---
title: "Trend — a curl can dream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/a-curl-can-dream/trend"
last_updated: "2026-08-09T04:43:34.591Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — a curl can dream - Flapen"
---

# **a curl can dream**

**Worth a look**

Shows searches that convert (13.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 25Conversion 96Competition 19Returns 95Price range 95Avg price 95Brand share 0Review moat 51Quality gap 24

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.82**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.71–$38.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 292K searches

**Review moat**

**Good****1,462.09**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend