---
title: "2 Blade Razors for Men — $915K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/2-blade-razors-for-men"
last_updated: "2026-08-08T00:39:56.812Z"
locale: en
meta:
description: "Niche score 56/100 · $915K/yr market · 432K searches/yr · $16.69 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $915K/yr market · 432K searches/yr · $16.69 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "2 Blade Razors for Men — $915K/yr Amazon US Niche (2026) - Flapen"
---
# **2 blade razors for men**
**Launch it**
A $915K/yr market growing +17.2% this quarter with returns at 0.2% — clears our launch bar.
Market size 76Growth 47Conversion 95Competition 43Returns 99Price range 71Avg price 79Brand share 0Review moat 19Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.69**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$915K**
$915K/yr · 432K searches
**Price range**
**Good****$5.45–$38.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+17.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,743.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 2 blade razors for men is a $915K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Jun. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2 blade razors for men market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**151**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**0%**
- Schick74% - Gillette18% - Schick Hydro Silk5% - INTUITION2% - Amazon Basics1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/2-blade-razors-for-men/trend)
## **Top 2 blade razors for men search terms**
- **schick razors for men**91K/yr+6.3%12.4% conv. - **schick razor**62K/yr+58.2%9.6% conv. - **schick**60K/yr+12.8%5.2% conv. - **gillette sensor 2**57K/yr+8.8%9.2% conv. - **schick razors**35K/yr+21.4%9.2% conv. - **schick disposable razors men**18K/yr+4.6%15.2% conv. - **2 blade razors for men**19K/yr+14.2%4.3% conv. - **schick disposable razors**7K/yr+80.2%13.4% conv. - **2 blade razor**12K/yr+11.5%2.7% conv. - **gillette 2 blade razors for men**11K/yr-11.7%9.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/2-blade-razors-for-men/search-terms)
## **Top 2 blade razors for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$91K20%$183K30%$274K40%$366K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schick Exacta2 Sensitive Disposable Razor 10 Count (1Pack)**Schick**$6.32**4.4★5,028 rev](https://www.amazon.com/dp/B00CGTCSJ4) [2**Schick Xtreme 2 Blade Sensitive Skin Disposable Razor For Men Pack of 12**Schick**$6.31**3.8★1,207 rev](https://www.amazon.com/dp/B07L6JS2DW) [3**Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills**Schick**$9.75**4.6★3,135 rev](https://www.amazon.com/dp/B0CQ9Q5C82) [4**Schick Xtreme 3 Original Sensitive Disposable Razors for Men | Disposable Mens Razors for Shaving Sensitive Skin 12ct**Schick**$16.16**4.5★5,171 rev](https://www.amazon.com/dp/B08J94S65H) [5**Sensor2 Plus Pivot Mens Disposable Razor 21 Razors**Gillette**$19.33**4.7★2,702 rev](https://www.amazon.com/dp/B0BHKN5C3N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sensor2 Plus Pivot Mens Disposable Razor 21 Razors**Gillette**$19.33**2,702 rev2y ago](https://www.amazon.com/dp/B0BHKN5C3N) [**Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills**Schick**$9.75**3,135 rev2y ago](https://www.amazon.com/dp/B0CQ9Q5C82) [**Schick Quattro Titanium Razor Refills 8ct | Schick Razor Blades Refills Razor Blades for Men Shaving Blades for Men Quattro Razor Refill 4 Blade Razor Heads 8 Refills**Schick**$12.46**1,318 rev2y ago](https://www.amazon.com/dp/B0CQ9PPQTS) [**Gillette Sensor2 Pivoting Head Mens Disposable Razors 25 Count**Gillette**$17.93**521 rev2y ago](https://www.amazon.com/dp/B0CP8C5CQH) [**Amazon Basics Twin Blade Pivoting Disposable Razors with Rubber Grip for Great Grip When Wet Travel-Friendly 32 Count 1-Pack (Previously Solimo)**Amazon Basics**$6.41**2,844 rev4y ago](https://www.amazon.com/dp/B096KZRPMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schick Xtreme 2 Blade Sensitive Skin Disposable Razor For Men Pack of 12**Schick**$6.31**3.8★**▲ 163%**](https://www.amazon.com/dp/B07L6JS2DW) [**Schick ST2 for Men Sensitive Skin Disposable Razor - 12 ct - 2 pk**Schick**$16.21**4.6★**▲ 116%**](https://www.amazon.com/dp/B00J5IVKTI) [**Schick Exacta2 Sensitive Disposable Razor 10 Count (1Pack)**Schick**$6.32**4.4★**▲ 72%**](https://www.amazon.com/dp/B00CGTCSJ4) [**Schick Hydro Silk Ultra Sensitive Razor for Women | Womens Razor for Sensitive Skin 5 Blade Razors for Women Womens Razors for Shaving Includes 1 Handle & 2 Refills**Schick Hydro Silk**$8.68**4.6★**▲ 39%**](https://www.amazon.com/dp/B00HT6E2JI) [**Schick Slim Twin ST 2 Disposable Razors for Men Sensitive Skin Shaving Razor 12 Count**Schick**$12.19**4.5★**▲ 24%**](https://www.amazon.com/dp/B001QVNPTK)
**~~View all trending →~~**
## **What buyers say about 2 blade razors for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great Deal”*
**Quality-Overall**18%
*“Quality blade”*
**Advertised Vs Actual Product**8%
*“As Described”*
**Durability**8%
*“Very durable”*
**Ease Of Use**8%
*“easy to clean”*
**Soft Feel**7%
*“Smooth Shave”*
**Efficiency**3%
*“Does a good job the first time you use it”*
**Allergies**2%
*“No Irritation”*
**Cutting/Trimming**2%
*“comfortable shave without causing much irritation or razor burn”*
**Suitability Combination Skin**2%
*“It glides smoothly over the skin”*
### **What buyers complain about **
**Quality-Overall**15%
*“Awful quality”*
**Durability**13%
*“Broke after 1 month”*
**Value For Money**11%
*“expensive”*
**Advertised Vs Actual Product**5%
*“These are not what is pictured”*
**Functionality-Overall**5%
*“Not effective”*
**Allergies**4%
*“which left my skin feeling irritated”*
**Sensitivity-Overall**4%
*“Terrible for sensitive skin”*
**Design-Overall**3%
*“Design change is terrible”*
**Size-Overall**3%
*“too small”*
**Ease Of Cleaning**3%
*“Not clean”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Functionality-Overall**13%
**Size-Overall**13%
**Product Condition**9%
**Value For Money**6%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Shape/Style**1%
**Damage/Burn Hair**1%
**Durability**1%
## **Common questions**
- **Is 2 blade razors for men profitable to sell on Amazon United States?**
- The niche generates $915K/yr across 22 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Launch it (56/100).
- **How competitive is the 2 blade razors for men niche?**
- 5 brands and 151 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 2 blade razors for men?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for 2 blade razors for men peak?**
- Demand peaks in Jan–Apr–May–Jun; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the 2 blade razors for men niche?**
- Listings span $5.45–$38.85; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 14,743 reviews — the moat a new listing must climb.
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