---
title: "10% Lidocaine Numbing Cream — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/10-lidocaine-numbing-cream"
last_updated: "2026-08-09T03:52:45.003Z"
locale: en
meta:
description: "Niche score 41/100 · $130K/yr market · 75K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $130K/yr market · 75K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "10% Lidocaine Numbing Cream — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **10% lidocaine numbing cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 77Competition 3Returns 98Price range 94Avg price 95Brand share 0Review moat 19Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.66–$46.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$130K**
$130K/yr · 75K searches
**Review moat**
**Bad****15,586.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 10% lidocaine numbing cream is a $130K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10% lidocaine numbing cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$139K–$185K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Mad Rabbit91% - Ebanel6% - Aemerry3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/10-lidocaine-numbing-cream/trend)
## **Top 10% lidocaine numbing cream search terms**
- **mad rabbit numbing cream**40K/yr-19.8%0.9% conv. - **mad rabbit soothing gel**16K/yr-14.3%16.8% conv. - **mad rabbit tattoo numbing cream**11K/yr-8.8%1.1% conv. - **mad rabbit repair**5K/yr+14.6%17.2% conv. - **tattoo numbing cream mad rabbit**3K/yr+10.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/10-lidocaine-numbing-cream/search-terms)
## **Top 10% lidocaine numbing cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$39K45%$58K60%$78K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mad Rabbit Tattoo Aftercare Soothing Gel & Moisturizer As Seen on Shark Tank - Premium Tattoo Supplies for New Tattoo Care Anti-Itch - Tattoo Care Gel Made with Clean Ingredients**Mad Rabbit**$20.43**4.5★6,703 rev](https://www.amazon.com/dp/B08SR9J4XT) [2**Mad Rabbit Tattoo Artist Glide | Clean Vegan Tattoo Ointment for Tattooing Essential Oils Before + Aftercare No-Petroleum Formula**Mad Rabbit**$14.66**4.6★453 rev](https://www.amazon.com/dp/B0F8NMKDH4) [3**Mad Rabbit Tattoo Care Bundle Kit (3-Piece) Repair Soothing Gel Enhance Balm & Defend SPF 30 Sunscreen - Full Coverage Tattoo Care Kit for New & Current Tattoos**Mad Rabbit**$46.95**4.8★747 rev](https://www.amazon.com/dp/B09V37LTK8) [4**Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz**Ebanel**$17.82**4.1★77,632 rev](https://www.amazon.com/dp/B019D7MQMK) [5**Mad Rabbit Tattoo Balm & Aftercare Cream- Color Enhancement that Revives Old Tattoos Hydrates New Tattoos Made With Clean Ingredients + Petroleum Free Daily Tattoo Lotion Moisturizer & Brightener**Mad Rabbit**$17.87**4.4★7,661 rev](https://www.amazon.com/dp/B09GDT57B2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tattoo Numbing CreamMaximum Strength: Numbing Cream for Tattoos Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use (White 1.7 Ounce (Pack of 1))**Aemerry**$21.31**325 rev10mo ago](https://www.amazon.com/dp/B0FRJG16FB) [**Mad Rabbit Tattoo Artist Glide | Clean Vegan Tattoo Ointment for Tattooing Essential Oils Before + Aftercare No-Petroleum Formula**Mad Rabbit**$14.66**453 rev1y ago](https://www.amazon.com/dp/B0F8NMKDH4) [**Mad Rabbit Tattoo Care Bundle Kit (3-Piece) Repair Soothing Gel Enhance Balm & Defend SPF 30 Sunscreen - Full Coverage Tattoo Care Kit for New & Current Tattoos**Mad Rabbit**$46.95**747 rev4y ago](https://www.amazon.com/dp/B09V37LTK8) [**Mad Rabbit Tattoo Balm & Aftercare Cream- Color Enhancement that Revives Old Tattoos Hydrates New Tattoos Made With Clean Ingredients + Petroleum Free Daily Tattoo Lotion Moisturizer & Brightener**Mad Rabbit**$17.87**7,661 rev4y ago](https://www.amazon.com/dp/B09GDT57B2) [**Mad Rabbit Tattoo Aftercare Soothing Gel & Moisturizer As Seen on Shark Tank - Premium Tattoo Supplies for New Tattoo Care Anti-Itch - Tattoo Care Gel Made with Clean Ingredients**Mad Rabbit**$20.43**6,703 rev5y ago](https://www.amazon.com/dp/B08SR9J4XT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mad Rabbit Tattoo Care Bundle Kit (3-Piece) Repair Soothing Gel Enhance Balm & Defend SPF 30 Sunscreen - Full Coverage Tattoo Care Kit for New & Current Tattoos**Mad Rabbit**$46.95**4.8★**▲ 28%**](https://www.amazon.com/dp/B09V37LTK8) [**Tattoo Numbing CreamMaximum Strength: Numbing Cream for Tattoos Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use (White 1.7 Ounce (Pack of 1))**Aemerry**$21.31**4.2★**▲ 18%**](https://www.amazon.com/dp/B0FRJG16FB) [**Mad Rabbit Tattoo Balm & Aftercare Cream- Color Enhancement that Revives Old Tattoos Hydrates New Tattoos Made With Clean Ingredients + Petroleum Free Daily Tattoo Lotion Moisturizer & Brightener**Mad Rabbit**$17.87**4.4★**— 2%**](https://www.amazon.com/dp/B09GDT57B2) [**Mad Rabbit Tattoo Artist Glide | Clean Vegan Tattoo Ointment for Tattooing Essential Oils Before + Aftercare No-Petroleum Formula**Mad Rabbit**$14.66**4.6★**— 1%**](https://www.amazon.com/dp/B0F8NMKDH4) [**Mad Rabbit Tattoo Aftercare Soothing Gel & Moisturizer As Seen on Shark Tank - Premium Tattoo Supplies for New Tattoo Care Anti-Itch - Tattoo Care Gel Made with Clean Ingredients**Mad Rabbit**$20.43**4.5★**— 3%**](https://www.amazon.com/dp/B08SR9J4XT)
**~~View all trending →~~**
## **What buyers say about 10% lidocaine numbing cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good cream”*
**Efficiency**10%
*“very effective”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Smell**6%
*“Doesnt stink”*
**Moist/Dry**5%
*“Drys fast”*
**Value For Money**5%
*“Worth the money”*
**Color**4%
*“Vibrant”*
**Ease Of Use**4%
*“easy to remove”*
**Allergies**3%
*“No itching”*
**Absorbency**3%
*“It absorbs well”*
### **What buyers complain about **
**Functionality-Overall**21%
*“Did not work great for me”*
**Allergies**8%
*“Allergic reaction”*
**Durability**7%
*“Barely lasted”*
**Pain Relief-Overall**7%
*“which is usually the most painful part for me”*
**Size-Overall**5%
*“Its a small container”*
**Value For Money**4%
*“Waste of money”*
**Sensitivity-Overall**4%
*“sadly it started burning”*
**Adhesion/Stickiness**3%
*“So sticky feeling”*
**Quality-Overall**3%
*“Average quality, didnt truly work as expected”*
**Moist/Dry**3%
*“it takes a while to dry for me”*
### **Top return reasons **
**Functionality-Overall**18%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**8%
**Smell**7%
**Texture/Consistency-Overall**5%
**Moist/Dry**5%
**Dilute/Watery**5%
**Value For Money**5%
**Product Condition**4%
**Leak-Proof**4%
## **Common questions**
- **Is 10% lidocaine numbing cream profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 10% lidocaine numbing cream niche?**
- 3 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 10% lidocaine numbing cream?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Durability. The return rate is 0.3%.
- **When does demand for 10% lidocaine numbing cream peak?**
- Demand peaks in Jul–Aug; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the 10% lidocaine numbing cream niche?**
- Listings span $14.66–$46.95; the average listing price is $23.17 (sweet spot $15–$100). The average incumbent carries 15,587 reviews — the moat a new listing must climb.
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