---
title: "Search terms — 25 mm lashes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/25-mm-lashes/search-terms"
last_updated: "2026-08-09T04:43:35.246Z"
locale: en
meta:
  description: "Niche score 48/100 · $26K/yr market · 81K searches/yr · $9.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $26K/yr market · 81K searches/yr · $9.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 25 mm lashes - Flapen"
---

# **25 mm lashes**

**Skip it**

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 17Conversion 42Competition 76Returns 92Price range 68Avg price 30Brand share 65Review moat 25Quality gap 67

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$5.35–$35.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,469.07**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$26K**

$26K/yr · 81K searches

## Search terms