---
title: "5n Hair Color — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/5n-hair-color"
last_updated: "2026-08-09T04:46:00.848Z"
locale: en
meta:
description: "Niche score 34/100 · $45K/yr market · 130K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $45K/yr market · 130K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5n Hair Color — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **5n hair color**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 27Conversion 22Competition 18Returns 71Price range 60Avg price 87Brand share 0Review moat 30Quality gap 75
**Avg price**
**Great****$19.82**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.04–$25.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,464.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$45K**
$45K/yr · 130K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5n hair color is a $45K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5n hair color market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals72% - M Hair Designs23% - COLORCHARM3% - Moroccanoil2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +1.8% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/5n-hair-color/trend)
## **Top 5n hair color search terms**
- **wella color fresh mask**46K/yr-3.8%2.4% conv. - **wella color touch**36K/yr+17.4%0.5% conv. - **wella color fresh**14K/yr-18.9%2.1% conv. - **color touch**10K/yr+22.0%0.6% conv. - **wella color mask**9K/yr+6.4%2.1% conv. - **color touch wella**5K/yr-8.5%0.3% conv. - **wella color conditioner**4K/yr+8.8%1.3% conv. - **wella color depositing hair mask**5K/yr-36.9%2.7% conv. - **wella professionals color fresh mask**2K/yr+48.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/5n-hair-color/search-terms)
## **Top 5n hair color products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Color Fresh Mask | Chocolate Touch | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz**Wella Professionals**$23.28**4.2★4,113 rev](https://www.amazon.com/dp/B09JF5DBTP) [2**Color Touch 5/0 Light Brown/Natural Hair Color 2 Oz and M Hair Designs Tint Brush (Bundle)**M Hair Designs**$16.96**4.6★154 rev](https://www.amazon.com/dp/B0DHNBQWRR) [3**Wella Professionals Color Fresh Mask | Caramel Glaze | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz**Wella Professionals**$23.52**4.2★4,113 rev](https://www.amazon.com/dp/B09JFJQ225) [4**Wella Professionals Color Fresh Mask | Pearl Blonde | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz**Wella Professionals**$23.03**4.2★4,113 rev](https://www.amazon.com/dp/B09JFT8SVY) [5**Wella Professionals Color Fresh Mask | Copper Glow | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz**Wella Professionals**$22.80**4.2★4,113 rev](https://www.amazon.com/dp/B09JFRLMNK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Color Touch 1.9% / 6 Volume Developer Emulsion Activator 33.8 Fl Oz with Dual Purpose Comb Cream Developer for Color Touch Hair Color & Toners**M Hair Designs**$23.10**10 rev10mo ago](https://www.amazon.com/dp/B0FNVWX9CK) [**Color Touch 6/0 Hair Color | Ammonia-Free Demi-Permanent Hair Dye 2oz and M Hair Designs Tail Comb (Bundle)**M Hair Designs**$17.03**53 rev1y ago](https://www.amazon.com/dp/B0F78YJQQY) [**Color Touch 7/0 Medium Blonde/Natural Hair Color 2 Oz and M Hair Designs Tint Brush (Bundle)**M Hair Designs**$16.94**154 rev1y ago](https://www.amazon.com/dp/B0DHN9LBYW) [**Color Touch 5/0 Light Brown/Natural Hair Color 2 Oz and M Hair Designs Tint Brush (Bundle)**M Hair Designs**$16.96**154 rev1y ago](https://www.amazon.com/dp/B0DHNBQWRR) [**Wella Professionals Color Fresh Mask | Cool Espresso | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz**Wella Professionals**$22.71**4,113 rev3y ago](https://www.amazon.com/dp/B0BT8NPLG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Color Touch 6/0 Hair Color | Ammonia-Free Demi-Permanent Hair Dye 2oz and M Hair Designs Tail Comb (Bundle)**M Hair Designs**$17.03**4.7★**▲ 248%**](https://www.amazon.com/dp/B0F78YJQQY) [**Color Touch 1.9% / 6 Volume Developer Emulsion Activator 33.8 Fl Oz with Dual Purpose Comb Cream Developer for Color Touch Hair Color & Toners**M Hair Designs**$23.10**4.2★**▲ 155%**](https://www.amazon.com/dp/B0FNVWX9CK) [**Wella Professionals Color Fresh Mask | Pearl Blonde | Natural Shade | Hair Color-Depositing Mask | Vegan Formula with Avocado Oil | Zero Damage | Silicone Free | 5 Fl Oz**Wella Professionals**$23.03**4.2★**▲ 63%**](https://www.amazon.com/dp/B09JFT8SVY) [**Color Touch 7/0 Medium Blonde/Natural Hair Color 2 Oz and M Hair Designs Tint Brush (Bundle)**M Hair Designs**$16.94**4.6★**▲ 55%**](https://www.amazon.com/dp/B0DHN9LBYW) [**COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz**COLORCHARM**$9.27**4.4★**▲ 33%**](https://www.amazon.com/dp/B0B3KJRWFB)
**~~View all trending →~~**
## **What buyers say about 5n hair color**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Great color”*
**Quality-Overall**9%
*“Great at home maintenance”*
**Smell**7%
*“The scent is fresh”*
**Soft Feel**6%
*“leaves it soft”*
**Suitability Colored Hair**6%
*“Great to use between hair colors”*
**Ease Of Use**5%
*“Easy peasy”*
**Hair Styling**5%
*“an excellent way to keep hair looking glossy”*
**Advertised Vs Actual Product**4%
*“it does what I need”*
**Brightness/Shine/Glow**3%
*“Added shine”*
**Ease Of Application**2%
*“Applied to full head including roots”*
### **What buyers complain about **
**Color**27%
*“Was very very dark”*
**Suitability Colored Hair**11%
*“The hair dye did not work”*
**Functionality-Overall**9%
*“Doesnt work”*
**Hair Related**5%
*“there must be some sort of lift in it - it totally fried my hair”*
**Value For Money**5%
*“it is ridiculously expensive”*
**Moist/Dry**4%
*“now its so dry”*
**Size-Overall**3%
*“Small size”*
**Durability**3%
*“Stays about 7 days then it's out of the hair again”*
**Ease Of Cleaning**2%
*“it wont rinse out”*
**Thickness**2%
*“It was thick”*
### **Top return reasons **
**Color**45%
**Suitability Colored Hair**15%
**Functionality-Overall**12%
**Advertised Vs Actual Product**9%
**Value For Money**4%
**Size-Overall**3%
**Product Condition**2%
**Suitability Short Hair**2%
**Damage/Burn Hair**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is 5n hair color profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the 5n hair color niche?**
- 4 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 5n hair color?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 2.2%.
- **When does demand for 5n hair color peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the 5n hair color niche?**
- Listings span $8.04–$25.57; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 3,465 reviews — the moat a new listing must climb.
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