---
title: "Trend — 5 blade razors - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/5-blade-razors/trend"
last_updated: "2026-08-09T04:44:19.655Z"
locale: en
meta:
  description: "Niche score 50/100 · $70K/yr market · 52K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $70K/yr market · 52K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 5 blade razors - Flapen"
---

# **5 blade razors**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 17Growth 44Conversion 95Competition 67Returns 99Price range 45Avg price 42Brand share 13Review moat 21Quality gap 43

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.07–$23.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+15.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.00**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****10,870.84**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$70K**

$70K/yr · 52K searches

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Trend