---
title: "Acne Face Mask — $250K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/acne-face-mask"
last_updated: "2026-08-09T03:49:58.622Z"
locale: en
meta:
description: "Niche score 58/100 · $250K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $250K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Acne Face Mask — $250K/yr Amazon US Niche (2026) - Flapen"
---
# **acne face mask**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 25Conversion 53Competition 76Returns 96Price range 75Avg price 78Brand share 87Review moat 23Quality gap 37
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.02**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Great****$5.63–$43.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$250K**
$250K/yr · 361K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,463.02**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, acne face mask is a $250K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **acne face mask market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$240K–$320K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**48%**
Top 20: 87%
**Top-5 click share**
**39%**
Top 20: 75%
**Open market**
**47%**
- BIODANCE12% - medicube11% - The Ordinary11% - YTRAJU7% - NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS7% - SKINTIFIC5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/acne-face-mask/trend)
## **Top acne face mask search terms**
- **acne face mask**101K/yr-0.2%5.1% conv. - **face mask for acne**54K/yr-6.1%4.0% conv. - **face mask acne**22K/yr+12.6%3.8% conv. - **face mask cream**21K/yr+3.3%2.1% conv. - **calming face mask**19K/yr+1.6%1.7% conv. - **brightening mask**17K/yr+18.5%2.1% conv. - **face masks for acne**14K/yr+28.8%4.2% conv. - **daily face mask**14K/yr+5.6%1.9% conv. - **face mask for dark spots**11K/yr+21.2%1.7% conv. - **wash off face mask**13K/yr-0.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/acne-face-mask/search-terms)
## **Top acne face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$15K9%$23K12%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish-Prone Skin 1.7 Fl Oz**The Ordinary**$13.46**4.6★4,813 rev](https://www.amazon.com/dp/B07SZ9PTLP) [2**BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.48**4.6★1,131 rev](https://www.amazon.com/dp/B0DR7P1TKL) [3**YTRAJU Anti Acne Face Mask Salicylic Acid Face Masks Skincare Hydrating Face Masks Soothing Facial Sheet Masks Skin Care for Acne Prone Acne Mask for Pimple Breakouts Oil Control 10 Pack**YTRAJU**$9.05**4.6★215 rev](https://www.amazon.com/dp/B0F9X4GLTL) [4**New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.26**4.5★52,637 rev](https://www.amazon.com/dp/B01NCM25K7) [5**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz**medicube**$16.68**4.5★5,840 rev](https://www.amazon.com/dp/B0D1G7XF9X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EXPRESSIONS WELLNESS Clay Mask for Face: Deep Cleansing Pore Dead Sea Mud Mask with Salicylic Acid Oil-Control Reduces Acne for Sensitive Oily & Acne-Prone Skin 4.06 Oz**EXPRESSIONS WELLNESS**$12.55**66 rev7mo ago](https://www.amazon.com/dp/B0FZJS92D4) [**Neutrogena Evenly Clear Acne Cleansing Face Mask with 3.5% Benzoyl Peroxide Treats Breakouts & Bentonite Clay Purifying Clay Mask Absorbs Oil to Visibly Improve the look of Skin 4.2 fl. oz**Neutrogena**$11.63**130 rev7mo ago](https://www.amazon.com/dp/B0FVCJZXP2) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**1,714 rev8mo ago](https://www.amazon.com/dp/B0FB36X74P) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**202 rev1y ago](https://www.amazon.com/dp/B0FHKRJW1L) [**YTRAJU Anti Acne Face Mask Salicylic Acid Face Masks Skincare Hydrating Face Masks Soothing Facial Sheet Masks Skin Care for Acne Prone Acne Mask for Pimple Breakouts Oil Control 10 Pack**YTRAJU**$9.05**215 rev1y ago](https://www.amazon.com/dp/B0F9X4GLTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**4.4★**▲ 274%**](https://www.amazon.com/dp/B0FHKRJW1L) [**SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask**SKINTIFIC**$11.41**4.4★**▲ 225%**](https://www.amazon.com/dp/B0CR926ZJ9) [**EXPRESSIONS WELLNESS Clay Mask for Face: Deep Cleansing Pore Dead Sea Mud Mask with Salicylic Acid Oil-Control Reduces Acne for Sensitive Oily & Acne-Prone Skin 4.06 Oz**EXPRESSIONS WELLNESS**$12.55**4.4★**▲ 164%**](https://www.amazon.com/dp/B0FZJS92D4) [**La Roche-Posay Effaclar Clarifying Clay Face Mask for Oily Skin Unclogs Pores and Controls Shine Without Over-Drying Packaging May Vary**La Roche-Posay**$20.30**4.6★**▲ 114%**](https://www.amazon.com/dp/B06XH1WJNR) [**Murad Rapid Relief Acne Sulfur Mask Clay Mask with Salicylic Acid 5% Sulfur and Austrian Peat Reduces Oil Minimizes Breakouts Reduces Pimple Size and Unclogs Pores 2.5 Fl Oz**Murad**$43.66**4.6★**▲ 91%**](https://www.amazon.com/dp/B0C78KMTNG)
**~~View all trending →~~**
## **What buyers say about acne face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Dries fast”*
**Suitability Combination Skin**13%
*“Perfect for sensitive skin”*
**Soft Feel**12%
*“Goes on so smooth”*
**Quality-Overall**9%
*“Great quality the prices is affordable —I recommend this product”*
**Suitability Dry Skin**6%
*“Doesn't dry out your skin”*
**Brightness/Shine/Glow**6%
*“makes my skin shiny”*
**Value For Money**5%
*“Great deal”*
**Ease Of Use**3%
*“Easy to put on”*
**Ease Of Application**3%
*“Application is easy”*
**Efficiency**3%
*“The effectiveness of the product is spot on”*
### **What buyers complain about **
**Allergies**10%
*“Allergic reaction”*
**Durability**5%
*“breaks apart”*
**Value For Money**5%
*“Expensive”*
**Functionality-Overall**5%
*“Did not work”*
**Moist/Dry**5%
*“doesnt moisturize”*
**Ease Of Use**4%
*“Difficult to put on”*
**Skin Health**4%
*“Burned my skin”*
**Smell**4%
*“The scent was too strong”*
**Quality-Overall**3%
*“Low quality-Not as advertised”*
**Size-Overall**3%
*“Very small”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**13%
**Value For Money**10%
**Moist/Dry**5%
**Size-Overall**5%
**Smell**4%
**Skin Health**4%
**Adhesion/Stickiness**3%
**Leak-Proof**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is acne face mask profitable to sell on Amazon United States?**
- The niche generates $250K/yr across 47 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the acne face mask niche?**
- 35 brands and 92 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in acne face mask?**
- Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.9%.
- **When does demand for acne face mask peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the acne face mask niche?**
- Listings span $5.63–$43.66; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 7,463 reviews — the moat a new listing must climb.
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