---
title: "Reviews — 2 oz jars with lids - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/2-oz-jars-with-lids/reviews"
last_updated: "2026-08-09T15:34:38.842Z"
locale: en
meta:
  description: "Niche score 54/100 · $83K/yr market · 77K searches/yr · $20.13 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $83K/yr market · 77K searches/yr · $20.13 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — 2 oz jars with lids - Flapen"
---

# **2 oz jars with lids**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 21Growth 20Conversion 62Competition 81Returns 71Price range 82Avg price 88Brand share 95Review moat 48Quality gap 23

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.80–$56.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,654.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$83K**

$83K/yr · 77K searches

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews