---
title: "12 Days of Beauty Advent Calendar — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/12-days-of-beauty-advent-calendar"
last_updated: "2026-08-08T00:47:38.915Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 346K searches/yr · $64.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 346K searches/yr · $64.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "12 Days of Beauty Advent Calendar — $0/yr Amazon US Niche (2026) - Flapen"
---
# **12 days of beauty advent calendar**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 15Returns 57Price range 63Avg price 88Brand share 31Review moat 39Quality gap 87
**Avg price**
**Great****$64.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$18.73–$148.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,637.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 346K searches
**Growth**
**Bad****-59.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 12 days of beauty advent calendar is a $0/yr Amazon United States market (346K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 29/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12 days of beauty advent calendar market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$129K–$161K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#22,416**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**10%**
- L'Oreal Paris45% - e.l.f.15% - Ulta Beauty12% - Revolution Beauty London9% - Kendra Scott6% - invisibobble4% - Open — no brand owns it (3 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -59.6% search growth over the last 90 days.
35K25KHoliday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/12-days-of-beauty-advent-calendar/trend)
## **Top 12 days of beauty advent calendar search terms**
- **kendra scott advent calendar**62K/yr-61.7%0.0% conv. - **loreal advent calendar**15K/yr-34.2%0.0% conv. - **12 days of beauty advent calendar**41K/yr-58.0%0.4% conv. - **amazon beauty advent calendar**74K/yr-64.5%0.0% conv. - **hair advent calendar**10K/yr-16.2%0.0% conv. - **hair care advent calendar**6K/yr+117.3%0.0% conv. - **loreal advent calendar 2025**17K/yr-77.9%0.9% conv. - **calendario de adviento loreal**14K/yr-66.7%0.0% conv. - **calendario de adviento de loreal**4K/yr-35.8%0.0% conv. - **loreal paris advent calendar**4K/yr-14.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/12-days-of-beauty-advent-calendar/search-terms)
## **Top 12 days of beauty advent calendar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products**L'Oreal Paris**$148.51**4.6★105 rev](https://www.amazon.com/dp/B0FBHXMVXR) [2**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**4.6★421 rev](https://www.amazon.com/dp/B0DZQCY8D9) [3**Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free**Revolution Beauty London**$55.01**4.5★1,183 rev](https://www.amazon.com/dp/B0FBH9PRYH) [4**Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar**Ulta Beauty**$27.43**4.0★112 rev](https://www.amazon.com/dp/B0DL3MXXQQ) [5**Kendra Scott Elisa Pendant Necklace for Women Fashion Jewelry 14k Gold-Plated Rose Quartz**Kendra Scott**$43.53**4.6★23,861 rev](https://www.amazon.com/dp/B00RYURH8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**10 rev7mo ago](https://www.amazon.com/dp/B0G4XJVN51) [**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**62 rev8mo ago](https://www.amazon.com/dp/B0FZN2RW31) [**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**222 rev8mo ago](https://www.amazon.com/dp/B0FX5NR8M9) [**LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products**L'Oreal Paris**$148.51**105 rev9mo ago](https://www.amazon.com/dp/B0FBHXMVXR) [**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**421 rev10mo ago](https://www.amazon.com/dp/B0DZQCY8D9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0G4XJVN51) [**HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas**Cinereplicas**$18.73**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0F8QJV4ZG) [**Kendra Scott Elisa Pendant Necklace for Women Fashion Jewelry 14k Gold-Plated Rose Quartz**Kendra Scott**$43.53**4.6★**▲ 210%**](https://www.amazon.com/dp/B00RYURH8M) [**Invisibobble Beauty Advent Calendar 2023 I 24 Hair Accessories I Surprise for Women and Girls I Exclusive Elastics I Festive Calendar for Hair Care**invisibobble**$21.03**4.0★**▲ 22%**](https://www.amazon.com/dp/B0CHWL9R4F) [**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**3.1★**▲ 19%**](https://www.amazon.com/dp/B0FX5NR8M9)
**~~View all trending →~~**
## **What buyers say about 12 days of beauty advent calendar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality necklace”*
**Value For Money**16%
*“Worth it”*
**Gifting Purpose**11%
*“Perfect for a gift”*
**Size-Overall**8%
*“nice size”*
**Color**8%
*“The color is so pretty”*
**Chain/Key Quality**6%
*“Beautiful stone and chain”*
**Advertised Vs Actual Product**5%
*“As expected”*
**Fun/Entertainment Experience**4%
*“So much fun for my daughter to open every day”*
**Collectibles**3%
*“These are collectibles”*
**Rusts/Corrodes**1%
*“I love it so much the length you can change it from very long to very short the quality is great it function well it hasnt rusted”*
### **What buyers complain about **
**Quality-Overall**22%
*“Cheap, dollar store quality”*
**Value For Money**11%
*“However overpriced”*
**Chain/Key Quality**10%
*“the chain broke”*
**Color**10%
*“It got very dark in less than a month”*
**Size-Overall**7%
*“it didnt even fit my 9yr old”*
**Durability**5%
*“didn't last”*
**Gifting Purpose**4%
*“The person I gifted it to did not like it as a whole”*
**Precious Gemstone**3%
*“Stone did not look real”*
**Material Quality**3%
*“Product was as PLASTIC”*
**Smell**3%
*“Products smell old”*
### **Top return reasons **
**Color**35%
**Size-Overall**19%
**Advertised Vs Actual Product**9%
**Chain/Key Quality**9%
**Neck Fit**4%
**Metal Authenticity**4%
**Value For Money**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is 12 days of beauty advent calendar profitable to sell on Amazon United States?**
- The niche generates $0/yr across 10 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -59.6%. Flapen's verdict: Skip it (29/100).
- **How competitive is the 12 days of beauty advent calendar niche?**
- 9 brands and 51 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in 12 days of beauty advent calendar?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Chain/Key Quality. The return rate is 2.7%.
- **What does it cost to enter the 12 days of beauty advent calendar niche?**
- Listings span $18.73–$148.51; the average listing price is $64.59 (sweet spot $15–$100). The average incumbent carries 2,638 reviews — the moat a new listing must climb.
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