brands and 80 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in acne moisturizer for face?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Suitability Dry Skin. The return rate is 0.7%.
- **When does demand for acne moisturizer for face peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the acne moisturizer for face niche?**
- Listings span $6.59–$37.13; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 10,807 reviews — the moat a new listing must climb.
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