---
title: "3 Blade Razor for Men — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/3-blade-razor-for-men"
last_updated: "2026-08-09T00:45:33.247Z"
locale: en
meta:
description: "Niche score 48/100 · $75K/yr market · 42K searches/yr · $14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $75K/yr market · 42K searches/yr · $14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "3 Blade Razor for Men — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **3 blade razor for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 24Conversion 96Competition 55Returns 99Price range 72Avg price 67Brand share 0Review moat 22Quality gap 55
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.80–$43.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.08**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,262.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$75K**
$75K/yr · 42K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 3 blade razor for men is a $75K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **3 blade razor for men market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$113K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**0%**
- BIC69% - Amazon Basics14% - Gillette12% - Comfycheer3% - Schick2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -1.4% search growth over the last 90 days.
3K2KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/3-blade-razor-for-men/trend)
## **Top 3 blade razor for men search terms**
- **3 blade razor for men**16K/yr+3.5%8.4% conv. - **bic comfort 3 razors for men**10K/yr-2.8%13.2% conv. - **bic comfort 3**8K/yr-15.8%13.3% conv. - **bic 3 blade razors for men**5K/yr-7.9%14.4% conv. - **razors 3 blade**3K/yr+39.8%6.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/3-blade-razor-for-men/search-terms)
## **Top 3 blade razor for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$11K20%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Comfort 3 Mens Refillable 3-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit for Dorm and Daily Grooming College Dorm Room Essential Shower Caddy and Toiletry Bag Ready**BIC**$9.34**4.4★29,516 rev](https://www.amazon.com/dp/B00VBUYGNA) [2**Amazon Basics 3-Blade Motion Sphere Razor for Men with Dual Lubrication Pivoting Head for Comfortable Shave Handle & 20 Cartridges 21 Piece Set Black (Previously Solimo)**Amazon Basics**$12.83**4.2★10,461 rev](https://www.amazon.com/dp/B07RWK8Y6D) [3**BIC Comfort 3 Refillable Refill Razor Cartridges Three-Blade Disposable Razors for Men Sensitive Skin Razor for a Comfortable Shave 14 Razor Refill Cartridges**BIC**$10.04**4.4★29,516 rev](https://www.amazon.com/dp/B0CPB11F85) [4**BIC Comfort 3 Mens Refillable 3-Blade Razors with 1 Handle and 6 Cartridges Smooth Shave Kit for Men**BIC**$6.16**4.4★29,516 rev](https://www.amazon.com/dp/B00D1G8XA4) [5**BIC Comfort 3 Disposable Razors Long-Lasting 3-Blade Razors for Men Perfect razors Designed for Smooth and Comfortable Shave 24-Count**BIC**$16.53**4.4★4,659 rev](https://www.amazon.com/dp/B079BGN84V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Comfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin**Comfycheer**$9.70**567 rev9mo ago](https://www.amazon.com/dp/B0FRXH9CR4) [**Gillette Mach3 Sensitive Razors for Men Mens Disposable Razors Pivoting Head for Close and Comfortable Shave 10 Count**Gillette**$19.66**2,780 rev1y ago](https://www.amazon.com/dp/B0DJX817MJ) [**BIC Comfort 3 Refillable Refill Razor Cartridges Three-Blade Disposable Razors for Men Sensitive Skin Razor for a Comfortable Shave 14 Razor Refill Cartridges**BIC**$10.04**29,516 rev2y ago](https://www.amazon.com/dp/B0CPB11F85) [**Gillette Sensor3 Comfort Mens Disposable Razors 12 Razors**Gillette**$14.71**30,419 rev2y ago](https://www.amazon.com/dp/B0CP6JTQ4X) [**BIC Sensitive 3 Disposable Razors for Men With 3 Blades for Sensitive Skin 12 Count Value Pack of Shaving Razors**BIC**$11.05**193 rev3y ago](https://www.amazon.com/dp/B0BK2N552C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Comfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin**Comfycheer**$9.70**3.8★**▲ 136%**](https://www.amazon.com/dp/B0FRXH9CR4) [**BIC Comfort 3 Disposable Razors Long-Lasting 3-Blade Razors for Men Perfect razors Designed for Smooth and Comfortable Shave 1-Count**BIC**$43.74**4.4★**▲ 119%**](https://www.amazon.com/dp/B083F62MYG) [**BIC Comfort 3 Advance Disposable Razors for Men For an Ultra-Soothing and Close Shave 4 Piece Razor Set**BIC**$5.10**4.5★**▲ 95%**](https://www.amazon.com/dp/B004E3ION4) [**BIC Comfort 3 Advance Disposable Razor for Men 4 Count**BIC**$9.32**4.3★**▲ 88%**](https://www.amazon.com/dp/B00UB6SQ1S) [**Bic Shaver Mens Comfort 3 (4 Count) (Pack of 6)**BIC**$32.99**5.0★**▲ 61%**](https://www.amazon.com/dp/B081VRM7B1)
**~~View all trending →~~**
## **What buyers say about 3 blade razor for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Fair price”*
**Quality-Overall**24%
*“Excellent product”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Soft Feel**6%
*“Gives a smooth shave”*
**Durability**5%
*“Feels very durable”*
**Ease Of Use**4%
*“Easy to use”*
**Comfort-Overall**3%
*“Extremely comfortable”*
**Efficiency**3%
*“Works well for my husband”*
**Cleansing**1%
*“do a great job delivering a clean”*
**Weight Light**1%
*“Razors have a good feel to them in terms on weight and shape”*
### **What buyers complain about **
**Quality-Overall**26%
*“not gillette quality”*
**Value For Money**13%
*“Expensive”*
**Durability**6%
*“Broke within the first two months of using”*
**Advertised Vs Actual Product**6%
*“The listing is misleading”*
**Allergies**4%
*“Allergy”*
**Comfort-Overall**4%
*“Not Comfy at all”*
**Sensitivity-Overall**4%
*“Terrible for sensitive skin”*
**Hard Feel**3%
*“Just a rough”*
**Functionality-Overall**3%
*“Ineffective”*
**Ease Of Use**2%
*“This is not as easy as the other reviews say”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Functionality-Overall**11%
**Quality-Overall**10%
**Value For Money**8%
**Size-Overall**7%
**Defective Material/Parts**6%
**Damage/Burn Hair**4%
**Compatibility-Overall**3%
**Color**3%
**Comfort-Overall**3%
## **Common questions**
- **Is 3 blade razor for men profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 3 blade razor for men niche?**
- 5 brands and 114 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 3 blade razor for men?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.
- **What does it cost to enter the 3 blade razor for men niche?**
- Listings span $3.80–$43.74; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 10,262 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)