---
title: "5 Blade Razors — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/5-blade-razors"
last_updated: "2026-08-09T03:50:16.474Z"
locale: en
meta:
description: "Niche score 50/100 · $70K/yr market · 52K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $70K/yr market · 52K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5 Blade Razors — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **5 blade razors**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 17Growth 44Conversion 95Competition 67Returns 99Price range 45Avg price 42Brand share 13Review moat 21Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.07–$23.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,870.84**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$70K**
$70K/yr · 52K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5 blade razors is a $70K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5 blade razors market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**3%**
- BIC79% - Amazon Basics7% - MoHern4% - Gillette Venus3% - Lanties2% - Gillette2% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/5-blade-razors/trend)
## **Top 5 blade razors search terms**
- **4 blade razors for women**12K/yr+11.2%10.5% conv. - **bic soleil razors for women 5 blade**11K/yr+24.9%11.1% conv. - **disposable razors 5 blade**8K/yr+33.3%9.4% conv. - **4 blade razors**6K/yr+44.4%7.8% conv. - **5 blade disposable razors**7K/yr+2.7%6.5% conv. - **soleil 5 blade razors for women**5K/yr-8.0%9.0% conv. - **bic soleil razors for women 4 blade**2K/yr-20.8%18.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/5-blade-razors/search-terms)
## **Top 5 blade razors products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Soleil 5 Sensitive Womens Disposable 5 Blade Razors 360 Degree Moisture Strips and Pivoting Head 5-Pack**BIC**$11.84**4.6★5,262 rev](https://www.amazon.com/dp/B084MVH8CB) [2**BIC Soleil 4 Womens Disposable 4-Blade Razors Flexible Pivoting Head Non-Slip Grip College Dorm Room Essential Shower Caddy and Toiletry Bag Ready 10-Pack**BIC**$10.84**4.7★2,605 rev](https://www.amazon.com/dp/B07GCCMGWC) [3**BIC Soleil 5 Sensitive Womens Disposable 5-Blade Razors Moisture Strips and Pivoting Head for Smooth Summer Shaves 4-Pack**BIC**$9.89**4.6★5,262 rev](https://www.amazon.com/dp/B0C6CKXMNR) [4**BIC Soleil 4 Womens Disposable 4 Blade Razors Flexible Blades for a Closer Shave 3-Pack**BIC**$5.45**4.6★9,323 rev](https://www.amazon.com/dp/B004B8IDFQ) [5**BIC Soleil 4 Escape Womens Disposable 4-Blade Razors Lavender & Eucalyptus Scented Handles for Smooth Shaving 4-Pack**BIC**$5.38**4.6★4,817 rev](https://www.amazon.com/dp/B09NC9TNJM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIC Soleil 4 Womens Disposable 4-Blade Razors Flexible Shave for Smooth Summer Skin 7-Pack**BIC**$10.72**2,605 rev1y ago](https://www.amazon.com/dp/B0FG8JRY62) [**BIC Soleil 5 Sensitive Womens Disposable 5-Blade Razors Moisture Strips and Pivoting Head for Smooth Summer Shaves 4-Pack**BIC**$9.89**5,262 rev1y ago](https://www.amazon.com/dp/B0C6CKXMNR) [**Lanties 16 Pcs Disposable Razors for Men Bulk 5-blade Disposable Razors Mens Razor Comfort Head Long-blade Sensitive Skin Razor for Hotel Travel Spa Gift**Lanties**$15.90**74 rev1y ago](https://www.amazon.com/dp/B0DT42168G) [**BIC Soleil 5 Escape Womens Disposable 5-Blade Razors Jasmine & Eucalyptus Scented Handles for Smooth Summer Shaves 4-Pack**BIC**$10.90**335 rev1y ago](https://www.amazon.com/dp/B0DQYPLTSW) [**Lanties 24 Pcs Mens Disposable Razors Bulk 5-blade Blade Razors for Men Set Sensitive Skin Razor Disposable Head Razor for a Smooth and Comfortable Shave**Lanties**$23.02**94 rev1y ago](https://www.amazon.com/dp/B0DG2CYGG9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC Soleil 3 Colors Womens Disposable 3-Blade Razors Aloe Vera and Vitamin E Lubricating Strip for Smooth Shaves 8-Pack**BIC**$9.24**4.7★**▲ 168%**](https://www.amazon.com/dp/B003YUYVMQ) [**Gillette Sensor3 Sensitive Mens Disposable Shaving Razors 12 Count**Gillette**$14.56**4.6★**▲ 87%**](https://www.amazon.com/dp/B0BHL7D2WT) [**BIC Flex 4 Mens Refillable 4-Blade Razors with 1 Handle and 4 Cartridges Pivoting Head and Lubricating Strip for Fathers Day**BIC**$6.54**4.5★**▲ 80%**](https://www.amazon.com/dp/B007BF7ELA) [**BIC Soleil 4 Womens Disposable 4-Blade Razors Flexible Shave for Smooth Summer Skin 7-Pack**BIC**$10.72**4.7★**▲ 77%**](https://www.amazon.com/dp/B0FG8JRY62) [**Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue**Amazon Basics**$17.53**4.4★**▲ 34%**](https://www.amazon.com/dp/B07CYN88NJ)
**~~View all trending →~~**
## **What buyers say about 5 blade razors**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Best value”*
**Quality-Overall**18%
*“Blades are good quality”*
**Soft Feel**12%
*“Gives a smooth shave”*
**Advertised Vs Actual Product**6%
*“Just what I wanted”*
**Ease Of Use**5%
*“easy to hold”*
**Durability**4%
*“Used them for years”*
**Efficiency**2%
*“Works well”*
**Comfort-Overall**2%
*“Comfortable”*
**Allergies**2%
*“no irritation”*
**Suitability Combination Skin**1%
*“Glided on my skin well”*
### **What buyers complain about **
**Quality-Overall**21%
*“Lowered quality”*
**Durability**8%
*“Broke quickly”*
**Value For Money**8%
*“Not worth the price”*
**Allergies**5%
*“gives me horrible rash”*
**Functionality-Overall**5%
*“dont work great”*
**Sensitivity-Overall**4%
*“Way too sensitive”*
**Hard Feel**3%
*“Just a rough”*
**Ease Of Use**3%
*“So its hard to navigate”*
**Damage/Burn Hair**3%
*“Pulls hair and causes razor burn”*
**Add-Ons/Attachments**3%
*“Very difficult to attach”*
### **Top return reasons **
**Advertised Vs Actual Product**13%
**Functionality-Overall**12%
**Quality-Overall**11%
**Size-Overall**9%
**Value For Money**9%
**Defective Material/Parts**8%
**Damage/Burn Hair**5%
**Product Condition**4%
**Comfort-Overall**3%
**Suitability Short Hair**2%
## **Common questions**
- **Is 5 blade razors profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 5 blade razors niche?**
- 10 brands and 113 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in 5 blade razors?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for 5 blade razors peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the 5 blade razors niche?**
- Listings span $5.07–$23.02; the average listing price is $11.00 (sweet spot $15–$100). The average incumbent carries 10,871 reviews — the moat a new listing must climb.
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