---
title: "5 Blade Razor Men — $863K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/5-blade-razor-men"
last_updated: "2026-08-09T03:50:28.351Z"
locale: en
meta:
description: "Niche score 53/100 · $863K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $863K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5 Blade Razor Men — $863K/yr Amazon US Niche (2026) - Flapen"
---
# **5 blade razor men**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 75Growth 37Conversion 96Competition 44Returns 98Price range 48Avg price 62Brand share 0Review moat 17Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$863K**
$863K/yr · 449K searches
**Avg price**
**Good****$13.40**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.03–$23.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,790.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5 blade razor men is a $863K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5 blade razor men market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$804K–$1.1M**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics52% - BIC40% - Gillette4% - Phafaloop2% - Schick1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/5-blade-razor-men/trend)
## **Top 5 blade razor men search terms**
- **5 blade razor men**76K/yr-6.7%8.4% conv. - **amazon basics razor**44K/yr+33.6%10.8% conv. - **mens razors 5 blade**49K/yr+7.1%8.9% conv. - **amazon razor**37K/yr+42.1%13.4% conv. - **bic flex 5 razor blade refills**38K/yr-5.0%18.4% conv. - **bic flex 5**28K/yr-15.6%11.8% conv. - **bic razor blades refill**24K/yr-5.2%14.4% conv. - **amazon razors**19K/yr+22.9%10.2% conv. - **bic razor refills**14K/yr+41.1%15.6% conv. - **amazon basic razor**13K/yr+77.8%10.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/5-blade-razor-men/search-terms)
## **Top 5 blade razor men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$43K10%$86K15%$129K20%$173K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 5-Blade MotionSphere Mens Razor with Dual Lubrication Vitamin E Precision Trimmer 1 Handle & 16 Cartridges Black**Amazon Basics**$19.98**4.3★61,122 rev](https://www.amazon.com/dp/B07CZCQ481) [2**BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 8 Razor Cartridges**BIC**$10.79**4.7★14,839 rev](https://www.amazon.com/dp/B07BC3QHMT) [3**Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue**Amazon Basics**$17.53**4.4★41,294 rev](https://www.amazon.com/dp/B07CYN88NJ) [4**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 7 Cartridges Smooth Shave Gift for Men**BIC**$12.02**4.7★14,839 rev](https://www.amazon.com/dp/B09NWKQGJ1) [5**Amazon Basics 5-Blade MotionSphere Razor for Men with Dual Lubrication and Precision Beard Trimmer Handle & 2 Cartridges (Cartridges fit Amazon Basics Razor Handles only) (Previously Solimo)**Amazon Basics**$7.00**4.2★10,365 rev](https://www.amazon.com/dp/B07MXXR5P6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIC Flex 5 Sensitive Mens 5-Blade Razor Refills Clincally Proven for Sensitive Skin 8 Refill Cartridges 8-Pack**BIC**$9.97**59 rev6mo ago](https://www.amazon.com/dp/B0GFXMPW7Q) [**Phafaloop 6-Blade Mens Razor with Dual Lubrication Shaving Kit for Men 10 Piece Set 1 Handle & 9 Refill Cartridges Smooth Comfortable Shave (Blue)**Phafaloop**$9.99**268 rev7mo ago](https://www.amazon.com/dp/B0FRMRKVRW) [**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready**BIC**$17.96**14,839 rev1y ago](https://www.amazon.com/dp/B0DQYQGYQX) [**Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills**Schick**$9.75**3,135 rev2y ago](https://www.amazon.com/dp/B0CQ9Q5C82) [**BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 12 Razor Cartridges**BIC**$17.05**14,839 rev2y ago](https://www.amazon.com/dp/B0CP9TY3JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC Flex 5 Sensitive Mens 5-Blade Razor Refills Clincally Proven for Sensitive Skin 8 Refill Cartridges 8-Pack**BIC**$9.97**4.6★**▲ 163%**](https://www.amazon.com/dp/B0GFXMPW7Q) [**Phafaloop 6-Blade Mens Razor with Dual Lubrication Shaving Kit for Men 10 Piece Set 1 Handle & 9 Refill Cartridges Smooth Comfortable Shave (Blue)**Phafaloop**$9.99**4.2★**▲ 95%**](https://www.amazon.com/dp/B0FRMRKVRW) [**Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue**Amazon Basics**$17.53**4.4★**▲ 61%**](https://www.amazon.com/dp/B07CYN88NJ) [**Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)**Amazon Basics**$10.54**4.4★**▲ 35%**](https://www.amazon.com/dp/B07BC8NBH4) [**Gillette Fusion5 Razors for Men 1 Razor 4 Blade Refills Lubrastrip for a More Comfortable Shave**Gillette**$20.48**4.7★**▲ 17%**](https://www.amazon.com/dp/B07DZYGDS3)
**~~View all trending →~~**
## **What buyers say about 5 blade razor men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“less expensive”*
**Quality-Overall**21%
*“Excellent product”*
**Soft Feel**6%
*“Silky smooth”*
**Advertised Vs Actual Product**5%
*“As described”*
**Durability**5%
*“Its a reliable”*
**Ease Of Use**4%
*“easy to clean”*
**Allergies**2%
*“No Irritation”*
**Efficiency**2%
*“Works well”*
**Comfort-Overall**2%
*“Comfortable to Use”*
**Cutting/Trimming**1%
*“comfortable shave without causing much irritation or razor burn”*
### **What buyers complain about **
**Quality-Overall**20%
*“Cheap quality”*
**Durability**9%
*“BREAKS SO EASILY”*
**Value For Money**9%
*“Overpriced”*
**Functionality-Overall**4%
*“Does not work well”*
**Add-Ons/Attachments**4%
*“It keep coming out of from the attachment”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Size-Overall**4%
*“way to big”*
**Hard Feel**3%
*“Rough”*
**Ease Of Use**3%
*“So its hard to navigate”*
**Allergies**3%
*“Made skin very red and irritated”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**15%
**Functionality-Overall**10%
**Quality-Overall**7%
**Value For Money**6%
**Compatibility-Overall**5%
**Defective Material/Parts**5%
**Damage/Burn Hair**3%
**Add-Ons/Attachments**2%
**Product Condition**2%
## **Common questions**
- **Is 5 blade razor men profitable to sell on Amazon United States?**
- The niche generates $863K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 5 blade razor men niche?**
- 5 brands and 46 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 5 blade razor men?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
- **When does demand for 5 blade razor men peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 5 blade razor men niche?**
- Listings span $6.03–$23.39; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 18,791 reviews — the moat a new listing must climb.
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