---
title: "62 — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/62"
last_updated: "2026-08-09T03:39:09.279Z"
locale: en
meta:
description: "Niche score 34/100 · $51K/yr market · 62K searches/yr · $31.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $51K/yr market · 62K searches/yr · $31.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "62 — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **62**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 33Competition 13Returns 100Price range 94Avg price 95Brand share 6Review moat 20Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.10–$70.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,558.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 62K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 62 is a $51K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **62 market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$48K–$64K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#10,512**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro79% - Splash Brothers Customized7% - Sttes5% - Roceyang3% - Gucci3% - Versace2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/62/trend)
## **Top 62 search terms**
- **yellow perfume**6K/yr+9.3%1.0% conv. - **ulta perfume**13K/yr-30.1%0.4% conv. - **brazilian crush 62 pistachio and salted caramel perfume**8K/yr-10.8%5.4% conv. - **cheriosa 62**771/yr+27.3%4.5% conv. - **sol de janeiro brazilian crush cheirosa 62 perfume mist**524/yr-12.0%5.3% conv. - **63 perfume**714/yr-15.9%0.0% conv. - **cheirosa 62 sol de janeiro**406/yr+53.8%1.3% conv. - **sol de janeiro 62 big bottle**700/yr+1.3%2.6% conv. - **sol de janeiro 40 small**511/yr-1.4%0.0% conv. - **65 perfume**604/yr-19.5%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/62/search-terms)
## **Top 62 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.50**4.7★52,449 rev](https://www.amazon.com/dp/B09W18N3GT) [2**SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz**Sol de Janeiro**$34.19**4.7★52,449 rev](https://www.amazon.com/dp/B09X3HB2BR) [3**62th Birthday Gifts for Women Men Vintage 1962 62 Years Old Party Supplies Hat Adjustable Cotton Embroidered 62 Birthday Decorations Baseball Cap Funny Gifts for Wife Huaband Aunt Uncle**Splash Brothers Customized**$14.10**4.7★54 rev](https://www.amazon.com/dp/B0CFWWGLPN) [4**Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)**Sttes**$20.96**4.2★3,110 rev](https://www.amazon.com/dp/B0D1QTCDR6) [5**Sol de Janeiro Bum Bum Jet Set**Sol de Janeiro**$30.12**4.7★19,389 rev](https://www.amazon.com/dp/B0B4HKNDLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOL DE JANEIRO Cheirosa 62 Hair & Body Fragrance Mist Refill 240mL/8 fl oz**Sol de Janeiro**$30.87**693 rev1y ago](https://www.amazon.com/dp/B0FFDZMJ66) [**Sol de Janeiro Cheirosa Hair & Body Fragrance Mist Full Size and Travel Size Set - Home and Away Bundle - 8.1 & 3 fl oz Duo (Cheirosa 62)**Sol de Janeiro**$58.09**125 rev1y ago](https://www.amazon.com/dp/B0F5QRNHKT) [**Gucci Flora Gorgeous Orchid EDP For Women 0.16 Fl Oz**Gucci**$18.27**160 rev1y ago](https://www.amazon.com/dp/B0DFV6F7QS) [**Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)**Sttes**$20.96**3,110 rev1y ago](https://www.amazon.com/dp/B0D1QTCDR6) [**Roceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat**Roceyang**$23.29**396 rev2y ago](https://www.amazon.com/dp/B0D5Z2VFZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat**Roceyang**$23.29**4.8★**▲ 537%**](https://www.amazon.com/dp/B0D5Z2VFZ6) [**62th Birthday Gifts for Women Men Vintage 1962 62 Years Old Party Supplies Hat Adjustable Cotton Embroidered 62 Birthday Decorations Baseball Cap Funny Gifts for Wife Huaband Aunt Uncle**Splash Brothers Customized**$14.10**4.7★**▲ 507%**](https://www.amazon.com/dp/B0CFWWGLPN) [**Sol de Janeiro Rio Radiance Cheirosa 87 Hair and Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.49**4.5★**▲ 189%**](https://www.amazon.com/dp/B0BWGT98QT) [**Gucci Flora Gorgeous Orchid EDP For Women 0.16 Fl Oz**Gucci**$18.27**4.0★**▲ 145%**](https://www.amazon.com/dp/B0DFV6F7QS) [**Versace Yellow Diamond for Women 6.7 oz Eau de Toilette Spray**Versace**$70.52**4.5★**▲ 116%**](https://www.amazon.com/dp/B000UMJVZ8)
**~~View all trending →~~**
## **What buyers say about 62**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Intoxicating fragrance”*
**Value For Money**4%
*“Great deal”*
**Quality-Overall**3%
*“Good quality and easy to use bottles”*
**Durability**3%
*“Well loved and long lasting”*
**Size-Overall**2%
*“Smalls great”*
**Advertised Vs Actual Product**1%
*“Exactly what I expected”*
**Ease Of Use**1%
*“easy to use”*
**Gifting Purpose**1%
*“Birthday present”*
**Soft Feel**1%
*“Soft,”*
**Suitability Hot Weather**1%
*“perfect for summer”*
### **What buyers complain about **
**Smell**47%
*“smells cheap”*
**Durability**13%
*“doesnt last more than 1-2 hrs”*
**Value For Money**8%
*“Expensive”*
**Size-Overall**6%
*“Super small”*
**Advertised Vs Actual Product**2%
*“Looks can be deceiving”*
**Quality-Overall**1%
*“The quality of the spraying piece is lower than I expected”*
**Weight Heavy**1%
*“Its a little heavy at first”*
**Alcohol Content**1%
*“It smells like alcohol”*
**Strength**1%
*“Not strong”*
**Moist/Dry**1%
*“its not moisturizing idk why amazon wants me to speak on that”*
## **Common questions**
- **Is 62 profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 11 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the 62 niche?**
- 6 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 62?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for 62 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the 62 niche?**
- Listings span $14.10–$70.52; the average listing price is $31.76 (sweet spot $15–$100). The average incumbent carries 12,558 reviews — the moat a new listing must climb.
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