---
title: "5th Avenue Perfume — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/5th-avenue-perfume"
last_updated: "2026-08-09T05:29:37.536Z"
locale: en
meta:
description: "Niche score 45/100 · $31K/yr market · 73K searches/yr · $38.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $31K/yr market · 73K searches/yr · $38.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5th Avenue Perfume — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **5th avenue perfume**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 82Conversion 14Competition 15Returns 100Price range 95Avg price 95Brand share 5Review moat 24Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.69**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.43–$81.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+77.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,511.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 73K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, 5th avenue perfume is a $31K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5th avenue perfume market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$48K–$58K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,952**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Elizabeth Arden49% - URBAN COLLECTION21% - Elizabeth Taylor20% - TWINS PARFUM5% - ELYNTRO3% - Vera Wang2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +77.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/5th-avenue-perfume/trend)
## **Top 5th avenue perfume search terms**
- **5th avenue perfume**26K/yr+43.4%0.9% conv. - **elizabeth arden 5th avenue perfume**14K/yr+128.0%0.7% conv. - **fifth avenue perfume**8K/yr+38.0%1.0% conv. - **elizabeth arden 5th avenue**7K/yr+106.2%0.6% conv. - **5th avenue perfume by elizabeth arden**7K/yr+364.1%0.5% conv. - **quinta avenida perfume elizabeth arden**4K/yr+63.0%0.3% conv. - **my fifth avenue elizabeth arden perfume**2K/yr+71.0%0.4% conv. - **fifth avenue perfume for women**4K/yr+17.4%0.6% conv. - **5ta avenida perfume elizabeth arden original**315/yr+728.6%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/5th-avenue-perfume/search-terms)
## **Top 5th avenue perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elizabeth Arden 5th Avenue Perfume for Women Eau de Parfum Floral Fragrance 2.5 Fl Oz**Elizabeth Arden**$58.11**4.6★4,067 rev](https://www.amazon.com/dp/B0009OAI4U) [2**Paris 5th Avenue for Women Eau De Parfum - Top Notes of Aldehydes Neroli Ylang Ylang Bergamot & Peach - Base Scents From Vetiver Patchouli Oakmoss Sandalwood & Vanilla - Elegant 100ml Bottle**URBAN COLLECTION**$24.56**3.7★193 rev](https://www.amazon.com/dp/B0DMBKS5RM) [3**Elizabeth Taylor White Diamonds Womens Perfume Long-Lasting Floral Fragrance for Her Eau de Toilette EDT Spray 3.3 fl oz**Elizabeth Taylor**$28.12**4.6★29,425 rev](https://www.amazon.com/dp/B0009OAI8Q) [4**Elizabeth Arden 5Th Avenue NYC Vibe(W) Edp Sp 4.2Oz**Elizabeth Arden**$24.12**3.7★5 rev](https://www.amazon.com/dp/B0FHQB1RVG) [5**TWINS Impression of 5th Avenue | Perfume for Women Eau de Parfum | No.8788 | 3.4 Fl Oz / 100 ml**TWINS PARFUM**$24.95**3.8★1,105 rev](https://www.amazon.com/dp/B0D6M3QSD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELYNTRO Perfume-4.2 Oz Eau De Parfum Spray For Women A Softness Is Added By Woody Rich Cedary Hints And Musk Nuances Long Lasting Fragrance**ELYNTRO**$54.91**0 rev1mo ago](https://www.amazon.com/dp/B0H3CTT49S) [**Elizabeth Arden 5Th Avenue NYC Vibe(W) Edp Sp 4.2Oz**Elizabeth Arden**$24.12**5 rev8mo ago](https://www.amazon.com/dp/B0FHQB1RVG) [**Paris 5th Avenue for Women Eau De Parfum - Top Notes of Aldehydes Neroli Ylang Ylang Bergamot & Peach - Base Scents From Vetiver Patchouli Oakmoss Sandalwood & Vanilla - Elegant 100ml Bottle**URBAN COLLECTION**$24.56**193 rev1y ago](https://www.amazon.com/dp/B0DMBKS5RM) [**TWINS Impression of 5th Avenue | Perfume for Women Eau de Parfum | No.8788 | 3.4 Fl Oz / 100 ml**TWINS PARFUM**$24.95**1,105 rev2y ago](https://www.amazon.com/dp/B0D6M3QSD3) [**Elizabeth Arden White Tea Eau de Parfum 3.3 Fl Oz (Pack of 1)**Elizabeth Arden**$81.48**945 rev3y ago](https://www.amazon.com/dp/B0B4F4GLRG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELYNTRO Perfume-4.2 Oz Eau De Parfum Spray For Women A Softness Is Added By Woody Rich Cedary Hints And Musk Nuances Long Lasting Fragrance**ELYNTRO**$54.91**0.0★**▲ 442%**](https://www.amazon.com/dp/B0H3CTT49S) [**Elizabeth Arden White Tea Eau de Parfum 3.3 Fl Oz (Pack of 1)**Elizabeth Arden**$81.48**4.7★**▲ 224%**](https://www.amazon.com/dp/B0B4F4GLRG) [**Elizabeth Arden Red Door Womens Perfume Fragrance Floral Parfum with Notes of Freesia Roses and Sandalwood Eau de Parfum 1.7 fl oz**Elizabeth Arden**$63.30**4.6★**▲ 181%**](https://www.amazon.com/dp/B000C212QC) [**Paris 5th Avenue for Women Eau De Parfum - Top Notes of Aldehydes Neroli Ylang Ylang Bergamot & Peach - Base Scents From Vetiver Patchouli Oakmoss Sandalwood & Vanilla - Elegant 100ml Bottle**URBAN COLLECTION**$24.56**3.7★**▲ 170%**](https://www.amazon.com/dp/B0DMBKS5RM) [**Elizabeth Arden 5Th Avenue NYC Vibe(W) Edp Sp 4.2Oz**Elizabeth Arden**$24.12**3.7★**▲ 160%**](https://www.amazon.com/dp/B0FHQB1RVG)
**~~View all trending →~~**
## **What buyers say about 5th avenue perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Long lasting smell”*
**Value For Money**9%
*“reasonable price”*
**Quality-Overall**4%
*“Great gift and has expected quality”*
**Gifting Purpose**3%
*“Great gift idea”*
**Durability**2%
*“lasts well”*
**Size-Overall**2%
*“The size and price were just right”*
**Advertised Vs Actual Product**1%
*“As described”*
**Design-Overall**1%
*“The bottle is beautiful and looks luxurious”*
**Shape/Style**1%
*“So it is on the elegant side”*
**Weight Light**1%
*“It's light and not overpowering”*
### **What buyers complain about **
**Smell**59%
*“Strong smell”*
**Durability**8%
*“Broke spray”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**3%
*“Bottle was larger than expected”*
**Strength**2%
*“Too strong”*
**Ease Of Use**1%
*“Its not easy to use”*
**Quality-Overall**1%
*“I would not recommend this product-cheaply made”*
**Moist/Dry**1%
*“the perfume bottle was bone dry”*
**Defective Material/Parts**1%
*“Defective spray nozzle impossible to use”*
**Functionality-Overall**1%
*“Doesnt work”*
## **Common questions**
- **Is 5th avenue perfume profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +77.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 5th avenue perfume niche?**
- 6 brands and 77 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 5th avenue perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for 5th avenue perfume peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the 5th avenue perfume niche?**
- Listings span $17.43–$81.48; the average listing price is $38.69 (sweet spot $15–$100). The average incumbent carries 5,511 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)